{"id":13043,"date":"2026-02-11T19:39:00","date_gmt":"2026-02-11T19:39:00","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?p=13043"},"modified":"2026-02-12T18:03:25","modified_gmt":"2026-02-12T18:03:25","slug":"see-what-analytics-cant-why-heatmaps-are-a-marketers-secret-advantage","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/see-what-analytics-cant-why-heatmaps-are-a-marketers-secret-advantage\/","title":{"rendered":"See What Analytics Can&#8217;t: Why Heatmaps are a Marketer&#8217;s Secret Advantage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13043\" class=\"elementor elementor-13043\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3907d e-con-full e-flex e-con e-parent\" data-id=\"ce3907d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89cbc29 elementor-widget elementor-widget-template\" data-id=\"89cbc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13038\" class=\"elementor elementor-13038\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c7c715 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"59c7c715\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ab55b97 squishLarge e-flex e-con-boxed e-con e-child\" data-id=\"4ab55b97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373d8a3b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"373d8a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"787\" height=\"779\" viewBox=\"0 0 787 779\" fill=\"none\"><path d=\"M376.356 92.7449C177.49 -47.6538 147.201 220.765 147.235 247.315C96.3382 570.029 378.719 633.732 550.424 636.222C629.081 631.151 767.156 560.85 637.043 458.519C474.403 330.606 575.221 233.144 376.356 92.7449Z\" fill=\"#72D775\"><\/path><path d=\"M371.266 200.966C246.756 113.051 227.848 281.046 227.875 297.663C196.077 499.637 372.851 539.566 480.333 541.16C529.569 538.003 615.985 494.03 534.519 429.956C432.687 349.862 495.777 288.882 371.266 200.966Z\" fill=\"#EFE73E\"><\/path><path d=\"M360.445 243.867C287.625 192.436 276.631 290.616 276.652 300.329C258.136 418.363 361.492 441.767 424.327 442.739C453.108 440.913 503.612 415.245 455.964 377.765C396.404 330.914 433.265 295.298 360.445 243.867Z\" fill=\"#FE8520\"><\/path><ellipse cx=\"32.051\" cy=\"32.2326\" rx=\"32.051\" ry=\"32.2326\" transform=\"matrix(0.759258 0.65079 -0.627437 0.778668 334.289 260.898)\" fill=\"#F60D27\"><\/ellipse><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3a31bc squishSmall e-flex e-con-boxed e-con e-child\" data-id=\"6c3a31bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b216d31 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b216d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"441\" height=\"365\" viewBox=\"0 0 441 365\" fill=\"none\"><path d=\"M151.193 233.902C127.786 322.423 318.576 336.15 327.786 332.86C446.273 311.236 338.655 166.265 317.655 104.493C297.552 45.3594 74.7353 23.65 55.7867 82.8597C32.1009 156.872 174.599 145.381 151.193 233.902Z\" fill=\"#72D775\"><\/path><path d=\"M194.023 228.244C186.231 285.043 281.426 278.522 286.896 275.773C358.84 253.281 305.301 171.886 287.551 135.104C269.209 97.0962 169.35 74.5303 162.093 112.773C153.021 160.577 201.816 171.446 194.023 228.244Z\" fill=\"#EFE73E\"><\/path><path d=\"M240.847 246.603C267.807 281.09 287.266 237.727 288.667 233.271C314.567 181.934 269.097 155.72 239.528 145.861C225.654 142.387 198.047 146.588 215.132 170.909C236.488 201.31 213.886 212.116 240.847 246.603Z\" fill=\"#FF7300\"><\/path><circle cx=\"260.713\" cy=\"226.287\" r=\"12.0219\" transform=\"rotate(-69.8527 260.713 226.287)\" fill=\"#F60D27\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d8feb squishSmall e-flex e-con-boxed e-con e-child\" data-id=\"59d8feb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e57283b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5e57283b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"379\" height=\"253\" viewBox=\"0 0 379 253\" fill=\"none\"><path d=\"M236.923 54.4903C228.999 -36.7293 44.8172 14.9049 37.263 21.1175C-66.9203 81.5546 83.4008 181.564 124.062 232.588C162.987 281.432 380.008 226.474 377.806 164.345C375.054 86.6838 244.847 145.71 236.923 54.4903Z\" fill=\"#72D775\"><\/path><path d=\"M198.532 74.3055C186.648 18.2204 99.2731 56.5651 95.0558 61.0023C34.9653 106.51 112.886 164.989 142.034 193.597C172.154 223.157 273.759 210.606 267.649 172.163C260.011 124.11 210.417 130.391 198.532 74.3055Z\" fill=\"#EFE73E\"><\/path><path d=\"M148.259 72.8722C111.22 49.5411 107.58 96.93 107.77 101.597C100.767 158.67 152.424 167.953 183.585 167.226C197.816 165.801 222.374 152.507 198.068 135.401C167.686 114.019 185.299 96.2034 148.259 72.8722Z\" fill=\"#FF7300\"><\/path><circle cx=\"136.438\" cy=\"98.7117\" r=\"12.0219\" transform=\"rotate(90.3715 136.438 98.7117)\" fill=\"#F60D27\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56f0c977 squishLarge e-con-full e-flex e-con e-child\" data-id=\"56f0c977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccd642 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9ccd642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"787\" height=\"779\" viewBox=\"0 0 787 779\" fill=\"none\"><path d=\"M376.356 92.7449C177.49 -47.6538 147.201 220.765 147.235 247.315C96.3382 570.029 378.719 633.732 550.424 636.222C629.081 631.151 767.156 560.85 637.043 458.519C474.403 330.606 575.221 233.144 376.356 92.7449Z\" fill=\"#72D775\"><\/path><path d=\"M371.266 200.966C246.756 113.051 227.848 281.046 227.875 297.663C196.077 499.637 372.851 539.566 480.333 541.16C529.569 538.003 615.985 494.03 534.519 429.956C432.687 349.862 495.777 288.882 371.266 200.966Z\" fill=\"#EFE73E\"><\/path><path d=\"M360.445 243.867C287.625 192.436 276.631 290.616 276.652 300.329C258.136 418.363 361.492 441.767 424.327 442.739C453.108 440.913 503.612 415.245 455.964 377.765C396.404 330.914 433.265 295.298 360.445 243.867Z\" fill=\"#FE8520\"><\/path><ellipse cx=\"32.051\" cy=\"32.2326\" rx=\"32.051\" ry=\"32.2326\" transform=\"matrix(0.759258 0.65079 -0.627437 0.778668 334.289 260.898)\" fill=\"#F60D27\"><\/ellipse><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b28deb7 squishSmall e-con-full e-flex e-con e-child\" data-id=\"6b28deb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27dd672f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"27dd672f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"441\" height=\"365\" viewBox=\"0 0 441 365\" fill=\"none\"><path d=\"M151.193 233.902C127.786 322.423 318.576 336.15 327.786 332.86C446.273 311.236 338.655 166.265 317.655 104.493C297.552 45.3594 74.7353 23.65 55.7867 82.8597C32.1009 156.872 174.599 145.381 151.193 233.902Z\" fill=\"#72D775\"><\/path><path d=\"M194.023 228.244C186.231 285.043 281.426 278.522 286.896 275.773C358.84 253.281 305.301 171.886 287.551 135.104C269.209 97.0962 169.35 74.5303 162.093 112.773C153.021 160.577 201.816 171.446 194.023 228.244Z\" fill=\"#EFE73E\"><\/path><path d=\"M240.847 246.603C267.807 281.09 287.266 237.727 288.667 233.271C314.567 181.934 269.097 155.72 239.528 145.861C225.654 142.387 198.047 146.588 215.132 170.909C236.488 201.31 213.886 212.116 240.847 246.603Z\" fill=\"#FF7300\"><\/path><circle cx=\"260.713\" cy=\"226.287\" r=\"12.0219\" transform=\"rotate(-69.8527 260.713 226.287)\" fill=\"#F60D27\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759c56a2 squishSmall e-con-full e-flex e-con e-child\" data-id=\"759c56a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5bbd6b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6d5bbd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"275\" viewBox=\"0 0 256 275\" fill=\"none\"><path d=\"M108.491 88.8551C60.2089 61.2998 22.3636 171.096 22.8558 177.014C17.0411 249.909 118.903 209.404 158.425 206.729C196.259 204.167 243.788 76.8266 212.008 56.4636C172.282 31.0098 156.773 116.41 108.491 88.8551Z\" fill=\"#72D775\"><\/path><path d=\"M105.122 114.869C73.0143 101.428 61.9756 158.299 62.7342 161.937C64.6972 207.66 120.813 188.957 145.165 184.286C170.329 179.46 199.162 124.394 177.857 114.165C151.226 101.378 137.23 128.309 105.122 114.869Z\" fill=\"#EFE73E\"><\/path><path d=\"M87.0395 139.474C62.5955 149.907 84.9986 168.095 87.3942 169.612C113.471 192.824 135.95 170.24 146.352 154.431C150.557 146.833 152.403 129.979 135.466 136.206C114.294 143.989 111.484 129.04 87.0395 139.474Z\" fill=\"#FF7300\"><\/path><circle cx=\"95.857\" cy=\"154.303\" r=\"7.29901\" transform=\"rotate(35.0504 95.857 154.303)\" fill=\"#F60D27\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cf6a12b e-con-full e-flex e-con e-child\" data-id=\"6cf6a12b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-429ef9c6 e-con-full e-flex e-con e-child\" data-id=\"429ef9c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c25d45 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"43c25d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/leapGroupLogo_darkMode-1.svg\" class=\"attachment-full size-full wp-image-12674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7596e22c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7596e22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See What Analytics Can't: \n<span>Why Heatmaps are a Marketer's Secret Advantage<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44281ff7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"44281ff7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7be29964 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"7be29964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 168 168\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M20.833,43.055c0,5.75 -4.667,10.417 -10.416,10.417c-5.749,0 -10.417,-4.667 -10.417,-10.417l-0,-16.319c-0,-7.091 2.817,-13.891 7.831,-18.905c5.014,-5.014 11.814,-7.831 18.905,-7.831l16.319,0c5.75,-0 10.417,4.668 10.417,10.417c0,5.749 -4.667,10.416 -10.417,10.416l-16.319,0c-1.565,0 -3.067,0.622 -4.174,1.729c-1.107,1.107 -1.729,2.609 -1.729,4.174l0,16.319Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M124.653,20.833c-5.749,0 -10.417,-4.667 -10.417,-10.416c0,-5.749 4.668,-10.417 10.417,-10.417l16.319,-0c7.092,-0 13.892,2.817 18.906,7.831c5.014,5.014 7.831,11.814 7.831,18.905l-0,16.319c-0,5.75 -4.668,10.417 -10.417,10.417c-5.749,0 -10.417,-4.667 -10.417,-10.417l0,-16.319c0,-1.565 -0.622,-3.067 -1.729,-4.174c-1.107,-1.107 -2.608,-1.729 -4.174,-1.729l-16.319,0Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M146.875,124.653c0,-5.749 4.668,-10.417 10.417,-10.417c5.749,0 10.417,4.668 10.417,10.417l-0,16.319c-0,7.091 -2.817,13.891 -7.831,18.905c-5.014,5.015 -11.814,7.831 -18.906,7.831l-16.319,0c-5.749,0 -10.417,-4.667 -10.417,-10.416c0,-5.749 4.668,-10.417 10.417,-10.417l16.319,0c1.566,0 3.067,-0.622 4.174,-1.729c1.107,-1.107 1.729,-2.608 1.729,-4.174l0,-16.319Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M43.055,146.875c5.75,-0 10.417,4.668 10.417,10.417c0,5.749 -4.667,10.416 -10.417,10.416l-16.319,0c-7.091,0 -13.891,-2.816 -18.905,-7.831c-5.014,-5.014 -7.831,-11.814 -7.831,-18.905l0,-16.319c-0,-5.749 4.668,-10.417 10.417,-10.417c5.749,0 10.416,4.668 10.416,10.417l0,16.319c0,1.566 0.622,3.067 1.729,4.174c1.107,1.107 2.609,1.729 4.174,1.729l16.319,-0Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efa05f7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1efa05f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-140d4409 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"140d4409\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b49d14 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"13b49d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 134 134\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M99.123,84.391l31.159,31.16c4.066,4.065 4.066,10.666 0,14.731c-4.065,4.066 -10.666,4.066 -14.731,0l-31.159,-31.159c-8.633,5.816 -19.033,9.21 -30.225,9.21c-29.916,0 -54.167,-24.251 -54.167,-54.166c-0,-29.916 24.251,-54.167 54.167,-54.167c29.915,-0 54.166,24.251 54.166,54.167c0,11.192 -3.394,21.591 -9.21,30.224Zm-11.623,-30.224c0,-18.41 -14.924,-33.334 -33.333,-33.334c-18.41,0 -33.334,14.924 -33.334,33.334c0,18.409 14.924,33.333 33.334,33.333c18.409,0 33.333,-14.924 33.333,-33.333Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69622100 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"69622100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490745a8 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"490745a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab7e98 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3ab7e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 199 199\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M20.833,50c0,5.749 -4.667,10.417 -10.416,10.417c-5.749,-0 -10.417,-4.668 -10.417,-10.417l-0,-19.792c-0,-8.012 3.183,-15.695 8.848,-21.36c5.665,-5.665 13.348,-8.848 21.36,-8.848l19.792,0c5.749,-0 10.417,4.668 10.417,10.417c-0,5.749 -4.668,10.416 -10.417,10.416l-19.792,0c-2.486,0 -4.871,0.988 -6.629,2.746c-1.758,1.758 -2.746,4.143 -2.746,6.629l0,19.792Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M148.958,20.833c-5.749,0 -10.416,-4.667 -10.416,-10.416c-0,-5.749 4.667,-10.417 10.416,-10.417l19.792,-0c8.012,-0 15.696,3.183 21.361,8.848c5.665,5.665 8.847,13.348 8.847,21.36l0,19.792c0,5.749 -4.667,10.417 -10.416,10.417c-5.749,-0 -10.417,-4.668 -10.417,-10.417l0,-19.792c0,-2.486 -0.988,-4.871 -2.746,-6.629c-1.758,-1.758 -4.143,-2.746 -6.629,-2.746l-19.792,0Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M178.125,148.958c0,-5.749 4.668,-10.416 10.417,-10.416c5.749,-0 10.416,4.667 10.416,10.416l0,19.792c0,8.012 -3.182,15.696 -8.847,21.361c-5.665,5.665 -13.349,8.847 -21.361,8.847l-19.792,0c-5.749,0 -10.416,-4.667 -10.416,-10.416c-0,-5.749 4.667,-10.417 10.416,-10.417l19.792,0c2.486,0 4.871,-0.988 6.629,-2.746c1.758,-1.758 2.746,-4.143 2.746,-6.629l0,-19.792Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M50,178.125c5.749,0 10.417,4.668 10.417,10.417c-0,5.749 -4.668,10.416 -10.417,10.416l-19.792,0c-8.012,0 -15.695,-3.182 -21.36,-8.847c-5.665,-5.665 -8.848,-13.349 -8.848,-21.361l0,-19.792c-0,-5.749 4.668,-10.416 10.417,-10.416c5.749,-0 10.416,4.667 10.416,10.416l0,19.792c0,2.486 0.988,4.871 2.746,6.629c1.758,1.758 4.143,2.746 6.629,2.746l19.792,0Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M99.479,119.792l-4.082,-0.413l-3.828,-1.188l-3.454,-1.875l-2.999,-2.474l-2.474,-2.999l-1.875,-3.454l-1.188,-3.827l-0.412,-4.083l0.412,-4.082l1.188,-3.828l1.875,-3.454l2.474,-2.999l2.999,-2.474l3.454,-1.875l3.828,-1.188l4.082,-0.412l4.083,0.412l3.827,1.188l3.454,1.875l2.999,2.474l2.474,2.999l1.875,3.454l1.188,3.828l0.413,4.082l-0.413,4.083l-1.188,3.827l-1.875,3.454l-2.474,2.999l-2.999,2.474l-3.454,1.875l-3.827,1.188l-4.083,0.413Zm0,-20.834c-0.287,0 -0.521,0.234 -0.521,0.521c0,0.288 0.234,0.521 0.521,0.521c0.288,0 0.521,-0.233 0.521,-0.521c0,-0.287 -0.233,-0.521 -0.521,-0.521Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M177.84,106.681c-6.353,15.568 -17.2,28.891 -31.156,38.269c-13.957,9.378 -30.39,14.387 -47.205,14.387c-16.814,-0 -33.248,-5.009 -47.204,-14.387c-13.957,-9.378 -24.803,-22.701 -31.157,-38.269c-0.067,-0.165 -0.13,-0.332 -0.189,-0.5l-0.853,-3.315l-0.284,-3.387l0.284,-3.387l0.853,-3.314c0.059,-0.169 0.122,-0.335 0.189,-0.5c6.354,-15.568 17.2,-28.891 31.157,-38.269c13.956,-9.379 30.39,-14.387 47.204,-14.387c16.815,-0 33.248,5.008 47.205,14.387c13.956,9.378 24.803,22.701 31.156,38.269c0.067,0.164 0.13,0.33 0.189,0.498l0.853,3.315l0.285,3.388l-0.285,3.388l-0.853,3.315c-0.059,0.168 -0.122,0.334 -0.189,0.499Zm-137.155,-7.202c4.825,11.448 12.889,21.244 23.209,28.179c10.521,7.07 22.91,10.845 35.585,10.845c12.676,0 25.064,-3.775 35.585,-10.845c10.32,-6.935 18.385,-16.731 23.209,-28.179c-4.824,-11.448 -12.888,-21.244 -23.209,-28.178c-10.521,-7.07 -22.909,-10.846 -35.585,-10.846c-12.675,-0 -25.064,3.776 -35.585,10.846c-10.32,6.934 -18.384,16.73 -23.209,28.178Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42318eb9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"42318eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a807847 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1a807847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbfee5d elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3fbfee5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 165 206\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M92.535,153.82c-0,5.749 -4.668,10.416 -10.417,10.416c-5.749,0 -10.417,-4.667 -10.417,-10.416l0,-143.403c0,-5.749 4.668,-10.417 10.417,-10.417c5.749,0 10.417,4.668 10.417,10.417l-0,143.403Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M13.294,99.727c-4.065,-4.065 -4.065,-10.666 -0,-14.731c4.065,-4.066 10.666,-4.066 14.731,-0l54.093,54.092l54.093,-54.092c4.065,-4.066 10.666,-4.066 14.731,-0c4.065,4.065 4.065,10.666 -0,14.731l-61.458,61.458c-4.068,4.068 -10.664,4.068 -14.732,0l-61.458,-61.458Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M153.82,184.375c5.749,-0 10.416,4.668 10.416,10.417c0,5.749 -4.667,10.416 -10.416,10.416l-143.403,0c-5.749,0 -10.417,-4.667 -10.417,-10.416c0,-5.749 4.668,-10.417 10.417,-10.417l143.403,0Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e14f574 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e14f574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509bd1e4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"509bd1e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5895d68c elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5895d68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 242 242\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M1.285,23.442l-1.285,-4.844l0.195,-5.007l1.66,-4.729l2.977,-4.03l4.03,-2.977l4.729,-1.66l5.007,-0.195c-0,0 4.843,1.286 4.622,1.194l207.804,84.42l0.011,0.004l4.506,2.721l3.451,3.975l2.063,4.844l0.472,5.244l-1.163,5.134l-2.686,4.528l-3.947,3.483l-4.828,2.1l-0.015,0.004l-79.537,20.52l-0.01,0.003c-2.691,0.692 -5.148,2.092 -7.115,4.055c-1.967,1.963 -3.372,4.417 -4.07,7.106l-20.505,79.551l-0.004,0.017l-2.1,4.828l-3.483,3.947l-4.528,2.686l-5.134,1.163l-5.244,-0.472l-4.844,-2.063l-3.975,-3.451l-2.721,-4.506l-0.004,-0.011l-84.329,-207.582Zm13.957,-3.004l-0.084,-0.036c0.028,0.012 0.056,0.024 0.084,0.036Zm5.196,-5.196c-0.012,-0.028 -0.024,-0.056 -0.036,-0.084l0.036,0.084Zm3.558,8.754l76.448,188.18l17.541,-68.053l0.004,-0.015c1.632,-6.293 4.919,-12.034 9.521,-16.625c4.601,-4.592 10.35,-7.868 16.636,-9.484l68.035,-17.553l-188.185,-76.45Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39afa012 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"39afa012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f60259b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2f60259b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad56007 elementor-widget elementor-widget-text-editor\" data-id=\"1ad56007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditional analytics tell you what\u2019s happening. You can check the clicks, the bounce rates, the conversion numbers neatly stacked in dashboards and graphs. But heatmaps reveal where it\u2019s happening, splashing behavior across a page in vibrant colors that show exactly where attention gravitates, hesitates, or disappears. In other words, dashboards give you data; heatmaps give you context. And for marketers, that difference is everything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b498ae1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b498ae1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8dec28 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d8dec28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Heatmaps generally come in three core formats.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499e0a3 e-con-full e-flex e-con e-child\" data-id=\"499e0a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4c05e72 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4c05e72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t<div class=\"elementor-element elementor-element-74bfe05 e-con-full e-flex e-con e-child\" data-id=\"74bfe05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/leap.staging.ribbitt.com\\\/leap-group\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/1.-HeatMaps.mp4&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6267be8 e-con-full e-flex e-con e-child\" data-id=\"6267be8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-814142d e-con-full e-flex e-con e-child\" data-id=\"814142d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1b4f0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9e1b4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M0 10C0 4.47715 4.47715 0 10 0H30C35.5228 0 40 4.47715 40 10V30C40 35.5228 35.5228 40 30 40H10C4.47715 40 0 35.5228 0 30V10Z\" fill=\"#313131\"><\/path><path d=\"M11 15V13C11 12.4696 11.2107 11.9609 11.5858 11.5858C11.9609 11.2107 12.4696 11 13 11H15\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M25 11H27C27.5304 11 28.0391 11.2107 28.4142 11.5858C28.7893 11.9609 29 12.4696 29 13V15\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M29 25V27C29 27.5304 28.7893 28.0391 28.4142 28.4142C28.0391 28.7893 27.5304 29 27 29H25\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15 29H13C12.4696 29 11.9609 28.7893 11.5858 28.4142C11.2107 28.0391 11 27.5304 11 27V25\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M20 21C20.5523 21 21 20.5523 21 20C21 19.4477 20.5523 19 20 19C19.4477 19 19 19.4477 19 20C19 20.5523 19.4477 21 20 21Z\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M26.944 20.33C27.0187 20.1164 27.0187 19.8837 26.944 19.67C26.381 18.2905 25.4198 17.1098 24.1831 16.2788C22.9463 15.4477 21.4901 15.0039 20 15.0039C18.51 15.0039 17.0537 15.4477 15.817 16.2788C14.5802 17.1098 13.619 18.2905 13.056 19.67C12.9813 19.8837 12.9813 20.1164 13.056 20.33C13.619 21.7096 14.5802 22.8902 15.817 23.7213C17.0537 24.5523 18.51 24.9962 20 24.9962C21.4901 24.9962 22.9463 24.5523 24.1831 23.7213C25.4198 22.8902 26.381 21.7096 26.944 20.33Z\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00fd5a elementor-widget elementor-widget-text-editor\" data-id=\"d00fd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Heat Maps<br \/><strong>(Click &amp; Attention Heatmaps)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909056c elementor-widget elementor-widget-text-editor\" data-id=\"909056c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These visualize where users click, hover, or focus their attention using warm-to-cool color gradients. The hotter the color, the more engagement that spot receives. They help you see which elements attract interest, and which parts of the page are getting ignored.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2184aef e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2184aef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-d79a1a8 e-con-full e-flex e-con e-child\" data-id=\"d79a1a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/leap.staging.ribbitt.com\\\/leap-group\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2.-ScrollMaps.mp4&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c827d e-con-full e-flex e-con e-child\" data-id=\"79c827d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-30a64ad e-con-full e-flex e-con e-child\" data-id=\"30a64ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb250a1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cb250a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M0 10C0 4.47715 4.47715 0 10 0H30C35.5228 0 40 4.47715 40 10V30C40 35.5228 35.5228 40 30 40H10C4.47715 40 0 35.5228 0 30V10Z\" fill=\"#313131\"><\/path><path d=\"M16 26L20 30L24 26\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M20 10V30\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4eaa69 elementor-widget elementor-widget-text-editor\" data-id=\"c4eaa69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. Scroll Maps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99a29 elementor-widget elementor-widget-text-editor\" data-id=\"2f99a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scroll maps show how far users travel down a page. They&#8217;re especially useful for understanding where attention drops off, if key content sits too low on the page, and how much of your messaging is actually being seen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2ce62d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a2ce62d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:450}\">\n\t\t<div class=\"elementor-element elementor-element-9ffe9c9 e-con-full e-flex e-con e-child\" data-id=\"9ffe9c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/leap.staging.ribbitt.com\\\/leap-group\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/3.-Click-Map.mp4&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8bcc4 e-con-full e-flex e-con e-child\" data-id=\"1c8bcc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-cb3afc5 e-con-full e-flex e-con e-child\" data-id=\"cb3afc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883b863 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"883b863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M0 10C0 4.47715 4.47715 0 10 0H30C35.5228 0 40 4.47715 40 10V30C40 35.5228 35.5228 40 30 40H10C4.47715 40 0 35.5228 0 30V10Z\" fill=\"#313131\"><\/path><path d=\"M12.0369 12.688C11.9974 12.5969 11.9863 12.4961 12.0048 12.3986C12.0234 12.3011 12.0709 12.2114 12.1411 12.1412C12.2113 12.071 12.3009 12.0235 12.3985 12.005C12.496 11.9864 12.5968 11.9976 12.6879 12.037L28.6879 18.537C28.7852 18.5767 28.8675 18.6459 28.9232 18.735C28.9789 18.8241 29.0051 18.9284 28.9981 19.0333C28.9912 19.1381 28.9514 19.238 28.8844 19.319C28.8174 19.3999 28.7266 19.4576 28.6249 19.484L22.5009 21.064C22.1549 21.153 21.839 21.333 21.5861 21.5853C21.3332 21.8377 21.1526 22.1532 21.0629 22.499L19.4839 28.625C19.4575 28.7267 19.3997 28.8175 19.3188 28.8845C19.2379 28.9515 19.138 28.9913 19.0331 28.9983C18.9283 29.0052 18.824 28.979 18.7349 28.9233C18.6458 28.8676 18.5765 28.7853 18.5369 28.688L12.0369 12.688Z\" stroke=\"#01AD4B\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19070b3 elementor-widget elementor-widget-text-editor\" data-id=\"19070b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Confetti \/ Click Maps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e954e elementor-widget elementor-widget-text-editor\" data-id=\"06e954e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confetti maps pinpoint every individual click across the page, revealing patterns you&#8217;d never notice from aggregated analytics alone. They highlight micro-behaviors like clicks on non-interactive elements or areas where users expect something to happen, but nothing does.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba3666 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ba3666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together, these heatmap types give marketers a contextual view of user intent and friction. User intent becomes clearer when you can literally see what people gravitate toward, what they hesitate on, and what they ignore. Friction reveals itself in unexpected clicks, abandoned sections, or navigation paths that don\u2019t match the designs intentions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a0ade e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"37a0ade\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-280b54b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"280b54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This kind of visibility is powerful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fe631 e-con-full e-flex e-con e-child\" data-id=\"70fe631\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ea9c40c e-con-full e-flex e-con e-child\" data-id=\"ea9c40c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee348ac elementor-widget elementor-widget-text-editor\" data-id=\"ee348ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c524246 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c524246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Improving UX by removing friction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-750235b e-con-full e-flex e-con e-child\" data-id=\"750235b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f03b6d7 text elementor-widget elementor-widget-counter\" data-id=\"f03b6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2264003 e-con-full e-flex e-con e-child\" data-id=\"2264003\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6afd7 elementor-widget elementor-widget-text-editor\" data-id=\"fc6afd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RESULT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e401361 elementor-widget elementor-widget-text-editor\" data-id=\"e401361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Potential increase in conversion rates<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f98159b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f98159b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67318cb elementor-widget elementor-widget-text-editor\" data-id=\"67318cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cWe don\u2019t chase clicks \u2014 we chase clarity.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e856d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00e856d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leap Group takeaway:<\/strong> Using heatmaps helps you discover what\u2019s truly relevant to your consumer. Discovering hidden behavior patterns and challenging long-held assumptions turn real user insights into marketing decisions that drive measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc0971 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4cc0971\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45eed4a elementor-widget elementor-widget-heading\" data-id=\"45eed4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seeing is believing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091bc8e elementor-widget elementor-widget-text-editor\" data-id=\"091bc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest advantages heatmaps offer is their ability to visually simplify complex behavioral data. <br \/>Instead of digging through tables of numbers or interpreting graphs heatmaps reveal the hierarchy and flow of attention on a page. They show whether users follow the intended path or get sidetracked somewhere unexpected. This removes the guesswork and helps teams make smarter decisions faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e892c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"51e892c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d8190 elementor-widget elementor-widget-text-editor\" data-id=\"c8d8190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For example:<\/strong> If a pricing table lights up with activity but the call-to-action beneath it barely registers, we know momentum is breaking down at a critical moment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc17a31 elementor-widget elementor-widget-text-editor\" data-id=\"fc17a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heatmaps tell a different story than analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc36fa elementor-widget elementor-widget-text-editor\" data-id=\"5cc36fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analytics quantify what happened; heatmaps reveal how and where it happened.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c2e4b9 squishLarge e-con-full e-flex e-con e-child\" data-id=\"0c2e4b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f6d86 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"75f6d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"757\" height=\"959\" viewBox=\"0 0 757 959\" fill=\"none\"><path d=\"M557.049 165.61C441.377 -113.058 231.827 139.318 214.279 166.351C-52.8531 459.886 201.24 717.575 379.749 837.395C465.636 885.965 657.068 908.761 588.323 715.783C502.391 474.561 672.72 444.277 557.049 165.61Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><path d=\"M480.036 272.228C407.621 97.7417 276.521 255.729 265.544 272.653C98.4163 456.404 257.448 617.772 369.166 692.811C422.916 723.23 542.71 737.525 499.669 616.694C445.868 465.656 552.45 446.715 480.036 272.228Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><path d=\"M453.654 317.195C423.945 210.767 336.793 293.216 329.235 302.265C219.376 397.122 300.239 502.063 359.743 553.535C388.772 574.999 457.237 591.775 440.785 518.576C420.22 427.079 483.363 423.623 453.654 317.195Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><circle cx=\"379.535\" cy=\"367.784\" r=\"39.1149\" transform=\"rotate(72.7936 379.535 367.784)\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-299ee87 squishSmall e-con-full e-flex e-con e-child\" data-id=\"299ee87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf750e4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf750e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"897\" height=\"1065\" viewBox=\"0 0 897 1065\" fill=\"none\"><path d=\"M320.582 869.668C478.105 1127 645.944 845.163 659.083 815.733C877.418 484.294 586.408 269.166 391.464 178.505C299.08 143.855 106.429 151.047 204.294 331.016C326.625 555.978 163.06 612.331 320.582 869.668Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><path d=\"M380.114 752.388C478.733 913.521 583.722 737.099 591.94 718.677C728.522 511.213 546.371 376.484 424.36 319.694C366.54 297.986 245.979 302.458 307.253 415.144C383.844 556.002 281.494 591.256 380.114 752.388Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><path d=\"M399.196 703.872C445.064 804.399 518.363 709.422 524.425 699.31C618.23 588.551 522.058 497.433 455.286 455.82C423.278 439.122 353.039 433.176 380.653 502.933C415.17 590.13 353.329 603.344 399.196 703.872Z\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/path><circle cx=\"464.565\" cy=\"642.392\" r=\"39.1149\" transform=\"rotate(-116.135 464.565 642.392)\" stroke=\"#C4C4C4\" stroke-dasharray=\"10 10\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34890ba e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34890ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:450}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-068ca3b elementor-widget elementor-widget-text-editor\" data-id=\"068ca3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For example:<\/strong> Analytics might show that 300 users clicked a button. A heatmap shows if they clicked the button, the text above it, or even an unrelated image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d9bc2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e5d9bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pairing heatmaps with session recordings helps verify hypotheses. If users repeatedly click a non-clickable area, recordings reveal the intent behind it. Together, quantitative and visual insights create far more actionable understanding than either source alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d44953f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d44953f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae175aa elementor-widget elementor-widget-text-editor\" data-id=\"ae175aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Leap Group takeaway:<\/b> Heatmaps make it easy to see what to fix first, pairing visual behavior with business goals so you can spot friction, adjust hierarchy, and focus on the changes that move the needle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f399be1 e-con-full e-flex e-con e-parent\" data-id=\"f399be1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed44b9c elementor-widget elementor-widget-template\" data-id=\"ed44b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"12897\" class=\"elementor elementor-12897\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e25f7a e-flex e-con-boxed e-con e-parent\" data-id=\"3e25f7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-695a93d elementor-widget-tablet__width-initial elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"695a93d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reading and Interpreting Heatmaps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b327da8 e-con-full e-flex e-con e-child\" data-id=\"b327da8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-fe49263 e-con-full e-flex e-con e-child\" data-id=\"fe49263\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d0f1e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"52d0f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reading and Interpreting Heatmaps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d77c7af e-con-full bar-container elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d77c7af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0700d8f e-con-full e-flex e-con e-child\" data-id=\"0700d8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fff4fe e-con-full timeline-bar e-transform e-flex e-con e-child\" data-id=\"2fff4fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-4ae0c73 e-con-full progress-bar e-flex e-con e-child\" data-id=\"4ae0c73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23aa31f timeline-point elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"23aa31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\"><circle cx=\"30\" cy=\"30\" r=\"29\" fill=\"#1B1B1B\" stroke=\"#01AD4B\" stroke-width=\"2\"><\/circle><path d=\"M29.475 20.5H32.95V38H28.025V25.175L23.8 27.1L22.4 23.75L29.475 20.5Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f16155 e-con-full e-flex e-con e-child\" data-id=\"9f16155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5433194 e-con-full e-flex e-con e-child\" data-id=\"5433194\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d7539 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"44d7539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 168 168\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\"><path d=\"M20.833,43.055c0,5.75 -4.667,10.417 -10.416,10.417c-5.749,0 -10.417,-4.667 -10.417,-10.417l-0,-16.319c-0,-7.091 2.817,-13.891 7.831,-18.905c5.014,-5.014 11.814,-7.831 18.905,-7.831l16.319,0c5.75,-0 10.417,4.668 10.417,10.417c0,5.749 -4.667,10.416 -10.417,10.416l-16.319,0c-1.565,0 -3.067,0.622 -4.174,1.729c-1.107,1.107 -1.729,2.609 -1.729,4.174l0,16.319Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M124.653,20.833c-5.749,0 -10.417,-4.667 -10.417,-10.416c0,-5.749 4.668,-10.417 10.417,-10.417l16.319,-0c7.092,-0 13.892,2.817 18.906,7.831c5.014,5.014 7.831,11.814 7.831,18.905l-0,16.319c-0,5.75 -4.668,10.417 -10.417,10.417c-5.749,0 -10.417,-4.667 -10.417,-10.417l0,-16.319c0,-1.565 -0.622,-3.067 -1.729,-4.174c-1.107,-1.107 -2.608,-1.729 -4.174,-1.729l-16.319,0Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M146.875,124.653c0,-5.749 4.668,-10.417 10.417,-10.417c5.749,0 10.417,4.668 10.417,10.417l-0,16.319c-0,7.091 -2.817,13.891 -7.831,18.905c-5.014,5.015 -11.814,7.831 -18.906,7.831l-16.319,0c-5.749,0 -10.417,-4.667 -10.417,-10.416c0,-5.749 4.668,-10.417 10.417,-10.417l16.319,0c1.566,0 3.067,-0.622 4.174,-1.729c1.107,-1.107 1.729,-2.608 1.729,-4.174l0,-16.319Z\" style=\"fill:#01ad4b;\"><\/path><path d=\"M43.055,146.875c5.75,-0 10.417,4.668 10.417,10.417c0,5.749 -4.667,10.416 -10.417,10.416l-16.319,0c-7.091,0 -13.891,-2.816 -18.905,-7.831c-5.014,-5.014 -7.831,-11.814 -7.831,-18.905l0,-16.319c-0,-5.749 4.668,-10.417 10.417,-10.417c5.749,0 10.416,4.668 10.416,10.417l0,16.319c0,1.566 0.622,3.067 1.729,4.174c1.107,1.107 2.609,1.729 4.174,1.729l16.319,-0Z\" style=\"fill:#01ad4b;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737fbd0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"737fbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start Broad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0bead elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec0bead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Begin by scanning the full-page heat view to see which elements get the most use and which are ignored.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-412b5dc e-con-full e-flex e-con e-child\" data-id=\"412b5dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0844c39 elementor-widget elementor-widget-text-editor\" data-id=\"0844c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Goal:<\/strong> Check visual hierarchy vs. real behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b39515 elementor-widget elementor-widget-text-editor\" data-id=\"7b39515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your main hero or primary CTA shows up cold, that&#8217;s a clear sign of <strong>misalignment.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4239ba e-con-full e-flex e-con e-child\" data-id=\"a4239ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-07f8ebc e-con-full e-flex e-con e-child\" data-id=\"07f8ebc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5bc74d e-con-full bar-container elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f5bc74d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2fe3718 e-con-full e-flex e-con e-child\" data-id=\"2fe3718\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa46c5 e-con-full timeline-bar e-transform e-flex e-con e-child\" data-id=\"6fa46c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-9571079 e-con-full progress-bar e-flex e-con e-child\" data-id=\"9571079\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb86d0 timeline-point elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"acb86d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\"><circle cx=\"30\" cy=\"30\" r=\"29\" fill=\"#1B1B1B\" stroke=\"#0FA6A9\" stroke-width=\"2\"><\/circle><path d=\"M23.35 34L29.825 28.5C31.175 27.325 31.525 26.675 31.525 25.8C31.525 24.3 30.45 24.025 29.675 24.025C28.05 24.025 27.675 25.275 27.675 27.15H22.7C22.7 24 24.125 20.25 29.65 20.25C32.925 20.25 36.5 21.525 36.5 26.05C36.5 27.025 36.175 29.3 32.1 32.35L29.9 34H37.225V38H23.35V34Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c74398 e-con-full e-flex e-con e-child\" data-id=\"6c74398\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-76b9db4 e-con-full e-flex e-con e-child\" data-id=\"76b9db4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce34397 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ce34397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\"><path d=\"M13 18.4167V3.25\" stroke=\"#0FA6A9\" stroke-width=\"1.66667\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M6.5 11.9165L13 18.4165L19.5 11.9165\" stroke=\"#0FA6A9\" stroke-width=\"1.66667\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M20.5834 22.75H5.41675\" stroke=\"#0FA6A9\" stroke-width=\"1.66667\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19edf38 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19edf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Review Scroll Depth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e51bdd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e51bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Look at scroll maps to reveal how far users travel down the page. If content is buried where only 50% of users reach, it might as well not exist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfd61f e-con-full e-flex e-con e-child\" data-id=\"2bfd61f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a7023 elementor-widget elementor-widget-text-editor\" data-id=\"88a7023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Insight:<\/strong> Scroll depth measures exposure, not interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93698e4 elementor-widget elementor-widget-text-editor\" data-id=\"93698e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just because they saw it doesn&#8217;t mean they read or understood it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa52603 e-con-full e-flex e-con e-child\" data-id=\"aa52603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-b569e0c e-con-full e-flex e-con e-child\" data-id=\"b569e0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5633e1 e-con-full bar-container elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f5633e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f913007 e-con-full e-flex e-con e-child\" data-id=\"f913007\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a1fef1 e-con-full e-transform e-flex e-con e-child\" data-id=\"6a1fef1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-6b02bff e-con-full progress-bar e-flex e-con e-child\" data-id=\"6b02bff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d8d6e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"77d8d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\"><circle cx=\"30\" cy=\"30\" r=\"29\" fill=\"#1B1B1B\" stroke=\"#1CA0FF\" stroke-width=\"2\"><\/circle><path d=\"M27.775 30.875V27.55H29.675C30.75 27.55 31.275 26.9 31.275 25.775C31.275 24.575 30.675 24.025 29.55 24.025C28.475 24.025 27.925 24.55 27.925 26.425H22.95C22.95 23.075 25 20.25 29.575 20.25C33.15 20.25 36.025 21.975 36.025 25.175C36.025 26.95 35.2 28.275 33.875 29.05C35.725 29.675 37.05 30.95 37.05 33.1C37.05 36.3 34.075 38.225 30.075 38.225C25.075 38.225 22.7 35.175 22.7 32.25H27.675C27.675 33.575 28.475 34.45 29.925 34.45C31.325 34.45 32.075 33.6 32.075 32.425C32.075 31.35 31.325 30.875 30.325 30.875H27.775Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f22c57 e-con-full e-flex e-con e-child\" data-id=\"4f22c57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-df27fc2 e-con-full e-flex e-con e-child\" data-id=\"df27fc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2e45e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5a2e45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M0.88125 1.64723C0.834827 1.5401 0.821688 1.42148 0.843539 1.30678C0.865391 1.19208 0.921224 1.0866 1.00379 1.00403C1.08635 0.921468 1.19183 0.865635 1.30653 0.843783C1.42123 0.821932 1.53985 0.835071 1.64699 0.881494L20.467 8.52713C20.5815 8.57375 20.6783 8.65524 20.7438 8.76001C20.8093 8.86479 20.8402 8.98753 20.832 9.11083C20.8237 9.23412 20.7769 9.3517 20.6981 9.44688C20.6193 9.54206 20.5125 9.60999 20.3929 9.64104L13.1896 11.4995C12.7826 11.6042 12.411 11.8159 12.1136 12.1127C11.8161 12.4096 11.6036 12.7807 11.4981 13.1874L9.6408 20.3932C9.60975 20.5128 9.54181 20.6195 9.44664 20.6984C9.35146 20.7772 9.23388 20.824 9.11059 20.8322C8.98729 20.8404 8.86454 20.8096 8.75977 20.7441C8.65499 20.6785 8.57351 20.5817 8.52689 20.4673L0.88125 1.64723Z\" stroke=\"#1CA0FF\" stroke-width=\"1.66667\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffec170 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ffec170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zoom In<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03763a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d03763a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Begin by scanning the full-page heat view to see which elements get the most use and which are ignored.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604cd99 e-con-full e-flex e-con e-child\" data-id=\"604cd99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39132d2 elementor-widget elementor-widget-text-editor\" data-id=\"39132d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dead Clicks:<\/strong> Clicks on elements that aren&#8217;t actually clickable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9946157 elementor-widget elementor-widget-text-editor\" data-id=\"9946157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rage Clicks:<\/strong> Rapid clicks showing frustration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4e39a elementor-widget elementor-widget-text-editor\" data-id=\"3e4e39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Precise Placements:<\/strong> Are hit areas intuitive?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-127473b e-flex e-con-boxed e-con e-parent\" data-id=\"127473b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e2d73 elementor-widget elementor-widget-html\" data-id=\"10e2d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script crossorigin=\"anonymous\" src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.5\/gsap.min.js\"><\/script>\n<script crossorigin=\"anonymous\" src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.5\/ScrollTrigger.min.js\"><\/script>\n\n<style>\n\n \n<\/style>\n\n<script>\n\n    const progressBars = document.querySelectorAll('.progress-bar');\nconst timelineBars = document.querySelectorAll('.timeline-bar');\n\nprogressBars.forEach((progressBar, index) => {\n    const timelineBar = timelineBars[index];\n    if (timelineBar) {\n        gsap.to(progressBar, {\n            scrollTrigger: {\n                trigger: timelineBar,\n                scroller: 'body',\n                start: 'top 50%',\n                end: 'bottom 50%',\n                scrub: true,\n                markers: false\n            },\n            height: '100%',\n            ease: 'none'\n        });\n    }\n});\n\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5943755 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5943755\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b68d3de elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b68d3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When is enough data enough?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77620d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77620d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interpreting heatmaps isn\u2019t just about collecting data, it\u2019s about making sure the data is meaningful.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbc450 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bcbc450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure you have enough data to make an informed decision check for:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba1e84 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9ba1e84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ac030b e-con-full card e-flex e-con e-child\" data-id=\"3ac030b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d990ead elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d990ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sample size sufficiency<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b17900 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b17900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are there enough users to be statistically meaningful?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec50237 e-con-full card e-flex e-con e-child\" data-id=\"ec50237\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-012064e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"012064e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Behavioral consistency<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f665f83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f665f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are your patterns repeated across recordings?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d37b1da e-con-full card e-flex e-con e-child\" data-id=\"d37b1da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa45653 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa45653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segment coverage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cab4ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cab4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you seeing patterns across device type, source, and audience?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaa519d e-con-full card e-flex e-con e-child\" data-id=\"aaa519d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309f35b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"309f35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Context validation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4408288 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4408288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confirm your results aren\u2019t skewed by campaigns or timing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318a9d3 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"318a9d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1958506 elementor-widget elementor-widget-html\" data-id=\"1958506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b2262 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c4b2262\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c274 elementor-widget elementor-widget-text-editor\" data-id=\"1a2c274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThe picture isn\u2019t the point \u2014 the pattern is.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634ec41 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"634ec41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leap Group takeaway:<\/strong> Don\u2019t make calls on a single snapshot. Wait until the story holds true across users and time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5795267 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5795267\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d353791 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d353791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leap Group\u2019s Strategic Approach to Heatmaps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f80c2d2 e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"f80c2d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ed4e9ca e-con-full e-flex e-con e-child\" data-id=\"ed4e9ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bb6297b e-con-full e-flex e-con e-child\" data-id=\"bb6297b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d32771 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5d32771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M21.475 12.5H24.95V30H20.025V17.175L15.8 19.1L14.4 15.75L21.475 12.5Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1b525 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba1b525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Cadence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02699e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"02699e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Leap Group we use heatmaps proactively, not reactively. They\u2019re built into our reporting cycle. Every reporting client receives a full heatmap review on a quarterly cadence, ensuring we stay ahead of evolving user behaviors and emerging friction points.<\/p><p>For new site launches, we deploy recurring heatmap snapshots to closely track how users learn, adapt, and engage with fresh interfaces. This allows us to validate assumptions early, refine UX patterns, and confirm that key pathways are functioning as intended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caaffa6 e-con-full e-flex e-con e-child\" data-id=\"caaffa6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0a89335 e-con-full e-flex e-con e-child\" data-id=\"0a89335\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504389e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"504389e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M15.35 26L21.825 20.5C23.175 19.325 23.525 18.675 23.525 17.8C23.525 16.3 22.45 16.025 21.675 16.025C20.05 16.025 19.675 17.275 19.675 19.15H14.7C14.7 16 16.125 12.25 21.65 12.25C24.925 12.25 28.5 13.525 28.5 18.05C28.5 19.025 28.175 21.3 24.1 24.35L21.9 26H29.225V30H15.35V26Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d1889 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"58d1889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cf79c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68cf79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leap Group uses user-experience analytics tools with A\/B testing and session recording features to understand how users truly interact with a site. Using a full suite of behavioral data helps us clearly connect behavior with outcomes, ensuring our optimizations are driven by evidence, not assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-271396e e-con-full e-flex e-con e-child\" data-id=\"271396e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d4d74b8 e-con-full e-flex e-con e-child\" data-id=\"d4d74b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ad719 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f7ad719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M19.775 22.875V19.55H21.675C22.75 19.55 23.275 18.9 23.275 17.775C23.275 16.575 22.675 16.025 21.55 16.025C20.475 16.025 19.925 16.55 19.925 18.425H14.95C14.95 15.075 17 12.25 21.575 12.25C25.15 12.25 28.025 13.975 28.025 17.175C28.025 18.95 27.2 20.275 25.875 21.05C27.725 21.675 29.05 22.95 29.05 25.1C29.05 28.3 26.075 30.225 22.075 30.225C17.075 30.225 14.7 27.175 14.7 24.25H19.675C19.675 25.575 20.475 26.45 21.925 26.45C23.325 26.45 24.075 25.6 24.075 24.425C24.075 23.35 23.325 22.875 22.325 22.875H19.775Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f92718 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6f92718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What We Choose to Map\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7a579 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c7a579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What we heatmap depends on each client\u2019s goals, KPIs, traffic levels, and site maturity. Some clients benefit from full template coverage, while others need to focus on high-value areas like key landing pages or campaign-specific targets. This flexibility ensures we\u2019re mapping the pages that matter most to performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f37fd07 e-con-full e-flex e-con e-child\" data-id=\"f37fd07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c438536 e-con-full e-flex e-con e-child\" data-id=\"c438536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e19c23d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e19c23d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M23.325 12.5H28.225V22.275H30.475V25.625H28.225V30H23.3V25.625H14.625V22.625L23.325 12.5ZM19.125 22.275H23.3V17.35L19.125 22.275Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-916ad09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"916ad09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Prioritize Actions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c7eef elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"36c7eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We use an effort-vs.-impact matrix to determine which insights should be acted on first. We work together with clients to decide what\u2019s a quick fix versus a more strategic redesign.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea07631 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"ea07631\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-84e0a77 e-con-full card e-flex e-con e-child\" data-id=\"84e0a77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5567add e-con-full e-flex e-con e-child\" data-id=\"5567add\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0e5cd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4c0e5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M21.475 12.5H24.95V30H20.025V17.175L15.8 19.1L14.4 15.75L21.475 12.5Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a0718 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0a0718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Cadence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4d204 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d4d204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Leap Group we use heatmaps proactively, not reactively. They\u2019re built into our reporting cycle. Every reporting client receives a full heatmap review on a quarterly cadence, ensuring we stay ahead of evolving user behaviors and emerging friction points.<\/p>\n<p>For new site launches, we deploy recurring heatmap snapshots to closely track how users learn, adapt, and engage with fresh interfaces. This allows us to validate assumptions early, refine UX patterns, and confirm that key pathways are functioning as intended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13915a5 e-con-full card e-flex e-con e-child\" data-id=\"13915a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f7f4ed6 e-con-full e-flex e-con e-child\" data-id=\"f7f4ed6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c56a95 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4c56a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M15.35 26L21.825 20.5C23.175 19.325 23.525 18.675 23.525 17.8C23.525 16.3 22.45 16.025 21.675 16.025C20.05 16.025 19.675 17.275 19.675 19.15H14.7C14.7 16 16.125 12.25 21.65 12.25C24.925 12.25 28.5 13.525 28.5 18.05C28.5 19.025 28.175 21.3 24.1 24.35L21.9 26H29.225V30H15.35V26Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b4736 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28b4736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9228309 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9228309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leap Group uses user-experience analytics tools with A\/B testing and session recording features to understand how users truly interact with a site. Using a full suite of behavioral data helps us clearly connect behavior with outcomes, ensuring our optimizations are driven by evidence, not assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b58959 e-con-full card e-flex e-con e-child\" data-id=\"2b58959\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d62f783 e-con-full e-flex e-con e-child\" data-id=\"d62f783\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acd0720 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"acd0720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M19.775 22.875V19.55H21.675C22.75 19.55 23.275 18.9 23.275 17.775C23.275 16.575 22.675 16.025 21.55 16.025C20.475 16.025 19.925 16.55 19.925 18.425H14.95C14.95 15.075 17 12.25 21.575 12.25C25.15 12.25 28.025 13.975 28.025 17.175C28.025 18.95 27.2 20.275 25.875 21.05C27.725 21.675 29.05 22.95 29.05 25.1C29.05 28.3 26.075 30.225 22.075 30.225C17.075 30.225 14.7 27.175 14.7 24.25H19.675C19.675 25.575 20.475 26.45 21.925 26.45C23.325 26.45 24.075 25.6 24.075 24.425C24.075 23.35 23.325 22.875 22.325 22.875H19.775Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c54aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"39c54aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What We Choose to Map\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff9b8e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ff9b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What we heatmap depends on each client\u2019s goals, KPIs, traffic levels, and site maturity. Some clients benefit from full template coverage, while others need to focus on high-value areas like key landing pages or campaign-specific targets. This flexibility ensures we\u2019re mapping the pages that matter most to performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510261d e-con-full card e-flex e-con e-child\" data-id=\"510261d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bbe6b22 e-con-full e-flex e-con e-child\" data-id=\"bbe6b22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebbe80 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6ebbe80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><circle cx=\"22\" cy=\"22\" r=\"21.5\" fill=\"#F8F8F8\" stroke=\"#CBCBCB\"><\/circle><path d=\"M23.325 12.5H28.225V22.275H30.475V25.625H28.225V30H23.3V25.625H14.625V22.625L23.325 12.5ZM19.125 22.275H23.3V17.35L19.125 22.275Z\" fill=\"#01AD4B\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d3980 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b3d3980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Prioritize Actions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7994106 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7994106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We use an effort-vs.-impact matrix to determine which insights should be acted on first. We work together with clients to decide what\u2019s a quick fix versus a more strategic redesign.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b162847 e-con-full e-flex e-con e-child\" data-id=\"b162847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d80d0e1 elementor-widget elementor-widget-text-editor\" data-id=\"d80d0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leap Group takeaway:<\/strong> Heatmaps are where empathy meets evidence. They humanize data by revealing how people actually experience a page, yet they\u2019re often underused and treated as window dressing, or misunderstood because people assume red = good and blue = bad. Meaningful insight comes only through context, segmentation, and validation, where data and design work together rather than compete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b29d2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"37b29d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5322ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e5322ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Common Heatmap Misconceptions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e550117 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e550117\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6e0c0e e-con-full card e-flex e-con e-child\" data-id=\"e6e0c0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2b51bae e-con-full e-flex e-con e-child\" data-id=\"2b51bae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8bb7a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad8bb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a7868 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"04a7868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hot spots mean success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed83e11 e-con-full e-flex e-con e-child\" data-id=\"ed83e11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dac0f53 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dac0f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c1875 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"94c1875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They might show confusion or friction instead of engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c5472d e-con-full card e-flex e-con e-child\" data-id=\"5c5472d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-afd9b5b e-con-full e-flex e-con e-child\" data-id=\"afd9b5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d15b64 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d15b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e141d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e141d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cold zones mean unimportant content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-067ba4c e-con-full e-flex e-con e-child\" data-id=\"067ba4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19500f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19500f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc8f63 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2bc8f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Supporting content can still serve its purpose without clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6252776 e-con-full card e-flex e-con e-child\" data-id=\"6252776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3e92e98 e-con-full e-flex e-con e-child\" data-id=\"3e92e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aec563 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3aec563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95326a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a95326a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scroll depth equals engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85963f2 e-con-full e-flex e-con e-child\" data-id=\"85963f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4297c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc4297c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6546b0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f6546b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It shows visibility, not reading or comprehension.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5be8c5f e-con-full card e-flex e-con e-child\" data-id=\"5be8c5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bf95208 e-con-full e-flex e-con e-child\" data-id=\"bf95208\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e624890 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e624890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae28e30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae28e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Click maps show conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77e8ed6 e-con-full e-flex e-con e-child\" data-id=\"77e8ed6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5434f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3d5434f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed65cc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5ed65cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>High click volume doesn\u2019t equal goal completion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb617b3 e-con-full card e-flex e-con e-child\" data-id=\"cb617b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85e48c9 e-con-full e-flex e-con e-child\" data-id=\"85e48c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa9db elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79aa9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f660721 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f660721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heatmaps tell us why <br \/>users behave a certain way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd28dc e-con-full e-flex e-con e-child\" data-id=\"5fd28dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e753408 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e753408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e687a8b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e687a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They show behavior, not motivation\u2014combine with recordings or testing to understand the \u201cwhy.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342c3ea e-con-full card e-flex e-con e-child\" data-id=\"342c3ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-33aec55 e-con-full e-flex e-con e-child\" data-id=\"33aec55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9637dcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9637dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e9787 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18e9787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All users behave the same way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-266ea68 e-con-full e-flex e-con e-child\" data-id=\"266ea68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fcc0a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4fcc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afcdea6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"afcdea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Different devices, traffic sources, and user intents create different patterns, so segment your heatmaps to get the most accurate picture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda1cff e-con-full card e-flex e-con e-child\" data-id=\"bda1cff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a3923b5 e-con-full e-flex e-con e-child\" data-id=\"a3923b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df39eff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"df39eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Myth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5ee95 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8e5ee95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One heatmap tells the whole story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c164f79 e-con-full e-flex e-con e-child\" data-id=\"c164f79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd7cc1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1fd7cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2b28a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ca2b28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Behavior shifts with campaigns, seasonality, or redesigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8e034 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ad8e034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hot Take Section!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489c179 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489c179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heatmaps Aren\u2019t UX Tools \u2014 They\u2019re Conversation Starters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec3600 e-con-full e-flex e-con e-child\" data-id=\"5ec3600\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-868fe22 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"868fe22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c<strong>If a heatmap doesn\u2019t drive a decision, it\u2019s decoration.<\/strong>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59bc963 e-con-full e-flex e-con e-child\" data-id=\"59bc963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0124e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ac0124e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most teams use heatmaps to confirm what they already believe. Instead, they should be used challenge assumptions.<\/p><p>Stop treating heatmaps as quick validation tools and approach them as friction finders, searching for surprises and contradictions that reveal how users actually behave.<\/p><p>Ask \u201cWhy?\u201d Why did users ignore this section? Why did they gravitate here? Why didn\u2019t the intended path work?<\/p><p>Heatmaps aren\u2019t meant to decorate a slide deck, they\u2019re meant to spark meaningful dialogue that leads to smarter, more human-centered design decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd844ad e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"dd844ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f3ac4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"71f3ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Future of Visual Behavior Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a072b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a5a072b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cAI eye tracking and predictive mapping will help people interpret data faster, but as with any assistive tech, it\u2019s our responsibility to confirm what\u2019s true. These tools are time-savers, not truth-tellers.\u201d<\/p><p>The next wave of heatmapping is already emerging. We\u2019re starting to see<strong> AI-powered eye tracking, empathy scoring, and predictive behavior mapping<\/strong> become part of these platforms, giving teams faster, more sophisticated insights into how users may respond before a page even goes live. These tools will speed up analysis, but the responsibility to interpret them still belongs to us. AI can accelerate analysis, but it can\u2019t replace interpretation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2f8da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d2f8da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hopefully this gave you a clearer sense of what heatmaps are and how they can help. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50eb841 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50eb841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember, heatmaps show where, analytics show what, and UX analysis helps explain why. It\u2019s the combination of all three that leads to meaningful, measurable improvement.<\/p><p>If you haven\u2019t already woven heatmapping into your process, now is the perfect time to start experimenting. Even a few snapshots can reveal hidden patterns, spark smarter team conversations, and surface opportunities you\u2019d never catch in a dashboard alone.<\/p><p>If you want help exploring how heatmapping could level up your website and turn those insights into conversations, <a href=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/contact\/\">contact us<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c80a0 elementor-widget elementor-widget-image\" data-id=\"29c80a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/logos_group_svg_logo_leap-group-green-on-white-1-1.svg\" class=\"attachment-full size-full wp-image-12675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a65dd e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"23a65dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a823cdb elementor-widget elementor-widget-html\" data-id=\"a823cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Heatmaps generally come in three core formats. 1. Heat Maps(Click &amp; Attention Heatmaps) These visualize where users click, hover, or focus their attention using warm-to-cool color gradients. The hotter the color, the more engagement that spot receives. They help you see which elements attract interest, and which parts of the page are getting ignored. 2. [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"issue":[],"collection":[],"class_list":["post-13043","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/13043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=13043"}],"version-history":[{"count":86,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/13043\/revisions"}],"predecessor-version":[{"id":13169,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/13043\/revisions\/13169"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=13043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=13043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=13043"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=13043"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=13043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}