{"id":3433,"date":"2022-06-02T14:19:03","date_gmt":"2022-06-02T18:19:03","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-agency\/?post_type=work&p=3433"},"modified":"2023-03-20T12:59:46","modified_gmt":"2023-03-20T16:59:46","slug":"samtec","status":"publish","type":"work","link":"https:\/\/leap.staging.ribbitt.com\/humanx\/work\/samtec\/","title":{"rendered":"Samtec"},"content":{"rendered":"\t\t
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Samtec<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B<\/span>, Electronics<\/span>, Manufacturing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Samtec, a global manufacturer of interconnected products, asked (human)x to develop a content marketing and amplification plan to better engage their audience. The results amp\u2019d their website results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Samtec first engaged (human)x to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.<\/p>

The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tactics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To make this plan successful, we implemented a strategy to focus on:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEducation Content\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Views
Shares
Engagement\/comments<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCalls to Action\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tClicks\nConversions (registrations, sign ups)\nEngagement\/comments
and Purchase\/orders\nRevenue\nROI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mattering More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Increase in Find a Doctor Conversions<\/div>\t\t\t
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Increase in
Organic Traffic<\/div>\t\t\t
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Facebook Engagements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Organic<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Shares<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Comments<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Since the launch of amplification efforts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Organic<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Click Through Rate Up<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Blog Traffic Up<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Connect With Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Samtec, a global manufacturer of interconnected products, asked (human)x to develop a content marketing and amplification plan to better engage their audience. The results amp\u2019d their website results. Problem Samtec first engaged (human)x to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development. The content strategy […]<\/p>\n","protected":false},"author":43,"featured_media":3435,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","featured_flag":[],"capability":[194,191,192,142,138,139,196],"industry":[204,213,206],"class_list":["post-3433","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-creative","capability-customer-experience-ux","capability-search","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-electronics","industry-manufacturing"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/comments?post=3433"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media\/3435"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media?parent=3433"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/featured_flag?post=3433"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/capability?post=3433"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/industry?post=3433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}