{"id":5573,"date":"2025-01-21T22:03:08","date_gmt":"2025-01-21T22:03:08","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?post_type=news-item&#038;p=5573"},"modified":"2025-01-21T22:12:21","modified_gmt":"2025-01-21T22:12:21","slug":"humanx-introduces-new-brand-triangulation-product-holistic-offering-will-deliver-deeper-consumer-insights","status":"publish","type":"news-item","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/news-item\/humanx-introduces-new-brand-triangulation-product-holistic-offering-will-deliver-deeper-consumer-insights\/","title":{"rendered":"(human)x Introduces New Brand Triangulation Product &#8211; Holistic Offering Will Deliver Deeper Consumer Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5573\" class=\"elementor elementor-5573\" data-elementor-post-type=\"news-item\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a0772 e-flex e-con-boxed e-con e-parent\" data-id=\"52a0772\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a21e06 elementor-widget elementor-widget-text-editor\" data-id=\"7a21e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LOUISVILLE, KENTUCKY<\/strong>\u00a0\u2013 (human)x, a leader in marketing research and insights-driven advertising, is proud to announce the launch of its new Brand Triangulation product, an innovative offering that delivers comprehensive consumer-centered brand evaluation. This holistic approach redefines traditional brand research by leveraging multiple data inputs to provide stronger empirical findings, actionable insights, and a complete picture of brand perception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7614c elementor-widget elementor-widget-text-editor\" data-id=\"6e7614c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cOver the years, I\u2019ve seen countless companies make decisions based on incomplete data,\u201d says Dr. Timothy Sauer, VP of Research and Consumer Strategy at (human)x. \u201cCMOs would run a few focus groups or conduct a survey and think they had the full story. But that\u2019s not capturing the whole picture of how consumers really interact with brands. We developed our Brand Triangulation product to uncover those deeper, comprehensive insights that give our clients a true competitive advantage.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7afa0 elementor-widget elementor-widget-text-editor\" data-id=\"1e7afa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the core of (human)x\u2019s Brand Triangulation methodology is the integration of three empirical research methods:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3dba53 elementor-widget elementor-widget-text-editor\" data-id=\"a3dba53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>In-depth panels and consumer focus groups \u2013 Capture the nuance and emotional underpinnings of a brand by engaging directly with consumers.<\/li><li>AI-powered digital listening \u2013 Harnesses advanced AI and large language models (LLM) to scrape and analyze online conversations for real-time insights.<\/li><li>Scalable, mixed-method consumer surveys \u2013 Validate panel findings while providing repeated measures for a reliable, longitudinal view.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9549e40 elementor-widget elementor-widget-text-editor\" data-id=\"9549e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By combining these data streams, Brand Triangulation compensates for the limitations of any single data source, offering significantly enhanced reliability of findings, depth of data, understanding of brand awareness and consumer perceptions, accurate measurement of brand reach and penetration, and actionable insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbbeb9 elementor-widget elementor-widget-text-editor\" data-id=\"bdbbeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cAs part of the Leap Group Network of agencies, (human)x shares a passion for helping clients market less and matter more,\u201d says Alan Gilleo, Co-Founder and CMO of Leap Group Network. \u201cMany clients were coming to us after having paid for expensive traditional brand research methods that were static and limited in scope. But with (human)x\u2019s new Brand Triangulation product, clients get a clear and comprehensive view of their brand\u2019s position in the marketplace. They achieve the ability to make confident decisions grounded in real-world consumer insights.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1eda1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1eda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designed for organizations that demand more than static, limited insights, (human)x\u2019s Brand Triangulation approach provides a dynamic, multi-dimensional view of a brand\u2019s perception and potential, helping businesses uncover hidden patterns, emerging trends, and meaningful opportunities for growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a282020 elementor-widget elementor-widget-text-editor\" data-id=\"a282020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cWhen clients tell me they finally understand their brand\u2019s true position in the market, that\u2019s when I know we\u2019ve done our job right,\u201d says Dr. Sauer. \u201cWe\u2019ve uncovered the \u2018why\u2019 behind consumer decisions and unearthed real consumer truths that would have gone unnoticed. That\u2019s how we help brands matter more. And that\u2019s the (human)x research advantage.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f21920 elementor-widget elementor-widget-text-editor\" data-id=\"1f21920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To learn more about Brand Triangulation and how it can revolutionize your brand research, visit <a href=\"https:\/\/leaphumanx.com\/research\/\" target=\"_blank\" rel=\"noopener\">leaphumanx.com\/research<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LOUISVILLE, KENTUCKY\u00a0\u2013 (human)x, a leader in marketing research and insights-driven advertising, is proud to announce the launch of its new Brand Triangulation product, an innovative offering that delivers comprehensive consumer-centered brand evaluation. This holistic approach redefines traditional brand research by leveraging multiple data inputs to provide stronger empirical findings, actionable insights, and a complete picture [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":5576,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-5573","news-item","type-news-item","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/news-item\/5573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/news-item"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/news-item"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":10,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/news-item\/5573\/revisions"}],"predecessor-version":[{"id":5585,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/news-item\/5573\/revisions\/5585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/5576"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=5573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}