Audience Intelligence
Research is the foundation of any good work. Our PhD-led team of anthropologists look at each project through an academic lens to examine the nuance of human condition and extract unique human insights.
Services:
- Audience Research + Insights
- Audience Segmentation + Targeting
- Persona Development
- Market Assessment
- Brand Satisfaction
Our Approach
Our research methodologies provide insights into consumer motivation, predicted consumer behavior, the competitive landscape and digital environment. Our approach is not to measure for measurements sake, but to focus on the key data that will provide the most meaningful insights.
Types of Research
Research is the foundation of breakthrough results. Collaborating to define our objectives and to formulate the specific problems, we design our research to cater to the unique positions of each of our clients.
Our job is to align marketing research and data collection capabilities, interpret the findings, and present recommendations that support our client’s main business objective.
Survey
Focus
Groups
Product
Testing
Interviews
Usabilty
A/B Testing
Target
Personas
Online Consumer Panel
Research is the first step in the course of focusing the lens and hitting the bull’s eye. Collaborating to define our objectives and to formulate the specific problems, we design our research to cater to the unique positions of each of our clients.
While we possess many capabilities for market research and data collection (interviews, focus groups, surveys, A/B testing, Leap Panel) our focus is to align these proficiencies, interpret the outcomes, and present formidable recommendations in order to support our client’s main business objective.
We're always looking for more panelists
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