{"id":11626,"date":"2025-07-31T00:28:22","date_gmt":"2025-07-31T00:28:22","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?p=11626"},"modified":"2025-07-31T03:22:31","modified_gmt":"2025-07-31T03:22:31","slug":"rfps-for-roi-an-insiders-advice-for-building-better-agency-rfps","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/rfps-for-roi-an-insiders-advice-for-building-better-agency-rfps\/","title":{"rendered":"RFPs For ROI: An Insider\u2019s Advice For Building Better Agency RFPS"},"content":{"rendered":"\t\t
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Selecting an agency partner can be complex, time-consuming, and frustrating. Or it can be smooth, exciting, and fun.<\/p>

We spoke to our RFP (Request for Proposal) experts at Leap Group about how to get the most out of your RFP, be efficient with the process, and find the perfect fit for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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First of All, Do You Really Need an RFP?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019ve ever used a dating app you\u2019ve thought to yourself, \u201cWhy can\u2019t I just meet someone in person?\u201d The same goes for RFPs. You might have better luck meeting agencies in person. A casual conversation about your actual needs with an agency president or account rep may go a long way. Even if you do end up sending out RFPs, think of an in-person meeting as a pre-screening. Swipe left on the ones you know aren\u2019t a fit and send an RFI or RFP to the ones that have potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cA lot of times companies look at this way too formally. You need to think about this from a partnership perspective. This is a company that is going to be very integral to your company and help you be successful. The fact that you want to keep it so formal, I think, does a disservice to the actual client. If in that initial research phase you think \u2018I kind of like what I see from this agency, but I’m not sure,\u2019 do a quick call.\u201d\u00a0<\/em><\/p>

\u2013<\/span><\/i>\u00a0Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When Is It Time to Submit an RFP?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cI think it’s time to RFP when there is a major shift\u201d\u00a0<\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith, (amp) President<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A major shift could be in marketing goals, audience targets, market conditions, or internal team changes.<\/p>

Maybe you have an incumbent agency, but feel like you need a change. An RFP is a great way to hear some new thinking, while also letting your current agency defend themselves. See if the spark is still there. The truth is you may just need to have a heart-to-heart with them about what\u2019s working, what\u2019s not, and why.<\/p>

You want someone you can trust and grow with. The longer term the business objective the more appropriate an RFP becomes. If you\u2019re going to be working with a partner for a long time you want to do your due diligence to find the right fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No, Literally, When Is It Time to Submit an RFP?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Earlier is better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cProcter and Gamble with their packaged goods products will engage an agency two or three years before the product hits the market. That’s a much different type of relationship the agency has with that brand and with that product or service because you get to figure out how it looks, tastes, feels. Sit in focus groups with people talking about all aspects of it. This is all before you name it. Come up with a logo for it. There are so many steps to the process of just product creation and product development.\u201d\u00a0<\/em><\/p>

\u2013<\/span><\/i>\u00a0Walter Harris<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The more your agency is part of your entire journey, the more they can advise on all aspects of branding, marketing, even media placement.<\/p>

Everything is advertising, from what your company stands for to how you show up in the market. Let your agency help, that\u2019s what they\u2019re there to do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When can an RFP Do More Harm Than Good?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cYou have a bad quarter, and the agency goes into review to try to get them to lower their prices or to change what they’re doing. All that does is put a huge strain on the relationship. That’s putting a lot of resources towards the wrong thing and a lot of times that same effort being put towards the current agency relationship could make things better.\u201d <\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith, (amp) President<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It takes a long time to develop the kind of bonds businesses and agencies need to succeed, so think twice before tossing it away on a shiny new agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On the flip side\u2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to technology, RFP\u2019ing often may be better. In some cases, it can even be done annually. Technology changes fast and you want to make sure your agency is keeping up. When it comes to Customer Relationship Management (CRM) software you need to stay ahead of the curve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to Craft the Perfect RFP.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Glad you asked! Here are our \u201cDos<\/strong>\u201d and \u201cDon\u2019ts<\/strong>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don\u2019t<\/b> Make Anyone Guess.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cDid the agency guess because they have nowhere near enough information to actually do the work and to actually hit it on the head? In that case, you’re almost always choosing an agency based on a little bit of luck. And that’s super dangerous.\u201d <\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Be as Clear as Possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The more organized and clear the better. This will probably take some work on your end. The more you can share, the better.<\/p>

Here are the types of information that can help your prospective agency give you answers that are custom tailored so you can make the most informed decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You may not know everything, and what you think you know may not even be right, but the more you give an agency to work with, the better. Don\u2019t just transcribe your anxieties, or previous negative experiences. Stay positive and stick to the facts!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Share your Budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Really? Yup!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWhy don’t you want to tell me your budget? Yes, we will absolutely use every last dollar. Because you’re hiring us to provide value. What you should require is for us to demonstrate for every last dollar you have available, how much value can we give you?\u201d<\/em><\/p>

\u2013<\/span><\/i>\u00a0Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You are hiring an agency to give you the absolute most value for your dollar. Don\u2019t make them guess what\u2019s possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don\u2019t<\/strong> Worry too Much about Technology Capabilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThere’s thousands of agencies. All of us have to deal with Martech and Adtech every single day. It doesn’t matter if you’re the best HubSpot shop or Sprout Social shop or Salesforce shop, because at the end of the day we use the same fundamentals in every one. It’ll take an agency trained person two weeks to understand how to use most software and technology. Versus asking, who are the people who are going to be working on my business that I’m going be trusting with it and be in the trenches with every single day. And how does your agency culture match up to our marketing culture?\u201d <\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Technologies are table stakes. They change all the time. What\u2019s most important is trusting the people you work with to keep up and switch accordingly and efficiently.<\/p>

Which leads us to\u2026\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Ask About the People You\u2019ll Be Working With.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIt’s so funny how often we’ll go through an RFP process that’s months long and right up until the very last minute it’s all focused on cost. Then all of a sudden there’s this a-ha moment. All of a s sudden, it’s like, wait a second, \u201cWho are you people and do I like you?<\/em><\/p>

The reason agencies are so powerful for brands, and it can be so wildly profitable for clients, is because it’s about humans and cultures matching up well together. AI is never going to change that. In a world of automation marketing is still about connecting with humans.\u201d <\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Even if there is turnover, if you trust the agency, you\u2019ll trust the people they bring in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Be Honest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you don\u2019t know exactly what you need, that\u2019s okay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIf you\u2019re unclear, come out and say that. Maybe that’s harder for a prospect to even realize on their own. That they don’t even know what they want or what they need help with. That’s the question we’re there to answer\u201d <\/em><\/p>

\u2013<\/span><\/i>\u00a0Wes Keeton, Corporate Creative Director<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Be Thoughtful When Asking for Spec Work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Since you\u2019re not (and shouldn\u2019t) provide a brief, be as clear and precise as possible about what the spec work needs to achieve and what the limitations may be.<\/p>

There is a lot to look for in spec work: creativity, an understanding of the problem, strategic insight, brand fit, quality of execution, differentiation, proof of capabilities, and attention to detail. Indicate which areas should be prioritized in your RFP.<\/p>

Eliminate guesswork wherever you can. Offer as much info as you can to judge which work will be the most impactful for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIt\u2019s always better when prospects aren\u2019t secretive. We\u2019ve signed an NDA. If you\u2019re asking for spec work or strategic recommendations, the more you can give us the better, and more tailored, the responses will be.\u201d<\/em><\/p>

\u2013 MISSING ATTRIBUTION<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What happens if we get spec work we didn\u2019t ask for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Great! Consider it extra credit. But here\u2019s the watchout: if you get unexpected spec work and think, \u2018This is great, we should have all our prospective agencies do this,\u2019 don\u2019t give the other agencies more information about how to create tailored spec work, which will make the original work you received feel off-target, creating an uneven evaluation between agencies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Understand How Much Work Goes into Your RFP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe put our best people on our RFPs, and we put in a lot of time and effort to demonstrate the value we can bring to your business. The more a client respects that, the harder we want to work for them.\u201d <\/em><\/p>

\u2013 Ryan Smith<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This isn\u2019t about ego. Agencies want to help you succeed because it helps them succeed. Great work and big returns are mutually beneficial. The more respect, communication and understanding there is that everyone is trying to do their very best work, the better the work will be.<\/p>

So\u2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> Hop on a Call!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If an agency has questions, a call can be a much better option than e-mailing back and forth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cFor whatever reason there is just this like kind of like hands-off approach. I don’t know if it’s a fear of not wanting to have conflict or a need for everything to be equalized but what better way to start weeding out companies than to actually have a conversation with them? What is their vibe? What is their culture like? Do you like the team? Was somebody weird on it? Chemistry is so big in all of this.\u201d <\/em><\/p>

\u2013 Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sometimes a call is where you can suss out the real problems you might not even know you had. You know your company well, but you don\u2019t know what you don\u2019t know. Most agencies have been around the block and have seen it all, so use them to your advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do<\/strong> be Selective When Sending RFPs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cLogistically, in a human attention span, you cannot give enough time and credibility and thought to 10 plus responses. It’s too much. If that means there\u2019s one or two that you want to have a quick conversation with, that doesn’t create an unequal playing field, it just means now that you have five to seven agents that you feel legitimately that you could see yourself being a partner with. <\/em><\/p>

\u2013 Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIf you can keep it to 4 to 6, then you can do things that make the agencies really up the ante and really bring the firepower.\u201d<\/em><\/p>

\u2013<\/span><\/i>\u00a0Ryan Smith<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Finally, do<\/strong> Give Time for a Thoughtful Response.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Simply put, the more you want to know, and the more work you\u2019d like to be put into your RFP, the more time an agency should have to put it together.<\/p>

When it comes to time, information, and respect, the more you give, the more you get!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How To Evaluate the Responses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A point system is often the most efficient way to evaluate RFPs. You create a list of questions and associate each answer with a point value. It\u2019s less guess work, and makes it easy to match, compare, and evaluate answers between prospective agencies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cPeople’s BS meters are so strong these days. We’re all hit with so much marketing and communications that you can just feel inauthenticity immediately. You know, whatever the vibe, maybe super excited, laid back, whatever. I think it should be authentic to your organization.\u201d <\/em><\/p>

\u2013 <\/span><\/i>Wes Keeton<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cFor most of my career, I’ve used the hiring technique of three simple questions:<\/i><\/p>

Can this person do the job?<\/i><\/p>

Does this person want to do the job<\/i><\/p>

Do we want to work with them every day?\u201d\u00a0 <\/i><\/p>

\u2013 Ryan Smith<\/i><\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ummm\u2026what about the agencies we don\u2019t choose?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cI can’t imagine somebody wouldn’t welcome that, even if the news is tough, you know that’s gonna like. It’s only gonna make you better.\u201d\u00a0<\/em><\/p>

\u2013 Wes Keeton<\/em><\/p>


\u201cI want the blunt truth\u2026 We have to learn.\u201d\u00a0<\/em><\/p>

\u2013 Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Feedback is a gift, and a rising tide lifts all boats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Time For a Fit Check!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A good agency talks to its client every single day, so when you get down to the final candidates, get together. Make absolute sure you\u2019re a good match, not just on paper, but in-person.<\/p>

At Leap Group we sell chemistry. We take creatives, engineers, anthropologists, data analysts, outgoing human account persons and smash them all together into one environment to cohesively deliver outstanding outcomes. It\u2019s not easy, but when it works, it\u2019s beautiful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cAgencies need to be more than just a vendor relationship. These are people that are highly invested in your business. You want them invested in your business. You want them to think about your business when they’re driving home. When they’re grocery shopping and see something and think, \u2018Oh I need to bring that up. This would be so good for them!\u2019 <\/em><\/p>

\u2013 Alan Gilleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(And don\u2019t forget, you\u2019re being evaluated too!)<\/p>

To do great work agencies need to buy into what they\u2019re selling too. They need to believe in your authenticity, in your values, ideologies, and culture. They need to trust that you\u2019ll be open to their recommendations, creativity, and new ideas.<\/p>

Great RFPs don\u2019t just find the best agency, they attract them. When you\u2019re honest with who you are, collaborative, and clear, you invite partners like you, who bring their best ideas, energy, and people to the table. That\u2019s when the magic starts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Give Us Something We Can Print off and Look At While Creating our RFP! Please.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Of course, we live to serve. Here you go\u2026and good luck!\u200b<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Key Things to Remember When Creating a Great RFP:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ambiguity leads to guesswork. Share your goals, data, and context openly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you want agencies to go all-in, show them they can trust you with clarity, openness, and respect from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Include conversations, chemistry checks, and real human interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Agencies can\u2019t maximize value without knowing what they\u2019re working with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Focus on people, fit, and philosophy \u2014 not just platforms and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thoughtful RFPs take real effort. Give your finalists time and feedback<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Include conversations, chemistry checks, and real human interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Match culture, values, and vision \u2014 not just scorecards and deliverables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Selecting an agency partner can be complex, time-consuming, and frustrating. Or it can be smooth, exciting, and fun. We spoke to our RFP (Request for Proposal) experts at Leap Group about how to get the most out of your RFP, be efficient with the process, and find the perfect fit for your business. First of […]<\/p>\n","protected":false},"author":40,"featured_media":11638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"issue":[],"collection":[],"class_list":["post-11626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/11626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=11626"}],"version-history":[{"count":23,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/11626\/revisions"}],"predecessor-version":[{"id":11664,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/11626\/revisions\/11664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=11626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=11626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=11626"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=11626"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=11626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}