{"id":12658,"date":"2026-02-05T17:58:53","date_gmt":"2026-02-05T17:58:53","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?p=12658"},"modified":"2026-02-09T19:43:21","modified_gmt":"2026-02-09T19:43:21","slug":"brand-and-performance-marketing-where-story-meets-strategy","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/brand-and-performance-marketing-where-story-meets-strategy\/","title":{"rendered":"Brand and Performance Marketing: Where Story Meets Strategy\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12658\" class=\"elementor elementor-12658\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6ba0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"feb6ba0\" data-element_type=\"container\" data-e-type=\"container\" 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dot floatLight e-flex elementor-invisible e-con e-child\" data-id=\"9356877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf7c5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bcaf7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"43\" viewBox=\"0 0 48 43\" fill=\"none\"><path d=\"M44.4901 7.6886C50.0241 15.8937 48.1706 27.2517 40.3475 33.056C33.3954 38.2197 24.0641 37.2505 18.1901 31.2067L3.55307 42.0689C2.40059 40.9882 1.05692 39.2948 3.05176e-05 36.7046L14.5946 25.8758C11.1159 18.055 13.3465 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elementor-widget elementor-widget-image\" data-id=\"03e2c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"182\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-36-1-1.png\" class=\"attachment-full size-full wp-image-12664\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c09a5 e-con-full e-flex e-con e-child\" data-id=\"02c09a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a51648b e-con-full e-flex e-con e-child\" data-id=\"a51648b\" data-element_type=\"container\" data-e-type=\"container\" 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"223\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/akclogo-1-1.svg\" class=\"attachment-full size-full wp-image-12669\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc90ed8 e-con-full floatLight e-flex elementor-invisible e-con e-child\" data-id=\"cc90ed8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:950}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75becfa e-con-full floatLight e-flex elementor-invisible e-con e-child\" data-id=\"75becfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:750}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1a93db e-con-full floatLight e-flex elementor-invisible e-con e-child\" data-id=\"e1a93db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a54468 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0a54468\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76c24d6 e-grid e-con-full e-con e-child\" data-id=\"76c24d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf0351 elementor-widget elementor-widget-text-editor\" data-id=\"dbf0351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A paid social campaign on Instagram and Google Ads promoting a limited-time offer. Every click, conversion, and cost-per-acquisition is tracked. The goal is immediate sales and measurable ROI. <strong>That\u2019s performance marketing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effe9ed elementor-widget elementor-widget-text-editor\" data-id=\"effe9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A storytelling video campaign that\u2019s full of emotion. It isn\u2019t pushing a specific product; it\u2019s creating an emotional connection to the brand. The goal is long-term brand equity, awareness, and loyalty. <strong>That\u2019s brand marketing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b78cb0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"5b78cb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0aff4 elementor-widget elementor-widget-html\" data-id=\"8f0aff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1054562 e-con-full e-flex e-con e-parent\" data-id=\"1054562\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63aa385 elementor-widget elementor-widget-template\" data-id=\"63aa385\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"12119\" class=\"elementor elementor-12119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359e5a1 e-con-full e-flex e-con e-parent\" data-id=\"359e5a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d6ec63a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d6ec63a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e4ed6a0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e4ed6a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05df386 elementor-widget elementor-widget-text-path\" data-id=\"05df386\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;text&quot;:&quot;The Sprint VS. The Marathon&quot;,&quot;align&quot;:&quot;center&quot;,&quot;text_path_direction&quot;:&quot;rtl&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-path.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-text-path\" data-text=\"The Sprint VS. The Marathon\" data-url=\"\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/plugins\/elementor\/assets\/svg-paths\/circle.svg\" data-link-url=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658ab10 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"658ab10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"173\" height=\"481\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-1.svg\" class=\"attachment-full size-full wp-image-12065\" alt=\"runner 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03d812 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f03d812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:1050}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"501\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-2.svg\" class=\"attachment-full size-full wp-image-12064\" alt=\"runner 2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c292e elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e0c292e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"478\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-3.svg\" class=\"attachment-full size-full wp-image-12063\" alt=\"runner 3\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e77ae elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"60e77ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:750}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-4.svg\" class=\"attachment-full size-full wp-image-12062\" alt=\"runner 4\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c430e1 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8c430e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"477\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-5.svg\" class=\"attachment-full size-full wp-image-12061\" alt=\"runner 5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef9064 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cef9064\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"501\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-6.svg\" class=\"attachment-full size-full wp-image-12060\" alt=\"runner 6\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efa279 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8efa279\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"493\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-7.svg\" class=\"attachment-full size-full wp-image-12059\" alt=\"runner 7\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3580b0e elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3580b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"503\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-8.svg\" class=\"attachment-full size-full wp-image-12058\" alt=\"runner 8\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be2938 elementor-absolute runner elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7be2938\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"488\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Vector-10.svg\" class=\"attachment-full size-full wp-image-12066\" alt=\"runner 9\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f3806 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"80f3806\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c37b198 e-con-full e-flex e-con e-child\" data-id=\"c37b198\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd191b elementor-widget elementor-widget-heading\" data-id=\"5dd191b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">It\u2019s short-term return vs long-term brand equity. The sprint vs the marathon.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a8e60e e-con-full e-flex e-con e-child\" data-id=\"2a8e60e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2c339 elementor-widget elementor-widget-text-editor\" data-id=\"3c2c339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many brands are moving towards a performance mindset in their approach to marketing strategy. They\u2019re seeking agency partners that understand and can execute in the way performance marketing ecosystems require. But brand marketing is still the heart of many companies.<\/p><p>We spoke with Leap Group\u2019s co-founder and CMO, Alan Gilleo about goals, trade-offs, measurement, resource allocation, and strategy when it comes to performance and brand marketing.<\/p><p>Here\u2019s what he had to say:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac1bf0e e-flex e-con-boxed e-con e-parent\" data-id=\"ac1bf0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-093f28a e-con-full e-flex e-con e-child\" data-id=\"093f28a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-490de42 e-con-full e-flex e-con e-child\" data-id=\"490de42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-792316b e-con-full e-flex e-con e-child\" data-id=\"792316b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:40,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-c56adf1 e-con-full e-flex e-con e-child\" data-id=\"c56adf1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:250,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab52694 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab52694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.2601\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.2601 30.5154)\" fill=\"#58DF80\"><\/circle><path d=\"M61.6682 15.2719C73.1255 15.6743 82.0875 25.2889 81.6851 36.7462C81.2826 48.2035 71.668 57.1655 60.2107 56.7631C57.4571 56.6663 54.8486 56.0352 52.4787 54.9765C58.9791 50.1376 63.5547 42.7402 64.5848 34.0578C65.3889 27.2802 63.9092 20.7577 60.7539 15.2608C61.0573 15.2583 61.3621 15.2611 61.6682 15.2719Z\" fill=\"#226335\"><\/path><path d=\"M5.20257 52.703L9.40758 39.87L18.4187 49.9281L5.20257 52.703Z\" fill=\"#58DF80\"><\/path><path d=\"M79.4304 56.536L69.5124 54.1753L76.5159 46.7664L79.4304 56.536Z\" fill=\"#226335\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9852 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4872 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5795 35.9454L29.8063 34.0338C30.2021 30.6972 32.344 29.5767 35.1192 29.06C36.6202 28.8856 38.2043 27.417 38.3939 25.8182C38.6619 23.5591 36.8499 21.899 34.7992 21.6558C32.7486 21.4125 30.7516 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4538 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.0069 39.7355 32.8585 40.9868C32.7101 42.238 31.5949 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73183c elementor-widget elementor-widget-heading\" data-id=\"c73183c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If a brand only has time\/ money to do one, what would you tell them?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab8a391 e-con-full e-flex e-con e-child\" data-id=\"ab8a391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b123b elementor-widget elementor-widget-text-editor\" data-id=\"30b123b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It depends on the maturity of the brand and their business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845f560 elementor-widget elementor-widget-text-editor\" data-id=\"845f560\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Early-stage or high-growth brands need to prove demand and cashflow, so performance marketing (paid search, social, affiliates, retargeting, etc.) comes first. You need that revenue so you can invest properly in brand equity.<\/li><li>Established brands with steady sales but declining engagement or differentiation should shift toward brand marketing\u2014storytelling, consistency, distinctiveness, trust\u2014because performance alone becomes less efficient when the audience doesn\u2019t already want you.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bc4c8 elementor-widget elementor-widget-text-editor\" data-id=\"05bc4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance converts intent; brand creates it. You can\u2019t scale one without the other for long. A lot of brands focus on micro-campaigns to get quick boosts in sales, move inventory, etc. and never commit to longer-term investments in their brand. It becomes increasingly hard to get more sales without some sort of promotion, discount, incentive because there is no brand loyalty built into the consumer\u2019s mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3e508 e-con-full e-flex e-con e-child\" data-id=\"2d3e508\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3f820b1 e-con-full e-flex e-con e-child\" data-id=\"3f820b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:40,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-8136ae1 e-con-full e-flex e-con e-child\" data-id=\"8136ae1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:250,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02179e8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"02179e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.2601\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.2601 30.5154)\" fill=\"#58DF80\"><\/circle><path d=\"M61.6682 15.2719C73.1255 15.6743 82.0875 25.2889 81.6851 36.7462C81.2826 48.2035 71.668 57.1655 60.2107 56.7631C57.4571 56.6663 54.8486 56.0352 52.4787 54.9765C58.9791 50.1376 63.5547 42.7402 64.5848 34.0578C65.3889 27.2802 63.9092 20.7577 60.7539 15.2608C61.0573 15.2583 61.3621 15.2611 61.6682 15.2719Z\" fill=\"#226335\"><\/path><path d=\"M5.20257 52.703L9.40758 39.87L18.4187 49.9281L5.20257 52.703Z\" fill=\"#58DF80\"><\/path><path d=\"M79.4304 56.536L69.5124 54.1753L76.5159 46.7664L79.4304 56.536Z\" fill=\"#226335\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9852 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4872 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5795 35.9454L29.8063 34.0338C30.2021 30.6972 32.344 29.5767 35.1192 29.06C36.6202 28.8856 38.2043 27.417 38.3939 25.8182C38.6619 23.5591 36.8499 21.899 34.7992 21.6558C32.7486 21.4125 30.7516 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4538 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.0069 39.7355 32.8585 40.9868C32.7101 42.238 31.5949 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69333c2 elementor-widget elementor-widget-heading\" data-id=\"69333c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In what circumstances would you do one without the other?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f67c3cd e-con-full e-flex e-con e-child\" data-id=\"f67c3cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0626d8e elementor-widget elementor-widget-text-editor\" data-id=\"0626d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I don\u2019t think you should. I could argue there\u2019s value if you\u2019re trying to drive e-commerce volume, promote a time-sensitive offer, or gathering data to inform future creative or media performance, but even if you\u2019re running quick hit or sustained performance campaigns, every company should have some level commitment to their brand building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-364471c e-con-full e-flex e-con e-child\" data-id=\"364471c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c104db3 e-con-full e-flex e-con e-child\" data-id=\"c104db3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:40,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-a72049f e-con-full e-flex e-con e-child\" data-id=\"a72049f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:250,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23cc198 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"23cc198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.2601\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.2601 30.5154)\" fill=\"#58DF80\"><\/circle><path d=\"M61.6682 15.2719C73.1255 15.6743 82.0875 25.2889 81.6851 36.7462C81.2826 48.2035 71.668 57.1655 60.2107 56.7631C57.4571 56.6663 54.8486 56.0352 52.4787 54.9765C58.9791 50.1376 63.5547 42.7402 64.5848 34.0578C65.3889 27.2802 63.9092 20.7577 60.7539 15.2608C61.0573 15.2583 61.3621 15.2611 61.6682 15.2719Z\" fill=\"#226335\"><\/path><path d=\"M5.20257 52.703L9.40758 39.87L18.4187 49.9281L5.20257 52.703Z\" fill=\"#58DF80\"><\/path><path d=\"M79.4304 56.536L69.5124 54.1753L76.5159 46.7664L79.4304 56.536Z\" fill=\"#226335\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9852 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4872 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5795 35.9454L29.8063 34.0338C30.2021 30.6972 32.344 29.5767 35.1192 29.06C36.6202 28.8856 38.2043 27.417 38.3939 25.8182C38.6619 23.5591 36.8499 21.899 34.7992 21.6558C32.7486 21.4125 30.7516 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4538 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.0069 39.7355 32.8585 40.9868C32.7101 42.238 31.5949 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa66eb0 elementor-widget elementor-widget-heading\" data-id=\"fa66eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are there times when a brand should prioritize their spend on one over the other?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-909600b e-con-full e-flex e-con e-child\" data-id=\"909600b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5714f17 elementor-widget elementor-widget-text-editor\" data-id=\"5714f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes. Spend weight should shift with market conditions, lifecycle stage, or seasonal opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59eb401 elementor-widget elementor-widget-text-editor\" data-id=\"59eb401\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A couple of examples:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2837b74 elementor-widget elementor-widget-text-editor\" data-id=\"2837b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>During launch or expansion, brand weight should be higher to drive awareness and memory.<\/li><li>During competitive bidding seasons or peak shopping cycles, heavier performance focus makes sense to capture in-market demand.<\/li><li>During economic slowdowns, doubling down on brand can protect pricing power and long-term loyalty even if performance temporarily softens.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4232331 elementor-widget elementor-widget-text-editor\" data-id=\"4232331\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leap\u2019s approach is to continuously rebalance based on diminishing return curves\u2014once performance efficiency flattens, brand investment becomes the lever to expand audience potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c883df9 e-con-full e-flex e-con e-child\" data-id=\"c883df9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-61c23dc e-con-full e-flex e-con e-child\" data-id=\"61c23dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:40,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-100428e e-con-full e-flex e-con e-child\" data-id=\"100428e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:250,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d6d9a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"77d6d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.2601\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.2601 30.5154)\" fill=\"#58DF80\"><\/circle><path d=\"M61.6682 15.2719C73.1255 15.6743 82.0875 25.2889 81.6851 36.7462C81.2826 48.2035 71.668 57.1655 60.2107 56.7631C57.4571 56.6663 54.8486 56.0352 52.4787 54.9765C58.9791 50.1376 63.5547 42.7402 64.5848 34.0578C65.3889 27.2802 63.9092 20.7577 60.7539 15.2608C61.0573 15.2583 61.3621 15.2611 61.6682 15.2719Z\" fill=\"#226335\"><\/path><path d=\"M5.20257 52.703L9.40758 39.87L18.4187 49.9281L5.20257 52.703Z\" fill=\"#58DF80\"><\/path><path d=\"M79.4304 56.536L69.5124 54.1753L76.5159 46.7664L79.4304 56.536Z\" fill=\"#226335\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9852 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4872 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5795 35.9454L29.8063 34.0338C30.2021 30.6972 32.344 29.5767 35.1192 29.06C36.6202 28.8856 38.2043 27.417 38.3939 25.8182C38.6619 23.5591 36.8499 21.899 34.7992 21.6558C32.7486 21.4125 30.7516 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4538 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.0069 39.7355 32.8585 40.9868C32.7101 42.238 31.5949 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a6e04 elementor-widget elementor-widget-heading\" data-id=\"46a6e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you need an agency that specializes in one or the other?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7388ddb e-con-full e-flex e-con e-child\" data-id=\"7388ddb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d364e elementor-widget elementor-widget-text-editor\" data-id=\"b3d364e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No, what you need is an agency that understands how the two integrate.<\/p><p>A pure-performance shop can win on short-term metrics but miss emotional and creative resonance.<\/p><p>A pure-brand agency can win on emotion but miss conversions and leveraging that emotion connection into purchase.<\/p><p>Leap\u2019s structure (Human(x), (matter), (amp), and (spark) intentionally combines both\u2014data science, creative, media, and production under one roof\u2014to close that gap.<\/p><p>We often step in after a brand has tried siloed partners and has realized efficiency without meaning doesn\u2019t scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6204704 e-con-full e-flex e-con e-child\" data-id=\"6204704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c5e4b34 e-con-full e-flex e-con e-child\" data-id=\"c5e4b34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:40,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-92e27d5 e-con-full e-flex e-con e-child\" data-id=\"92e27d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:250,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5325974 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5325974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.2601\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.2601 30.5154)\" fill=\"#58DF80\"><\/circle><path d=\"M61.6682 15.2719C73.1255 15.6743 82.0875 25.2889 81.6851 36.7462C81.2826 48.2035 71.668 57.1655 60.2107 56.7631C57.4571 56.6663 54.8486 56.0352 52.4787 54.9765C58.9791 50.1376 63.5547 42.7402 64.5848 34.0578C65.3889 27.2802 63.9092 20.7577 60.7539 15.2608C61.0573 15.2583 61.3621 15.2611 61.6682 15.2719Z\" fill=\"#226335\"><\/path><path d=\"M5.20257 52.703L9.40758 39.87L18.4187 49.9281L5.20257 52.703Z\" fill=\"#58DF80\"><\/path><path d=\"M79.4304 56.536L69.5124 54.1753L76.5159 46.7664L79.4304 56.536Z\" fill=\"#226335\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9852 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4872 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5795 35.9454L29.8063 34.0338C30.2021 30.6972 32.344 29.5767 35.1192 29.06C36.6202 28.8856 38.2043 27.417 38.3939 25.8182C38.6619 23.5591 36.8499 21.899 34.7992 21.6558C32.7486 21.4125 30.7516 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4538 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.0069 39.7355 32.8585 40.9868C32.7101 42.238 31.5949 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201416c elementor-widget elementor-widget-heading\" data-id=\"201416c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Leap think about performance vs brand?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e430ec5 e-con-full e-flex e-con e-child\" data-id=\"e430ec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea7b03 elementor-widget elementor-widget-text-editor\" data-id=\"5ea7b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:88}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They both have a time and a place. They should be working together in unison to drive business outcomes. They are a continuous feedback loop, if you will.\u00a0<\/p><p>Brand marketing builds desire and trust &#8211; loyalty.<br \/>Performance marketing captures and quantifies it and converts.<\/p><p>Analyzing the data from performance informs brand message refinement to maintain relevance. But then leaning back into the brand strength improves media efficiency and conversion over time. We have seen time and time again that well designed and positive creative and brand messaging outperforms within any media placement against a purely performance or transactional placement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb93c6c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cb93c6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b806f elementor-widget elementor-widget-image\" data-id=\"b7b806f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/leapGroupLogo_darkMode-1.svg\" class=\"attachment-full size-full wp-image-12674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f83af elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63f83af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here's Leap Group\u2019s breakdown of how we see Brand Vs Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0cc186 e-con-full cards elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"a0cc186\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f557eb8 e-con-full card e-flex e-con e-child\" data-id=\"f557eb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f298423 e-con-full front e-flex e-con e-child\" data-id=\"f298423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6661d elementor-widget elementor-widget-text-editor\" data-id=\"ef6661d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdaafd elementor-widget elementor-widget-text-editor\" data-id=\"ecdaafd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Core Focus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3167cb6 elementor-widget elementor-widget-button\" data-id=\"3167cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hover Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a242ad e-con-full back e-flex e-con e-child\" data-id=\"9a242ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bc71ce7 e-con-full e-flex e-con e-child\" data-id=\"bc71ce7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836eab3 elementor-widget elementor-widget-text-editor\" data-id=\"836eab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7599e3 elementor-widget elementor-widget-text-editor\" data-id=\"a7599e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI, revenue, leads,<\/p><p>measurable conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd3148 e-con-full e-flex e-con e-child\" data-id=\"5fd3148\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec1bc6 elementor-widget elementor-widget-text-editor\" data-id=\"7ec1bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0da5ef elementor-widget elementor-widget-text-editor\" data-id=\"a0da5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Awareness, storytelling, long-<\/p><p>term perception of the brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ee82e e-con-full card e-flex e-con e-child\" data-id=\"66ee82e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ab2c005 e-con-full front e-flex e-con e-child\" data-id=\"ab2c005\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ab39a elementor-widget elementor-widget-text-editor\" data-id=\"54ab39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5a81c elementor-widget elementor-widget-text-editor\" data-id=\"8b5a81c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metrics Focus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0236b elementor-widget elementor-widget-button\" data-id=\"eb0236b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hover Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb8da5c e-con-full back e-flex e-con e-child\" data-id=\"eb8da5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ec78849 e-con-full e-flex e-con e-child\" data-id=\"ec78849\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88c417 elementor-widget elementor-widget-text-editor\" data-id=\"a88c417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6f150 elementor-widget elementor-widget-text-editor\" data-id=\"3a6f150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPA, ROAS, LTV, CTR,<\/p><p>Conversions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-549cb35 e-con-full e-flex e-con e-child\" data-id=\"549cb35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d58a50 elementor-widget elementor-widget-text-editor\" data-id=\"9d58a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a89b1 elementor-widget elementor-widget-text-editor\" data-id=\"b8a89b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reach, impressions, brand lift,<\/p><p>sentiment, SOV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b66eb4 e-con-full card e-flex e-con e-child\" data-id=\"7b66eb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81aa3e7 e-con-full front e-flex e-con e-child\" data-id=\"81aa3e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d409905 elementor-widget elementor-widget-text-editor\" data-id=\"d409905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb636b elementor-widget elementor-widget-text-editor\" data-id=\"8fb636b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Approach to<\/p><p>Creative<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8003deb elementor-widget elementor-widget-button\" data-id=\"8003deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hover Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef5e8c e-con-full back e-flex e-con e-child\" data-id=\"8ef5e8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-763c312 e-con-full e-flex e-con e-child\" data-id=\"763c312\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9817d15 elementor-widget elementor-widget-text-editor\" data-id=\"9817d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1bcd8 elementor-widget elementor-widget-text-editor\" data-id=\"6f1bcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data-driven, test variations,<\/p><p>kill losers and scale winners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d743f8 e-con-full e-flex e-con e-child\" data-id=\"1d743f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3e792 elementor-widget elementor-widget-text-editor\" data-id=\"3f3e792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4289bac elementor-widget elementor-widget-text-editor\" data-id=\"4289bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Big ideas and campaigns; highly<\/p><p>polished creative, emotional storytelling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f213d3 e-con-full card e-flex e-con e-child\" data-id=\"5f213d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a2e826f e-con-full front e-flex e-con e-child\" data-id=\"a2e826f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0a7a1 elementor-widget elementor-widget-text-editor\" data-id=\"6d0a7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44dd1ec elementor-widget elementor-widget-text-editor\" data-id=\"44dd1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Speed &amp;<\/p><p>Iteration\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830c0f8 elementor-widget elementor-widget-button\" data-id=\"830c0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hover Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70f71f8 e-con-full back e-flex e-con e-child\" data-id=\"70f71f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6c480ef e-con-full e-flex e-con e-child\" data-id=\"6c480ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9a242 elementor-widget elementor-widget-text-editor\" data-id=\"0a9a242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae71041 elementor-widget elementor-widget-text-editor\" data-id=\"ae71041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agile, constant testing,<\/p><p>optimization in real-time<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-936423d e-con-full e-flex e-con e-child\" data-id=\"936423d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f11a8 elementor-widget elementor-widget-text-editor\" data-id=\"b8f11a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3385d0 elementor-widget elementor-widget-text-editor\" data-id=\"b3385d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaign-based, planned<\/p><p>months in advance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f84799f e-con-full cards elementor-hidden-desktop e-flex elementor-invisible e-con e-child\" data-id=\"f84799f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6725e9b e-con-full card e-flex e-con e-child\" data-id=\"6725e9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-dc0ea54 e-con-full front e-flex e-con e-child\" data-id=\"dc0ea54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f95209 elementor-widget elementor-widget-text-editor\" data-id=\"1f95209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25daa7b elementor-widget elementor-widget-text-editor\" data-id=\"25daa7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Core Focus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfbf677 e-con-full e-flex e-con e-child\" data-id=\"bfbf677\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c60820a e-con-full e-flex e-con e-child\" data-id=\"c60820a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca1baf elementor-widget elementor-widget-text-editor\" data-id=\"7ca1baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6c49a elementor-widget elementor-widget-text-editor\" data-id=\"ea6c49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI, revenue, leads,<\/p><p>measurable conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6146ae e-con-full e-flex e-con e-child\" data-id=\"e6146ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d67652 elementor-widget elementor-widget-text-editor\" data-id=\"2d67652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224315b elementor-widget elementor-widget-text-editor\" data-id=\"224315b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Awareness, storytelling, long-<\/p><p>term perception of the brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d2720b e-con-full card e-flex e-con e-child\" data-id=\"5d2720b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-05d1946 e-con-full front e-flex e-con e-child\" data-id=\"05d1946\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35d31c elementor-widget elementor-widget-text-editor\" data-id=\"d35d31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185c44a elementor-widget elementor-widget-text-editor\" data-id=\"185c44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metrics Focus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86304f7 e-con-full e-flex e-con e-child\" data-id=\"86304f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a7a0e5b e-con-full e-flex e-con e-child\" data-id=\"a7a0e5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d8087 elementor-widget elementor-widget-text-editor\" data-id=\"73d8087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9e456 elementor-widget elementor-widget-text-editor\" data-id=\"fa9e456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPA, ROAS, LTV, CTR,<\/p><p>Conversions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a325b3b e-con-full e-flex e-con e-child\" data-id=\"a325b3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fbef7 elementor-widget elementor-widget-text-editor\" data-id=\"64fbef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a92da elementor-widget elementor-widget-text-editor\" data-id=\"d1a92da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reach, impressions, brand lift,<\/p><p>sentiment, SOV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0458e54 e-con-full card e-flex e-con e-child\" data-id=\"0458e54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c2ac6ed e-con-full front e-flex e-con e-child\" data-id=\"c2ac6ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45d24 elementor-widget elementor-widget-text-editor\" data-id=\"1d45d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c988269 elementor-widget elementor-widget-text-editor\" data-id=\"c988269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Approach to<\/p><p>Creative<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f7d6f e-con-full e-flex e-con e-child\" data-id=\"29f7d6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-37d0a7d e-con-full e-flex e-con e-child\" data-id=\"37d0a7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f351a9 elementor-widget elementor-widget-text-editor\" data-id=\"4f351a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f7c94 elementor-widget elementor-widget-text-editor\" data-id=\"b5f7c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data-driven, test variations,<\/p><p>kill losers and scale winners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4194ee e-con-full e-flex e-con e-child\" data-id=\"e4194ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f893aed elementor-widget elementor-widget-text-editor\" data-id=\"f893aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63d465 elementor-widget elementor-widget-text-editor\" data-id=\"b63d465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Big ideas and campaigns; highly<\/p><p>polished creative, emotional storytelling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec7ed2 e-con-full card e-flex e-con e-child\" data-id=\"3ec7ed2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d370326 e-con-full front e-flex e-con e-child\" data-id=\"d370326\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f72c4b2 elementor-widget elementor-widget-text-editor\" data-id=\"f72c4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ba3aa elementor-widget elementor-widget-text-editor\" data-id=\"f1ba3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Speed &amp;<\/p><p>Iteration\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4859999 e-con-full e-flex e-con e-child\" data-id=\"4859999\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1ef5ef9 e-con-full e-flex e-con e-child\" data-id=\"1ef5ef9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdcc6e elementor-widget elementor-widget-text-editor\" data-id=\"4bdcc6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623bd49 elementor-widget elementor-widget-text-editor\" data-id=\"623bd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agile, constant testing,<\/p><p>optimization in real-time<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490e4da e-con-full e-flex e-con e-child\" data-id=\"490e4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88281 elementor-widget elementor-widget-text-editor\" data-id=\"ee88281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand =<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9507a3d elementor-widget elementor-widget-text-editor\" data-id=\"9507a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaign-based, planned<\/p><p>months in advance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac683c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8ac683c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Performance Marketing team at Leap doesn\u2019t just run ads or do organic activities for clients. We tie every dollar spent to measurable outcomes like leads, sales, or lifetime value. We are then constantly optimizing to maximize results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0722559 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0722559\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0445f elementor-widget elementor-widget-image\" data-id=\"1b0445f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/logos_group_svg_logo_leap-group-green-on-white-1-1.svg\" class=\"attachment-full size-full wp-image-12675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620ad87 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"620ad87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">This is how it all comes together at Leap Group:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccaafa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ccaafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bridges Brand and Media:<\/strong> Everyone becomes accountable to outcomes, not just craft.<\/p><p><strong>Activates Strategy in All Work:<\/strong> From production to CRM, every group designs for performance.<\/p><p><strong>Normalizes Collaboration:<\/strong> \u201cPerformance\u201d becomes the common language between creative, media, and tech teams.<\/p><p><strong>Empowers Leadership Conversations:<\/strong> Clients want business results. This gives your team a framework to translate creative output into revenue impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f82d2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"84f82d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d6cdd elementor-widget elementor-widget-text-editor\" data-id=\"42d6cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How we\u2019ve put it into practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d522e5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d522e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the years we\u2019ve been able to create incredible outcomes for our clients with our balanced approach to performance and brand. Here are a few of our favorite examples:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7aba7 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3f7aba7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2810914 elementor-widget elementor-widget-html\" data-id=\"2810914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b0c8b3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4b0c8b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94be867 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"94be867\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2112\" height=\"540\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1.png\" class=\"attachment-full size-full wp-image-12677\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1.png 2112w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1-300x77.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1-1024x262.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1-768x196.png 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1-1536x393.png 1536w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-36-1-2048x524.png 2048w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9de6cf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c9de6cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e93da49 e-con-full e-flex e-con e-child\" data-id=\"e93da49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d753ff3 elementor-widget elementor-widget-image\" data-id=\"d753ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1414\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2.jpg\" class=\"attachment-full size-full wp-image-12670\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2.jpg 1686w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2-300x252.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2-1024x859.jpg 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2-768x644.jpg 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-10-1-2-1536x1288.jpg 1536w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9963716 e-con-full e-flex e-con e-child\" data-id=\"9963716\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67c280 elementor-widget elementor-widget-heading\" data-id=\"c67c280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how we did it for Lunazul:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d60957 elementor-widget elementor-widget-text-editor\" data-id=\"6d60957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lunazul<sup>\u00ae<\/sup> Tequila is a handcrafted, estate-grown 100% Blue Weber agave spirit steeped in multi-generational tradition named \u201cTequila of the Year\u201d at the International Wine &amp; Spirit Competition.<\/p><p>When Lunazul came to Leap Group, they had a smooth-drinking tequila that was languishing on the bottom shelves of liquor stores. Previous marketing efforts had focused on functional attributes, but that wasn\u2019t going to cut through the noise of a crowded market with ever-increasing knowledge of quality in a tequila.<\/p><p>We began with a campaign that integrated brand and performance marketing. Inspired by the wolf embossed on every bottle of Lunazul Tequila, we created a provocative brand mantra that was also a stirring call to action. We let the wolf become a metaphor for their own hunger for life and sense of adventure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6fe2f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e6fe2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cFEED THE WOLF\u201d Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6de5e07 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6de5e07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa09675 e-con-full e-flex e-con e-child\" data-id=\"fa09675\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f385073 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f385073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Lift<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6cdc3 elementor-widget elementor-widget-counter\" data-id=\"dd6cdc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ff287 e-con-full e-flex e-con e-child\" data-id=\"22ff287\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7370d03 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7370d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Lift<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e42b7d elementor-widget elementor-widget-counter\" data-id=\"3e42b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"140\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52fba6e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"52fba6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61a608 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d61a608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a7dc0 e-con-full e-flex e-con e-child\" data-id=\"66a7dc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422126e elementor-widget elementor-widget-text-editor\" data-id=\"422126e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plot Twist<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dec79 elementor-widget elementor-widget-text-editor\" data-id=\"92dec79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Which turned out to be a problem<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a980114 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a980114\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e5a3d0 e-con-full e-flex e-con e-child\" data-id=\"9e5a3d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cef2bd elementor-widget elementor-widget-text-editor\" data-id=\"4cef2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It was so successful the Lunazul estate couldn\u2019t keep up with the demand and had to look elsewhere to source other agave for their tequila. So, in the meantime we focused purely on brand marketing to keep Lunazul top of mind. We developed the Lunazul heritage campaign and told microstudies of their legacy and exceptional ingredients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69564f8 e-con-full e-flex e-con e-child\" data-id=\"69564f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e36fb elementor-widget elementor-widget-text-editor\" data-id=\"35e36fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And when Lunazul hit the shelves in full force again we moved back to performance marketing, working with Travel Channel and Discovery Channel host and influencer Josh Gates, <strong>generating more than 366 million impressions, nearly 20,000 social engagements and more than 76,000 visits to the custom landing page<\/strong> and saw consumer consideration increase <strong>from 11.8% to 16.5%, 7.8X<\/strong> better than Meta\u2019s own CPG benchmarks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f449d16 e-flex e-con-boxed e-con e-parent\" data-id=\"f449d16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b427a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4b427a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2112\" height=\"540\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2.png\" class=\"attachment-full size-full wp-image-12679\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2.png 2112w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2-300x77.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2-1024x262.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2-768x196.png 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2-1536x393.png 1536w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-2-2048x524.png 2048w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ead2a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"51ead2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-94f589d e-con-full e-flex e-con e-child\" data-id=\"94f589d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602bf3a elementor-widget elementor-widget-image\" data-id=\"602bf3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"1272\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-11-1.png\" class=\"attachment-full size-full wp-image-12671\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-11-1.png 902w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-11-1-213x300.png 213w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-11-1-726x1024.png 726w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-11-1-768x1083.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7840352 e-con-full e-flex e-con e-child\" data-id=\"7840352\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e800b3 elementor-widget elementor-widget-heading\" data-id=\"8e800b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how we did it for AKC:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a3023 elementor-widget elementor-widget-text-editor\" data-id=\"e0a3023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more than 140 years, the non-profit American Kennel Club (AKC) has been the authority on all things dog-related, from maintaining the largest purebred dog registry in the world to promoting responsible dog ownership and advancing canine health. But as younger generations of pet parents continue to grow, AKC saw an opportunity to modernize its brand and engage Millennial and Gen Z dog owners, many of whom weren\u2019t fully aware of the services and resources the organization provides.<\/p><p>As their Agency of Record, we developed national brand campaign that would not only raise brand awareness but also connect emotionally with today\u2019s dog owners. The result was \u201cEverything We Do, We Do for Dogs,\u201d a message that serves as both a mission statement and a rallying cry for anyone who shares their life with a dog.<\/p><p>The campaign launched with the :60 spot, debuting during the AKC National Championship Dog Show on ABC and streaming platforms on New Year\u2019s Day 2025. From there we created a holistic media strategy to lead audiences from awareness to consideration to conversion across<br \/>multiple verticals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23bf03d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23bf03d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4dc1de1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4dc1de1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:350}\">\n\t\t<div class=\"elementor-element elementor-element-964106e e-con-full e-flex e-con e-child\" data-id=\"964106e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f88008 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8f88008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Meta Awareness Goal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d3dba elementor-widget elementor-widget-counter\" data-id=\"e3d3dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Target Goal<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"258\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e480645 e-con-full e-flex e-con e-child\" data-id=\"e480645\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc2cf1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7bc2cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Awareness Goal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e64b7 elementor-widget elementor-widget-counter\" data-id=\"d7e64b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Target Goal<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"606\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64a3c84 e-con-full e-flex e-con e-child\" data-id=\"64a3c84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7f1ce elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3e7f1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Microsoft Conversion Goal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5647f elementor-widget elementor-widget-counter\" data-id=\"dd5647f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Campaign Goal<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"119\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae737a5 e-con-full e-flex e-con e-child\" data-id=\"ae737a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d21b3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b5d21b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Conversion Goal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488c082 elementor-widget elementor-widget-counter\" data-id=\"488c082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Campaign Goal<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"106\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce2552 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2ce2552\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b9579 elementor-widget elementor-widget-text-editor\" data-id=\"f6b9579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing Performance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce740d8 elementor-widget elementor-widget-text-editor\" data-id=\"ce740d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Year over year results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c69b77d e-con-full e-flex e-con e-child\" data-id=\"c69b77d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3333987 e-con-full e-flex e-con e-child\" data-id=\"3333987\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f9bb2ad e-con-full e-flex e-con e-child\" data-id=\"f9bb2ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0062559 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0062559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ac9da elementor-widget elementor-widget-counter\" data-id=\"31ac9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"512\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4ff4a e-con-full e-flex e-con e-child\" data-id=\"7d4ff4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3081984 elementor-widget elementor-widget-text-editor\" data-id=\"3081984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cost Per Visit Decreased<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4300c7 elementor-widget elementor-widget-text-editor\" data-id=\"f4300c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now Just $0.63<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7c7af8 e-con-full e-flex e-con e-child\" data-id=\"f7c7af8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-970560d e-con-full e-flex e-con e-child\" data-id=\"970560d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c100ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c100ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1a3a7 elementor-widget elementor-widget-counter\" data-id=\"bb1a3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"19\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f60a9b3 e-con-full e-flex e-con e-child\" data-id=\"f60a9b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a05758 elementor-widget elementor-widget-text-editor\" data-id=\"7a05758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revenue Increased<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b795f elementor-widget elementor-widget-text-editor\" data-id=\"81b795f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From Paid Campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b0cd34 e-con-full e-flex e-con e-child\" data-id=\"4b0cd34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bf6a05c e-con-full e-flex e-con e-child\" data-id=\"bf6a05c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f0b86 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c0f0b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><circle cx=\"14.5\" cy=\"14.5\" r=\"12.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><circle cx=\"14.5\" cy=\"14.5\" r=\"7.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><circle cx=\"14.5\" cy=\"14.5\" r=\"2.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092e37f elementor-widget elementor-widget-counter\" data-id=\"092e37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">X<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-924b8b8 e-con-full e-flex e-con e-child\" data-id=\"924b8b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3400b2f elementor-widget elementor-widget-text-editor\" data-id=\"3400b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return on<br \/>Ad Spend<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015682c elementor-widget elementor-widget-text-editor\" data-id=\"015682c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overall ROAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f18565 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9f18565\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd0892 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4cd0892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Which is great news for dogs everywhere!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1621ea elementor-widget elementor-widget-image\" data-id=\"c1621ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"588\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/DOGS-2-1.png\" class=\"attachment-full size-full wp-image-12666\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/DOGS-2-1.png 831w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/DOGS-2-1-300x212.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/DOGS-2-1-768x543.png 768w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4056ada e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"4056ada\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4788d08 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4788d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2112\" height=\"540\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1.png\" class=\"attachment-full size-full wp-image-12681\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1.png 2112w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1-300x77.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1-1024x262.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1-768x196.png 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1-1536x393.png 1536w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Group-25-1-2048x524.png 2048w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95155ee e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"95155ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-978c191 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"978c191\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"654\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Macbook-Air-confluenthealth.com-1-1.png\" class=\"attachment-full size-full wp-image-12682\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Macbook-Air-confluenthealth.com-1-1.png 1137w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Macbook-Air-confluenthealth.com-1-1-300x173.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Macbook-Air-confluenthealth.com-1-1-1024x589.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Macbook-Air-confluenthealth.com-1-1-768x442.png 768w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-971ae8d e-con-full e-flex e-con e-child\" data-id=\"971ae8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1f0a3b e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"e1f0a3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-990034d e-con-full e-flex e-con e-child\" data-id=\"990034d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a29934 elementor-widget elementor-widget-heading\" data-id=\"5a29934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how we did it for Confluent Health:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdc7237 e-con-full e-flex e-con e-child\" data-id=\"fdc7237\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0b2d5 elementor-widget elementor-widget-text-editor\" data-id=\"0e0b2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confluent Health operates a nationwide network of physical therapy clinics under 40+ regionally branded partners. Leap Group was engaged to modernize and unify digital performance across paid media, website infrastructure, and creative storytelling\u2014while maintaining the localized autonomy essential to each franchise\u2019s success.<\/p><p>Each partner brand needed a digital experience tailored to its local market\u2014without sacrificing consistency or performance.<\/p><p>So to create overall brand affinity and recognition, while also getting customers in the door for each location, we created a multi-channel approach built to balance efficiency with scalability across 40+ unique regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdcb06b e-con-full e-flex e-con e-child\" data-id=\"cdcb06b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-8414578 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"8414578\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-86df0e5 e-con-full e-flex e-con e-child\" data-id=\"86df0e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546e5d2 elementor-widget elementor-widget-text-editor\" data-id=\"546e5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website Rebuild &amp; UX Transformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0c5b5e e-con-full e-flex e-con e-child\" data-id=\"e0c5b5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b63970 elementor-widget elementor-widget-text-editor\" data-id=\"0b63970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leap Group redesigned Confluent Health\u2019s partner websites with a focus on modularity and mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d2475e e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"1d2475e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f054474 e-con-full e-flex e-con e-child\" data-id=\"f054474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b35c2 elementor-widget elementor-widget-text-editor\" data-id=\"62b35c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patient Acquisition: <br \/>Paid Media Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34e1f27 e-con-full e-flex e-con e-child\" data-id=\"34e1f27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a74639 elementor-widget elementor-widget-text-editor\" data-id=\"9a74639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We restructured paid media accounts around a localized, scalable framework. Each region and clinic were treated as a standalone asset within a portfolio model\u2014allowing for customized strategy at the location level, while sharing learning across the system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e00e99 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9e00e99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ecd93c e-con-full e-flex e-con e-child\" data-id=\"5ecd93c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9497e7d elementor-widget elementor-widget-text-editor\" data-id=\"9497e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Building: <br \/>YouTube &amp; Meta Video<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37372a0 e-con-full e-flex e-con e-child\" data-id=\"37372a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b95ed7 elementor-widget elementor-widget-text-editor\" data-id=\"5b95ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To complement lower-funnel performance media, we launched video campaigns across Meta and YouTube for partners including Foothills, Motion, ProActive, and TexPTS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7eb689 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"e7eb689\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42fdceb e-con-full e-flex e-con e-child\" data-id=\"42fdceb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73313ee elementor-widget elementor-widget-text-editor\" data-id=\"73313ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Landing Page <br \/>+ UX Audit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aa8063 e-con-full e-flex e-con e-child\" data-id=\"0aa8063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b79c9 elementor-widget elementor-widget-text-editor\" data-id=\"e8b79c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To improve funnel efficiency, we conducted an in-depth audit of conversion pathways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318aa33 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"318aa33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Summary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe2dc79 e-flex e-con-boxed e-con e-child\" data-id=\"fe2dc79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e149f6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1e149f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bae9fe5 e-con-full e-flex e-con e-child\" data-id=\"bae9fe5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d676d5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8d676d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><circle cx=\"14.5\" cy=\"14.5\" r=\"12.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><circle cx=\"14.5\" cy=\"14.5\" r=\"7.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><circle cx=\"14.5\" cy=\"14.5\" r=\"2.5\" stroke=\"#4798FF\" stroke-width=\"2\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d6561 elementor-widget elementor-widget-counter\" data-id=\"c1d6561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Total Conversions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"51062\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146d684 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"146d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+126%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3061d3b e-con-full e-flex e-con e-child\" data-id=\"3061d3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6f2dc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bd6f2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7430e62 elementor-widget elementor-widget-counter\" data-id=\"7430e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Total Impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">Million<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb90a7 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6fb90a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+126%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a9a25 e-con-full e-flex e-con e-child\" data-id=\"b1a9a25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7ec15 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec7ec15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc1974 elementor-widget elementor-widget-counter\" data-id=\"6bc1974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Total Clicks <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"336823\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833bf9e elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"833bf9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+126%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0876262 e-con-full e-flex e-con e-child\" data-id=\"0876262\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-516ca06 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"516ca06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a4972 elementor-widget elementor-widget-counter\" data-id=\"30a4972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Conversion Rate<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"15.42\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2200c elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5c2200c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+126%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-596f7fd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"596f7fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f1dcd55 e-con-full e-flex e-con e-child\" data-id=\"f1dcd55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e14d0 elementor-widget elementor-widget-text-editor\" data-id=\"33e14d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exceptional Growth Across All Metrics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cd0f0 elementor-widget elementor-widget-text-editor\" data-id=\"c0cd0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All key performance indicators show strong year-over-year improvement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2ffde elementor-widget elementor-widget-counter\" data-id=\"9f2ffde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Avg Growth<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"126\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-514c6b8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"514c6b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c46e51 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9c46e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"405\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1.png\" class=\"attachment-full size-full wp-image-12683\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1.png 1584w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1-300x77.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1-1024x262.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1-768x196.png 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Frame-12-1-1-1536x393.png 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef65ac e-flex e-con-boxed e-con e-child\" data-id=\"2ef65ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7e05c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec7e05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1230\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1.png\" class=\"attachment-full size-full wp-image-12663\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1.png 1950w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1-300x189.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1-1024x646.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1-768x484.png 768w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-34-1-1536x969.png 1536w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a490e3a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"a490e3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2792459 e-con-full e-flex e-con e-child\" data-id=\"2792459\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ab402 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"b0ab402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how we did it for KUBOTA:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d179d56 e-con-full e-flex e-con e-child\" data-id=\"d179d56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ef9c4 elementor-widget elementor-widget-text-editor\" data-id=\"54ef9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kubota is a global leader in engineering and manufacturing, delivering innovative agricultural, construction, and industrial solutions that power progress and sustainability in more than 120 countries worldwide.<\/p><p>And what they needed was a major overhaul (along with some new construction) for their website. It had become an unorganized dumping ground of product information and was not categorized well. It needed to not only entice and emotionally connect with consumers, but also deliver information and drive sales.<\/p><p>Based on our findings from our PhD-led, in-house research team, we developed personas and journey maps to speak emotionally and tactically to six different audiences: Residential, Commercial, Hobbyists, Experienced Farmers, UTV Recreational, and Construction Workers. Then we removed any barriers to conversion and ensured all the content would satisfy the<br \/>specific needs of each different persona segments.<\/p><p>When we\u2019d finished, we had created an award-winning website that attracted educated potential customers as it motivated them to move down the sales funnel and complete their Kubota purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771759e e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"771759e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d206e06 elementor-widget elementor-widget-image\" data-id=\"d206e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"759\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/209shots_so-1-1.png\" class=\"attachment-full size-full wp-image-12684\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/209shots_so-1-1.png 1011w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/209shots_so-1-1-300x225.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/209shots_so-1-1-768x577.png 768w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b5949 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35b5949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The site led to a <span>3X increase<\/span> in dealer visits in the first year alone.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b6639 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2b6639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We also created a full suite of B2B and B2C materials, as well as trade show support and a digital campaign that promoted the new website with a full digital campaign, encompassing email, social, PR and YouTube channels, generating impressive results:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df69b5c elementor-widget elementor-widget-html\" data-id=\"df69b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"arrowCont\">\n    <div class=\"arrow1\"><\/div>\n    <div class=\"arrow2\"><\/div>\n    <div class=\"arrow3\"><\/div>\n    <div class=\"arrow4\"><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bae713 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9bae713\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6944586 e-con-full e-flex e-con e-child\" data-id=\"6944586\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0083041 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0083041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acdae1d elementor-widget elementor-widget-counter\" data-id=\"acdae1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In Unique Visitors<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"258\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">% Increase<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76b13d9 e-con-full e-flex e-con e-child\" data-id=\"76b13d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a598ac2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a598ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd07fdb elementor-widget elementor-widget-counter\" data-id=\"cd07fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In Dealer Locator Use<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"33\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">% Increase<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d547205 e-con-full e-flex e-con e-child\" data-id=\"d547205\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aede4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b4aede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8.75C10 8.05964 10.5596 7.5 11.25 7.5L21.25 7.5C21.9404 7.5 22.5 8.05964 22.5 8.75V18.75C22.5 19.4404 21.9404 20 21.25 20C20.5596 20 20 19.4404 20 18.75V11.7678L9.63388 22.1339C9.14573 22.622 8.35427 22.622 7.86612 22.1339C7.37796 21.6457 7.37796 20.8543 7.86612 20.3661L18.2322 10L11.25 10C10.5596 10 10 9.44036 10 8.75Z\" fill=\"\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c3a3d elementor-widget elementor-widget-counter\" data-id=\"d4c3a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In Total Visits<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"32\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">% Increase<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231d9c0 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"231d9c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bde04 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"74bde04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"587\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracks-1.png\" class=\"attachment-full size-full wp-image-12685\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracks-1.png 1319w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracks-1-300x134.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracks-1-1024x456.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracks-1-768x342.png 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7984e animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"da7984e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"587\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracksR-1.png\" class=\"attachment-full size-full wp-image-12686\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracksR-1.png 1319w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracksR-1-300x134.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracksR-1-1024x456.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/tiretracksR-1-768x342.png 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d1e486 e-flex e-con-boxed e-con e-parent\" data-id=\"2d1e486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97c3a10 elementor-widget elementor-widget-image\" data-id=\"97c3a10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/leapGroupLogo_darkMode-1.svg\" class=\"attachment-full size-full wp-image-12674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c589df elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c589df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>The Leap Group Takeaway: <\/span><br>\nThe future belongs to brands that refuse to choose.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dc9b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13dc9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance marketing might win the moment, but brand marketing wins the market. When creativity and data work in harmony, brands stop chasing clicks and start building lasting connections. <strong>Leap Group\u2019s mission is to make brands relevant by integrating creativity, technology, media, data, and strategy into experiences people actually want to be part of<\/strong>. And we do it through Logic + Magic. Logic is data, research, and analysis. Magic is emotion, intuition, and creativity. Relevance lives where the two collide, where every impression tells a story, and every story drives performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand and Performance Marketing: Where Story Meets Strategy A paid social campaign on Instagram and Google Ads promoting a limited-time offer. Every click, conversion, and cost-per-acquisition is tracked. The goal is immediate sales and measurable ROI. That\u2019s performance marketing. A storytelling video campaign that\u2019s full of emotion. It isn\u2019t pushing a specific product; it\u2019s creating [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"issue":[],"collection":[],"class_list":["post-12658","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/12658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=12658"}],"version-history":[{"count":14,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/12658\/revisions"}],"predecessor-version":[{"id":13266,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/12658\/revisions\/13266"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=12658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=12658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=12658"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=12658"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=12658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}