{"id":15015,"date":"2025-07-29T16:34:45","date_gmt":"2025-07-29T20:34:45","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/humanx\/?p=15015"},"modified":"2025-07-29T16:47:00","modified_gmt":"2025-07-29T20:47:00","slug":"aio-vs-seo","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/humanx\/insights\/seo\/aio-vs-seo\/","title":{"rendered":"AIO vs. SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15015\" class=\"elementor elementor-15015\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feedc07 e-flex e-con-boxed e-con e-parent\" data-id=\"feedc07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58bb88 elementor-widget elementor-widget-text-editor\" data-id=\"d58bb88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Less than a decade ago, SEO was the VIP ticket to website traffic, email subscriptions, and sales. Global company or burgeoning brand, search engine optimization gave you the coveted digital edge of landing above the fold. The past few years, however, have launched an entirely new form of online optimization, and the driving force is artificial intelligence.<br \/><br \/>Like most new technologies, AI optimization has quickly risen to trend-setting levels of popularity. Every blog recommends it, every expert heralds it as the future of digital marketing \u2014 but without a deep understanding of how AI search optimization works, how it compares to search engine optimization, and which option yields the best results, AI optimization is little more than a buzzword.<br \/><br \/>Join (human)x as we unlock the secrets of both methods and explore how SEO and AIO might actually work best in tandem to give your marketing campaigns the best chance at success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4140a6d elementor-widget elementor-widget-heading\" data-id=\"4140a6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining AI Optimization &amp; Search Engine Optimization: What\u2019s the Difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc55be elementor-widget elementor-widget-text-editor\" data-id=\"fbc55be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before we determine a winning strategy and investigate ways to implement it, let&#8217;s define our terms. While there are similarities in AIO and SEO outcomes, their differences lie in their approaches to content structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c20adb elementor-widget elementor-widget-image\" data-id=\"4c20adb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox1.png\" class=\"attachment-full size-full wp-image-15024\" alt=\"July blog image 6\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox1.png 1000w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox1-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d3157 elementor-widget elementor-widget-image\" data-id=\"d7d3157\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox2.png\" class=\"attachment-full size-full wp-image-15022\" alt=\"July blog image 5\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox2.png 1000w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox2-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_CallOutBox2-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda4a29 elementor-widget elementor-widget-text-editor\" data-id=\"bda4a29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TL;DR: SEO gets you found, AIO makes you useful, and both require structured, authoritative content to be successful at the ultimate goal of raising brand awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db28d7 elementor-widget elementor-widget-heading\" data-id=\"0db28d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AIO vs. SEO: Which Optimization Wins?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3291027 elementor-widget elementor-widget-text-editor\" data-id=\"3291027\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ask any online search engine to declare a winner between AIO and SEO and you\u2019ll be wading through pages of conflicting answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e156b elementor-widget elementor-widget-text-editor\" data-id=\"d1e156b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Some marketing authorities claim that SEO is dead and AI optimization is the future.<\/li><li>A handful of voices believe that SEO is for beginners, while AIO is the more advanced marketing technique.<\/li><li>Multiple experts, including our team here at (human)x, are certain that an integrated approach utilizing both technologies is best.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdba95 elementor-widget elementor-widget-text-editor\" data-id=\"6cdba95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than rely on niche opinions, we prefer to base our recommendations on facts, so here&#8217;s a glimpse into the conversion lift your brand could anticipate when incorporating each type of optimization:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5548b elementor-widget elementor-widget-text-editor\" data-id=\"7d5548b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>AIO Lift:<\/strong> According to a comprehensive HubSpot analysis of AI-optimized content, AIO delivers significantly stronger conversion performance. Specifically, the company&#8217;s findings noted that <a href=\"https:\/\/www.numberanalytics.com\/blog\/ai-stats-content-marketing-success\">e-commerce marketing campaigns constructed around AI optimization generated a 37% higher conversion rate<\/a> than traditional campaigns, with other industries experiencing up to a 52% conversion lift. What&#8217;s more, IBM published findings late last year concluding that about 66% of businesses that adopted AI saw a 25% or higher increase in their revenue growth rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e5fd9 elementor-widget elementor-widget-image\" data-id=\"78e5fd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"972\" height=\"734\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef1.png\" class=\"attachment-full size-full wp-image-15019\" alt=\"July blog image 2\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef1.png 972w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef1-300x227.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef1-768x580.png 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1924c elementor-widget elementor-widget-text-editor\" data-id=\"9f1924c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SEO Lift:<\/strong> Newly released SEO statistics from 2024 and 2025 highlight the continued impact of search engine optimization on conversions, including the undeniable facts that moving up a single position in Google search results can increase the click-through rate by 2.8%, SEO drives 1,000% more traffic than organic social media, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/#:~:text=Voice%20search%20statistics-,Top%20SEO%20statistics,(HubSpot)\">SEO leads have a 14.6% close rate<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf845b elementor-widget elementor-widget-image\" data-id=\"adf845b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"718\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef2.png\" class=\"attachment-full size-full wp-image-15018\" alt=\"July blog image 1\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef2.png 849w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef2-300x254.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/HX_JulyBlog_StatRef2-768x649.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a944e elementor-widget elementor-widget-heading\" data-id=\"65a944e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The AIO\/SEO Overlap: A Marriage of 2 Approaches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e14b4 elementor-widget elementor-widget-text-editor\" data-id=\"a8e14b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The question of AIO vs. SEO is answered by &#8220;and,&#8221; not \u201cor.\u201d Although marketers from various industries love to highlight all the ways these strategies diverge, they actually have more in common than most people realize. With this in mind, it\u2019s easy to see why the best way to future-proof your marketing strategy is by integrating a combination of the two \u2014 and that\u2019s not just our opinion, it\u2019s backed by hard data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006399a elementor-widget elementor-widget-text-editor\" data-id=\"006399a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>AI Overviews, the newest Google-based generative search tool that appears at the top of every new user inquiry, sources its information from websites that display the most relevant, reader-friendly content; essentially, content that&#8217;s SEO-driven.<br \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15021 size-full\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_KeyTakeaway.png\" alt=\"July blog image 4\" width=\"1000\" height=\"244\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_KeyTakeaway.png 1000w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_KeyTakeaway-300x73.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_KeyTakeaway-768x187.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/li><li><span style=\"font-weight: 400;\">The highest-ranking SERP sites and the most-sourced AI Overview pages <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> go hand-in-hand. Both require high-quality, informative, and engaging content. In essence, SEO-backed copy lays the foundation with strong keywords, layouts, and backlinks, then passes the ball to AIO so your content can play nice with voice-assisted searches and other generative search responses.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc9b9a elementor-widget elementor-widget-heading\" data-id=\"2fc9b9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The (human)x Perspective on AIO vs. SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f658f49 elementor-widget elementor-widget-text-editor\" data-id=\"f658f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a leading digital marketing agency, it&#8217;s our duty at (human)x to stay ahead of the technology curve for the sake of our clients. To that end, our staff has long been experimenting with AI and answer-engine optimization for years. Here&#8217;s a closer look at our company&#8217;s personal AIO vs. SEO perspective.<span style=\"letter-spacing: -0.025rem;\">\u00a0<\/span><\/p><p>First, we&#8217;ve noticed two massive changes between traditional SEO- and AI-driven search results: volume and control. Just a few years ago, any Google search was answered with 10 or more clickable links, a system that gave brands of all sizes a fair shot at earning great SERP rankings. The process of selecting which webpages received these higher SERP scores was relatively democratic, enabling the most relevant, organized, and trustworthy content to win top billing. Since Google launched its Search Generative Experience and large language models, however, we\u2019ve noticed that answers to user inquiries are now being culled and generated from a much narrower set of sources \u2013 in some cases, no more than two or three webpages.<span style=\"letter-spacing: -0.025rem;\">\u00a0<\/span><\/p><p>So, what&#8217;s really at play here?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac734a elementor-widget elementor-widget-text-editor\" data-id=\"3ac734a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>It seems that generative search answers are largely brand-driven \u2013 which means content from your small business might never be seen, even if it ranks well.<\/li><li>Brand search volume (people looking\u00a0 for your brand by name) now plays a much bigger part in deciding which pages grab AI Overview attention.<\/li><li>High-authority links and mentions are even more critical in today&#8217;s AI-powered searches.<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15adf3b elementor-widget elementor-widget-image\" data-id=\"15adf3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_QuoteCallout.png\" class=\"attachment-full size-full wp-image-15020\" alt=\"July blog image 3\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_QuoteCallout.png 1000w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_QuoteCallout-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/Hx_JulyBlog_QuoteCallout-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bd1bb elementor-widget elementor-widget-text-editor\" data-id=\"96bd1bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI responses prioritize what\u2019s familiar, trusted, and popular instead of information that&#8217;s the most up-to-date, accurate, or detailed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47e9f7 elementor-widget elementor-widget-heading\" data-id=\"a47e9f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stay Competitive With Balanced AIO &amp; SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a87ab2 elementor-widget elementor-widget-text-editor\" data-id=\"7a87ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To compete in this new AIO\/SEO landscape, your brand can no longer simply optimize its content for searchers. You must also play by the rules of both systems to earn a coveted spot in generative search responses or search-engine result pages. Based on the evolving AI observations we discussed above, it&#8217;s clear that good content and user experience still matter, but claiming visibility in an AI-first search environment will also require three specific pillars:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c626c1 elementor-widget elementor-widget-text-editor\" data-id=\"3c626c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Brand presence<\/li><li>Authoritative signals and links<\/li><li>Structured, accessible content<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f727e81 elementor-widget elementor-widget-text-editor\" data-id=\"f727e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If balancing AIO and SEO seems tedious or if adding these three pillars to your marketing strategy sounds like a task you\u2019d rather not add to your team\u2019s plate, (human)x can fill in the gaps. <a href=\"https:\/\/leaphumanx.com\/\">We&#8217;re a trusted digital marketing resource for brands across the country<\/a>, some household names and others that are just beginning to scale. Our experts have a proven record of success in search engine and AI optimization; let today be the day we add your brand to our list of highly profitable clients.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":15017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"industry":[],"class_list":["post-15015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/posts\/15015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/comments?post=15015"}],"version-history":[{"count":6,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/posts\/15015\/revisions"}],"predecessor-version":[{"id":15031,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/posts\/15015\/revisions\/15031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media\/15017"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media?parent=15015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/categories?post=15015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/tags?post=15015"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/industry?post=15015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}