{"id":3630,"date":"2022-06-08T14:24:14","date_gmt":"2022-06-08T18:24:14","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-agency\/?post_type=work&#038;p=3630"},"modified":"2023-03-20T13:01:51","modified_gmt":"2023-03-20T17:01:51","slug":"custom-building-products","status":"publish","type":"work","link":"https:\/\/leap.staging.ribbitt.com\/humanx\/work\/custom-building-products\/","title":{"rendered":"Custom Building Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3630\" class=\"elementor elementor-3630\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-519caae e-flex e-con-boxed e-con e-parent\" data-id=\"519caae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9acf441 elementor-widget elementor-widget-image\" data-id=\"9acf441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"528\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1.jpg\" class=\"attachment-full size-full wp-image-3631\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1.jpg 2048w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1-850x219.jpg 850w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1-300x77.jpg 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1-1024x264.jpg 1024w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1-768x198.jpg 768w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/custom-builder-products-hero-1-1536x396.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-303caff e-flex e-con-boxed e-con e-parent\" data-id=\"303caff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d916a5f e-con-full e-flex e-con e-parent\" data-id=\"d916a5f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a60ff elementor-widget elementor-widget-heading\" data-id=\"a7a60ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Custom Building Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a2068 elementor-widget elementor-widget-heading\" data-id=\"e0a2068\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>B2B<\/span>, <span>B2C<\/span>, <span>Construction<\/span>, <span>Manufacturing<\/span>, <span>Retail<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-559b2aa e-con-full e-flex e-con e-parent\" data-id=\"559b2aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2aa1be elementor-widget elementor-widget-text-editor\" data-id=\"b2aa1be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taking custom building products from B2B to B2C, with the swipe of a finger. The grout, custom tile flooring and shower installation company wanted to transform their mobile website into an app, so their consumers could best view and choose their products, based on their DIY project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e74b20c e-flex e-con-boxed e-con e-parent\" data-id=\"e74b20c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0514b1f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0514b1f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1181\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design.png\" class=\"attachment-full size-full wp-image-9086\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design.png 2560w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-850x392.png 850w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-300x138.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-1024x472.png 1024w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-768x354.png 768w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-1536x709.png 1536w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-design-2048x945.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ddba7f e-flex e-con-boxed e-con e-parent\" data-id=\"9ddba7f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f84e4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"90f84e4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e7f94 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f5e7f94\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe overall goal of the app was for Custom Building Products consumers to be able to find what they need quickly and hassle-free. Because the DIY part is enough hassle.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6e7ac e-flex e-con-boxed e-con e-parent\" data-id=\"3a6e7ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e5eb0c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"1e5eb0c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b283c29 elementor-widget elementor-widget-heading\" data-id=\"b283c29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The app featured:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ccc46 elementor-widget elementor-widget-text-editor\" data-id=\"16ccc46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Products<\/li><li>Color<\/li><li>Material Calculator<\/li><li>Where To Buy<\/li><li>How To Videos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c11f6c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1c11f6c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"315\" height=\"600\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/phoneimageslide-1.png\" class=\"attachment-full size-full wp-image-3633\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/phoneimageslide-1.png 315w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/phoneimageslide-1-158x300.png 158w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84ec390 e-flex e-con-boxed e-con e-parent\" data-id=\"84ec390\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbee8c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dcbee8c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1489\" src=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones.png\" class=\"attachment-full size-full wp-image-9102\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones.png 2560w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-850x494.png 850w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-300x175.png 300w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-1024x596.png 1024w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-768x447.png 768w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-1536x894.png 1536w, https:\/\/leap.staging.ribbitt.com\/humanx\/wp-content\/uploads\/sites\/3\/cbp-phones-2048x1192.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d284a5e e-flex e-con-boxed e-con e-parent\" data-id=\"d284a5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f3a89 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a9f3a89\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matter More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd8a3f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ccd8a3f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe app transformed Custom Building Products from a B2B to a B2C \u2013 allowing a once small company to send their products from manufacturer to retailer, instead of online-only.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed594a e-flex e-con-boxed e-con e-parent\" data-id=\"6ed594a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c02365e e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c02365e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b42437 elementor-widget elementor-widget-counter\" data-id=\"7b42437\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Boosts in Unique Users<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"7\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3671ee e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c3671ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03fb6e1 elementor-widget elementor-widget-counter\" data-id=\"03fb6e1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase of users location their local dealers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee62c4 e-con-full e-flex e-con e-parent\" data-id=\"2ee62c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530d682 elementor-widget elementor-widget-template\" data-id=\"530d682\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Taking custom building products from B2B to B2C, with the swipe of a finger. The grout, custom tile flooring and shower installation company wanted to transform their mobile website into an app, so their consumers could best view and choose their products, based on their DIY project. Features The overall goal of the app was [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3631,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","featured_flag":[],"capability":[194,137,191,192,138,139,196],"industry":[204,200,184,206,185],"class_list":["post-3630","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-creative","capability-customer-experience-ux","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-b2c","industry-construction","industry-manufacturing","industry-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/comments?post=3630"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/work\/3630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media\/3631"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/media?parent=3630"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/featured_flag?post=3630"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/capability?post=3630"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/humanx\/wp-json\/wp\/v2\/industry?post=3630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}