{"id":3264,"date":"2022-05-26T15:05:30","date_gmt":"2022-05-26T19:05:30","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-agency\/?post_type=work&p=3264"},"modified":"2023-03-20T12:56:03","modified_gmt":"2023-03-20T16:56:03","slug":"meyer-natural-foods","status":"publish","type":"work","link":"https:\/\/leap.staging.ribbitt.com\/humanx\/work\/meyer-natural-foods\/","title":{"rendered":"Meyer Nautral Foods"},"content":{"rendered":"\t\t
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Meyer Nautral Foods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2C<\/span>, CPG<\/span>, Food + Beverage<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Meyer Natural Foods is the parent company to a family of beef brands, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Meyer Natural Foods\u2019 website acted as an umbrella website to all its child brands, but lacked proper descriptions and calls to action to their respective, delicious products.<\/p>

We were tasked with performing a site audit on Meyer Natural Foods website, as well as strategy to ensure more organic traffic to the food brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Meyer Way<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMeyer Natural Food\u2019s website already had a blog, The Meyer Way, which housed content and press releases regarding how the brand humanly handles their cattle as well as any new products or company news.Our content audit found the blog was left unattended for over a year, and their organic search was negatively affected.The content that was on the blog was informative, but the lack of consumer journey left little to be found on the site. Published posts lacked calls to action or guides to other parts of the parent company\u2019s website or its child brand\u2019s respective websites.We helped the brand create and maintain a content strategy that included relevant topics with calls to action, optimized content and a plan to include the blog content on Meyer Natural Beef\u2019s growing social properties.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Photography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo ensure both the content and the site was updated with relevant product inventory, we updated Meyer Natural Foods photography with their latest products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kim Foster<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Age Range: 30-55<\/li>
  • Higher Education<\/li>
  • Values: Humane-conscious.<\/li>
  • Health-conscious. Quality and trust > cost and savings. Interest in \u201cnatural\u201d and \u201corganic\u201d products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    People take time to get to know their food, and where it comes from. And they are willing to pay a premium price to create a food \u201cexperience\u201d rather than just another meal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    To make their products accessible to all users, we built an e-commerce section of Meyer Natural Foods website. Through their digital storefront, the brand was able to sell their most popular products in bulk.<\/p>

    Adding another revenue stream for the brand, we helped build and create an infrastructure within their website that would track their inventory and flag both the brand and the consumer when a product ran out of stock.<\/p>

    Of course, we wanted to assure consumers that the products they were purchasing online still met the Meyer Natural Foods brand\u2019s promises and standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The site only had page tracking in place, leaving a lot to ascertain in terms of how Meyer Natural Beef\u2019s audience spent their time on the brand\u2019s website.
    Our analytics + insights team boosted the site with Google Analytics, event tracking for all the new CTA buttons as well as any contact forms.
    Thanks to updated content, our analytics team was able to help the brand rank higher in searches for food education, meat research and recipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Connect With Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Meyer Natural Foods is the parent company to a family of beef brands, including: Meyer Natural Foods\u2019 website acted as an umbrella website to all its child brands, but lacked proper descriptions and calls to action to their respective, delicious products. We were tasked with performing a site audit on Meyer Natural Foods website, as […]<\/p>\n","protected":false},"author":43,"featured_media":3266,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","featured_flag":[],"capability":[194,137,198,191,192,142,143,138,139,196],"industry":[200,201,151],"class_list":["post-3264","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-search","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2c","industry-cpg","industry-food-beverage"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/comments?post=3264"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media\/3266"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media?parent=3264"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/featured_flag?post=3264"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/capability?post=3264"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/industry?post=3264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}