{"id":8304,"date":"2025-06-26T01:05:44","date_gmt":"2025-06-26T01:05:44","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/evs\/?p=8304"},"modified":"2025-06-27T19:50:30","modified_gmt":"2025-06-27T19:50:30","slug":"location-fraud-and-how-to-prevent-it","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/evs\/insights\/location-fraud-and-how-to-prevent-it\/","title":{"rendered":"Location Fraud and How To Prevent It\u00a0"},"content":{"rendered":"\n

From rideshares and food delivery to online gambling and large-scale financial corporations, location fraud is an ever-growing threat. Regulated and non-regulated industries alike are drowning in the aftershocks of geolocation fraud, and truthfully, this crime has reached such a fever pitch that a company’s only remaining defense is location verification technology. No other advanced system has the capabilities or scope of resources necessary to stop tactics like online gambling fraud or VPN spoofing in their tracks.  <\/p>\n\n\n\n

Oddly enough, recent polls suggest that as few as 47% of companies actually utilize location-based verification measures, leaving an astonishing 53% highly vulnerable to attack. So the biggest question is, which group does your brand belong to? If you’re in the majority and haven’t yet adopted an advanced location verification solution, you’ve got two options: cross your fingers and hope for the best, or\u200b\u200b integrate a suite of protections that even the best cybercriminals can’t beat<\/a>.  <\/p>\n\n\n\n

Location Fraud Basics<\/strong> <\/p>\n\n\n\n

Before we discuss how to combat location fraud in all its forms, you first need a foundational understanding of what this attack looks like, the types of techniques used to carry out the crime, and how your business may already be vulnerable. It’s important to know that location spoofing in and of itself is not illegal \u2013 many businesses have temporarily falsified their IP addresses in order to test new software, simulate user behavior in different locations, or protect their ISP privacy.  <\/p>\n\n\n\n

Problems with location spoofing only arise when individuals fake their location data not for privacy, but for personal gain. To help you discern the difference and to protect your company’s future digital transactions, here’s a quick overview of the what, where, why, and how of geolocation fraud. <\/p>\n\n\n\n

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Calculating Location Fraud Loss<\/strong> <\/p>\n\n\n\n

Have you run the numbers on e-commerce fraud recently? Most e-commerce companies accept digital fraud as part of the cost of doing business, but as its fallout widens year after year, it simply can’t be ignored. Statista estimates that global e-commerce fraud losses surpassed 44.3 billion dollars in 2024 and expects that by 2029, fraud loss will surpass $100 billion \u2013 but these figures are on a global scale, so let’s zoom in closer to home. <\/p>\n\n\n\n

Studies also indicate that over 42% of global e-commerce fraud originates from North America, so if you own or manage an American-based company, your brand runs an even higher risk of financial loss. Even worse, the United States is the most fraud-prone country, reporting more than 12.5 billion in fraud losses last year. Hopefully, your company has been spared the effects of location fraud so far, but the clock is ticking, and it’s time to take action. <\/p>\n\n\n\n

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The Most Vulnerable Location Fraud Industries<\/strong> <\/p>\n\n\n\n

Every industry and business is susceptible to location fraud in its many guises, but some niches are more likely than others to be targeted by slick cybercriminals. However, even if your business does not <\/em>fall into one of the categories below, that doesn’t mean it’s in the clear. Any brand conducting digital business needs to be vigilant about protecting their reputation, assets, and customers from location fraud attacks. <\/p>\n\n\n\n

Because a detailed report about every at-risk industry would take months to compile and hours to read, we’ve boiled down today’s discussion to the major players: <\/p>\n\n\n\n

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