{"id":14166,"date":"2026-05-22T20:27:23","date_gmt":"2026-05-22T20:27:23","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?p=14166"},"modified":"2026-05-27T19:28:17","modified_gmt":"2026-05-27T19:28:17","slug":"the-agency-brand-disconnect","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/the-agency-brand-disconnect\/","title":{"rendered":"The Agency-Brand Disconnect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14166\" class=\"elementor elementor-14166\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b988270 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"b988270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a159a39 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"a159a39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5416e14 e-con-full e-flex e-con e-child\" data-id=\"5416e14\" data-element_type=\"container\" data-e-type=\"container\" id=\"whiteCircle\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51314c3 elementor-widget elementor-widget-heading\" data-id=\"51314c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agency Partnership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab9045 elementor-widget elementor-widget-image\" data-id=\"8ab9045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/logos_group_svg_logo_leap-group-green-on-white-1-1.svg\" class=\"attachment-full size-full wp-image-12675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f704054 e-flex e-con-boxed e-con e-child\" data-id=\"f704054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5149b elementor-widget elementor-widget-heading\" data-id=\"ce5149b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Agency-Brand Disconnect<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aedfa99 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"aedfa99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Critical insights on modern client relationships<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d7e001 e-flex e-con-boxed e-con e-child\" data-id=\"8d7e001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fd8c9c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7fd8c9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baec94e elementor-widget elementor-widget-counter\" data-id=\"baec94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of agency relationships are project-based<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"38\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89e118 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f89e118\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-211e0a6 elementor-widget elementor-widget-counter\" data-id=\"211e0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of brands want agencies to bring more ideas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"61\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129a0cd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"129a0cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:450}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbbbb8 elementor-widget elementor-widget-counter\" data-id=\"6bbbbb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of strategy moving in-house for cost savings<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"57\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e396976 e-flex e-con-boxed e-con e-child\" data-id=\"e396976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2251bb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f2251bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b60c4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e9b60c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Perception Gap<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb962d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fb962d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What brands want vs what agencies think<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84e068c e-con-full e-flex e-con e-child\" data-id=\"84e068c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cccc13c elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"cccc13c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of brands want fresh ideas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"61\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c063fe5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c063fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"147\" viewBox=\"0 0 34 147\" fill=\"none\"><line x1=\"17.5\" y1=\"2.18557e-08\" x2=\"17.5\" y2=\"50\" stroke=\"url(#paint0_linear_2065_116)\"><\/line><path d=\"M7.56458 80L0.920578 64.6H5.62858L9.74258 75.336L13.8346 64.6H18.5646L11.8986 80H7.56458ZM22.5311 74.786C22.5311 76.04 23.7191 76.898 25.6111 76.898C27.2611 76.898 28.6031 76.524 28.6031 75.512C28.6031 74.302 27.1071 74.346 23.8511 73.774C20.0671 73.07 18.7911 71.574 18.7911 69.132C18.7911 66.074 21.9371 64.38 25.4351 64.38C30.4511 64.38 32.5191 66.866 32.5191 69.616H28.1411C28.1411 68.362 27.2831 67.702 25.4351 67.702C24.1811 67.702 23.1691 68.164 23.1691 68.978C23.1691 69.99 23.6311 70.1 26.9531 70.716C30.2091 71.31 32.9811 71.838 32.9811 75.116C32.9811 78.042 30.6931 80.22 25.8091 80.22C20.3971 80.22 18.1531 77.536 18.1531 74.786H22.5311Z\" fill=\"#01AD4B\"><\/path><line x1=\"17.5\" y1=\"97\" x2=\"17.5\" y2=\"147\" stroke=\"url(#paint1_linear_2065_116)\"><\/line><defs><linearGradient id=\"paint0_linear_2065_116\" x1=\"16.5\" y1=\"-2.18557e-08\" x2=\"16.5\" y2=\"50\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#182844\"><\/stop><stop offset=\"1\" stop-color=\"white\"><\/stop><\/linearGradient><linearGradient id=\"paint1_linear_2065_116\" x1=\"16.5\" y1=\"97\" x2=\"16.5\" y2=\"147\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"white\"><\/stop><stop offset=\"1\" stop-color=\"#182844\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5d5a2 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"5e5d5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of agencies think brands want fresh ideas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d71d2 elementor-widget elementor-widget-text-editor\" data-id=\"d5d71d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>41% Disconnect<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12cbb8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a12cbb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Agencies have a signifiant opportunity to strengthen relationships through proactive strategic thinking<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc51a75 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dc51a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: w3 Awards Research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a50bc5 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"5a50bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d91b823 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d91b823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-question\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9034009 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9034009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So,\u00a0what\u2019s happening?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c28b9b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c28b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do brands want a bigger strategic partner,\u00a0or not? <br \/>And is it worth it, or not?<br \/>\u00a0<br \/>We asked our Leap Group CEO, Alan\u00a0Gilleo\u00a0his thoughts on agency\/brand partnerships, what they should look like, and their overall value.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7017255 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7017255\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7984b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd7984b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.26\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.26 30.5154)\" fill=\"#009BA8\"><\/circle><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M61.668 15.2718C73.1253 15.6742 82.0873 25.2889 81.6849 36.7462C81.2824 48.2034 71.6677 57.1655 60.2105 56.7631C57.457 56.6663 54.8484 56.0351 52.4785 54.9765C58.979 50.1375 63.5548 42.7394 64.5848 34.0568C65.3887 27.2794 63.909 20.7575 60.7538 15.2607C61.0571 15.2583 61.3619 15.2611 61.668 15.2718Z\" fill=\"#00D0E3\"><\/path><path d=\"M5.20269 52.703L9.4077 39.87L18.4188 49.9281L5.20269 52.703Z\" fill=\"#009BA8\"><\/path><path d=\"M79.4302 56.536L69.5122 54.1753L76.5157 46.7664L79.4302 56.536Z\" fill=\"#00D0E3\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9853 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4873 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5796 35.9454L29.8063 34.0338C30.2022 30.6972 32.3441 29.5767 35.1193 29.06C36.6203 28.8856 38.2043 27.417 38.394 25.8182C38.662 23.5591 36.8499 21.899 34.7993 21.6558C32.7486 21.4125 30.7517 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4539 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.007 39.7355 32.8585 40.9868C32.7101 42.238 31.595 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3debefd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3debefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What gets in the way of real agency partnerships and what uncomfortable truths do companies need to hear about how they manage agencies?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-355c31a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"355c31a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23a02d elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"b23a02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"32\" viewBox=\"0 0 41 32\" fill=\"none\"><path d=\"M40.986 21.708C40.986 26.892 36.855 31.104 31.266 31.104C26.082 31.104 21.87 26.892 21.87 21.708C21.87 19.764 22.437 17.901 23.328 16.443L32.076 0H40.824L34.83 12.636C38.475 14.013 40.986 17.415 40.986 21.708ZM19.116 21.708C19.116 26.892 14.985 31.104 9.396 31.104C4.212 31.104 0 26.892 0 21.708C0 19.764 0.567 17.901 1.458 16.443L10.206 0H18.954L12.96 12.636C16.605 14.013 19.116 17.415 19.116 21.708Z\" fill=\"#009BA8\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42da25d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42da25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The biggest barrier is control, disguised as risk management. Companies say they want strategic partners, but:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8e2d5 elementor-widget elementor-widget-text-editor\" data-id=\"8c8e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They limit access to data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1335a elementor-widget elementor-widget-text-editor\" data-id=\"ed1335a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They over-direct creative and strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825a7fe elementor-widget elementor-widget-text-editor\" data-id=\"825a7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They optimize for internal alignment over market impact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80cf78 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f80cf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The uncomfortable truth: Most brands say they want a partner, but what they really want is a vendor that thinks like a partner, but behaves like an employee. <br \/>Can\u2019t have both. If your agency isn\u2019t pushing back, you\u2019ve trained them not to.<\/p><p>And then there\u2019s one subject that doesn\u2019t get talked about enough: budget transparency. Too many brands make agencies guess, or worse, deliberately withhold budget to \u201csee what they come up with.\u201d<\/p><p>That creates misaligned thinking. <br \/>If you want a real partner:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa5e29 elementor-widget elementor-widget-text-editor\" data-id=\"5aa5e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Give them a budget or at least clear guardrails<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f948 elementor-widget elementor-widget-text-editor\" data-id=\"3c0f948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Be honest about constraints and expectations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da930d elementor-widget elementor-widget-text-editor\" data-id=\"7da930d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let them solve within reality, not hypotheticals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b3859 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"81b3859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve seen every budget level. We don\u2019t judge. That\u2019s not the job.<\/p>\n<p>Our job is to maximize value within whatever budget exists.&nbsp;<\/p>\n<p>Your job is to determine if that value is worth it. When budgets are hidden, you don\u2019t get better ideas, you get wasted time, misalignment, and solutions that were never viable to begin with.&nbsp;<\/p>\n<p>The more an agency knows, the more creative solutions they can bring to the table.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab14247 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ab14247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d0ca85 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8d0ca85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13634c5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"13634c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.26\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.26 30.5154)\" fill=\"#005057\"><\/circle><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M61.668 15.2726C73.1252 15.675 82.0873 25.2888 81.685 36.746C81.2826 48.2032 71.6679 57.1652 60.2106 56.7628C57.457 56.6661 54.8485 56.0349 52.4786 54.9763C58.979 50.1374 63.5547 42.74 64.5848 34.0575C65.3888 27.2799 63.9092 20.7574 60.7539 15.2605C61.0572 15.258 61.3619 15.2618 61.668 15.2726Z\" fill=\"#00CDDF\"><\/path><path d=\"M5.20269 52.703L9.4077 39.87L18.4188 49.9281L5.20269 52.703Z\" fill=\"#005057\"><\/path><path d=\"M79.4302 56.536L69.5122 54.1753L76.5157 46.7664L79.4302 56.536Z\" fill=\"#00CDDF\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9853 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4873 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5796 35.9454L29.8063 34.0338C30.2022 30.6972 32.3441 29.5767 35.1193 29.06C36.6203 28.8856 38.2043 27.417 38.394 25.8182C38.662 23.5591 36.8499 21.899 34.7993 21.6558C32.7486 21.4125 30.7517 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4539 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.007 39.7355 32.8585 40.9868C32.7101 42.238 31.595 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8ecd5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de8ecd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Where do you see brands leaving the most value on the table in agency relationships, and what should they be expecting from their agencies that they aren\u2019t getting today?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fc636 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"62fc636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"32\" viewBox=\"0 0 41 32\" fill=\"none\"><path d=\"M40.986 21.708C40.986 26.892 36.855 31.104 31.266 31.104C26.082 31.104 21.87 26.892 21.87 21.708C21.87 19.764 22.437 17.901 23.328 16.443L32.076 0H40.824L34.83 12.636C38.475 14.013 40.986 17.415 40.986 21.708ZM19.116 21.708C19.116 26.892 14.985 31.104 9.396 31.104C4.212 31.104 0 26.892 0 21.708C0 19.764 0.567 17.901 1.458 16.443L10.206 0H18.954L12.96 12.636C16.605 14.013 19.116 17.415 19.116 21.708Z\" fill=\"#009BA8\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51616ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"51616ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Two big gaps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c77e65 elementor-widget elementor-widget-text-editor\" data-id=\"9c77e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Not leveraging agencies upstream<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d80b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41d80b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most agencies are brought in too late after positioning, product, or pricing decisions are already locked.<\/p>\n<p>That\u2019s where the biggest impact is. By the time an agency is briefed, the real decisions have already been made and your agency is left optimizing around constraints instead of helping define the strategy itself.&nbsp;The missed opportunity is to use your agency as a thinking partner early, not just an execution partner later. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5694990 elementor-widget elementor-widget-text-editor\" data-id=\"5694990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. Underutilizing data, insight, and consultative thinking<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ffd30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8ffd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brands sit on massive amounts of data but don\u2019t translate it into decisions. At the same time, many agencies are only being used for execution.&nbsp;<\/p><p>A true consultative agency brings:&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe8268 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1fe8268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dedicated research and insight capabilities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a472a93 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a472a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data &amp; analytics teams that go beyond reporting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c0f02 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a1c0f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ability to connect disparate data points into a clear narrative and direction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d5c01 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70d5c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where a model like ours comes in\u2014combining market data, behavioral insight, and (when available) first-party data to actually diagnose business problems, not just describe performance.&nbsp;<\/p><p>Brands should expect agencies to:&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5030f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c5030f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turn data into insight (not just reporting)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd8ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2cd8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify growth opportunities and inefficiencies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2e951 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae2e951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Challenge assumptions with evidence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea68b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ea68b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Translate insight into clear strategic action<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952f735 elementor-widget elementor-widget-text-editor\" data-id=\"952f735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Not knowing what kind of agency you actually have<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1f86b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8a1f86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the part most brands don\u2019t evaluate honestly. <br \/>Not all agencies are built to be consultative partners, and that\u2019s okay. Some are structured to be excellent executional vendors.<\/p><p>But if you\u2019re expecting strategic thinking, business diagnosis, and proactive guidance, you need to be working with an agency that\u2019s actually designed for that. <br \/>There\u2019s a real difference between:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc17f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5fc17f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A vendor that executes well<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43749a5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43749a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And a consultative partner that can help shape business direction\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1aacb2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1aacb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agencies like VML, Leap Group, or DEPT\u00ae are structured to operate more consultatively\u2014bringing together strategy, data, creative, and media to solve broader business problems.<\/p><p>If your agency isn\u2019t bringing that level of thinking, it doesn\u2019t necessarily mean they\u2019re failing, it may just mean they were never built for that role. <br \/>But it does mean you\u2019re leaving value on the table. <br \/><br \/>At the end of the day, brands should be asking: <br \/>Is our agency helping us make better business decisions, or just executing the ones we\u2019ve already made? <br \/>That answer usually tells you how much value you\u2019re actually getting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b44e5f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3b44e5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eafd776 elementor-widget elementor-widget-html\" data-id=\"eafd776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1c75c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"0a1c75c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b84ac08 e-flex e-con-boxed e-con e-child\" data-id=\"b84ac08\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e64d1b0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e64d1b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bc4db elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"97bc4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"62\" viewBox=\"0 0 84 62\" fill=\"none\"><circle cx=\"34.26\" cy=\"30.5154\" r=\"27.4706\" transform=\"rotate(6.76528 34.26 30.5154)\" fill=\"#005057\"><\/circle><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M61.668 15.2726C73.1252 15.675 82.0873 25.2888 81.685 36.746C81.2826 48.2032 71.6679 57.1652 60.2106 56.7628C57.457 56.6661 54.8485 56.0349 52.4786 54.9763C58.979 50.1374 63.5547 42.74 64.5848 34.0575C65.3888 27.2799 63.9092 20.7574 60.7539 15.2605C61.0572 15.258 61.3619 15.2618 61.668 15.2726Z\" fill=\"#00CDDF\"><\/path><path d=\"M5.20269 52.703L9.4077 39.87L18.4188 49.9281L5.20269 52.703Z\" fill=\"#005057\"><\/path><path d=\"M79.4302 56.536L69.5122 54.1753L76.5157 46.7664L79.4302 56.536Z\" fill=\"#00CDDF\"><\/path><path d=\"M30.4465 25.3689L27.4575 25.0143C27.9853 20.5655 31.4125 18.1172 35.1662 18.5625C38.9199 19.0078 41.982 22.0144 41.4873 26.1852C41.0873 29.5565 38.513 31.6478 35.7031 32.1604C34.2286 32.4084 33.1282 32.7713 32.9344 34.4049L32.6381 36.3082L29.5796 35.9454L29.8063 34.0338C30.2022 30.6972 32.3441 29.5767 35.1193 29.06C36.6203 28.8856 38.2043 27.417 38.394 25.8182C38.662 23.5591 36.8499 21.899 34.7993 21.6558C32.7486 21.4125 30.7517 22.7969 30.4465 25.3689ZM28.3054 40.4466C28.4539 39.1954 29.6079 38.3807 30.8591 38.5291C32.1103 38.6775 33.007 39.7355 32.8585 40.9868C32.7101 42.238 31.595 43.0221 30.3437 42.8737C29.0925 42.7252 28.157 41.6979 28.3054 40.4466Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c890dc3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c890dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How should CEOs and CMOs think about the role an agency plays in driving real business growth, and what separates a true strategic partner from a traditional vendor?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3a44c elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ce3a44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"32\" viewBox=\"0 0 41 32\" fill=\"none\"><path d=\"M40.986 21.708C40.986 26.892 36.855 31.104 31.266 31.104C26.082 31.104 21.87 26.892 21.87 21.708C21.87 19.764 22.437 17.901 23.328 16.443L32.076 0H40.824L34.83 12.636C38.475 14.013 40.986 17.415 40.986 21.708ZM19.116 21.708C19.116 26.892 14.985 31.104 9.396 31.104C4.212 31.104 0 26.892 0 21.708C0 19.764 0.567 17.901 1.458 16.443L10.206 0H18.954L12.96 12.636C16.605 14.013 19.116 17.415 19.116 21.708Z\" fill=\"#009BA8\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99946a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"99946a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most companies still think about agencies in terms of outputs\u2014campaigns, content, media, deliverables. <br \/>That\u2019s outdated, and actively limits growth. <br \/>Because none of those things are the business. They\u2019re inputs. Too many organizations are optimizing inputs while wondering why outputs (revenue, pipeline, market share) aren\u2019t moving.<\/p><p>That\u2019s why we say Market Less. Matter More.<\/p><p>Because a true agency partner exists to make the business perform better.<\/p><p>A vendor executes against a brief. A partner questions whether the brief should exist at all. <br \/>Instead of waiting for direction, they\u2019re interrogating it. Asking:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7d574c e-con-full e-flex e-con e-child\" data-id=\"c7d574c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a81a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"58a81a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why are we doing this?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce721b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce721b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is this even a marketing problem?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47901e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47901e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What problem are we actually trying to solve?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc12972 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc12972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are we trying to drive demand for something that isn\u2019t resonating?<\/p><p>Are we mispriced, mispositioned, or talking to the wrong audience entirely?<\/p><p>Here\u2019s the reality most teams avoid: <br \/>A lot of \u201cmarketing problems\u201d aren\u2019t marketing problems. \u2028<\/p><p>They\u2019re:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d25bee e-con-full e-flex e-con e-child\" data-id=\"4d25bee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dae3196 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dae3196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product-market fit issues<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd5ad2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0cd5ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Value proposition gaps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a7fc6 e-con-full e-flex e-con e-child\" data-id=\"b2a7fc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a50f43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a50f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Misaligned targeting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf884cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cf884cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internal assumptions that haven\u2019t been challenged in years<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4820a0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c4820a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And if your agency is only focused on execution, they will happily optimize around a broken system. You\u2019ll get better ads. Better content. Better media efficiency. But still not get meaningful business growth. That\u2019s the trap.<\/p><p>A true partner steps above the system and looks at the entire ecosytem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e633db3 e-con-full e-flex e-con e-child\" data-id=\"e633db3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fff78 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"02fff78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The business model<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fadd7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fadd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The customer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a074a66 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a074a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The actual drivers of growth\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb9de8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ffb9de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The economics (LTV, CAC, margin)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec5069 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ec5069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The competitive landscape\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd23bf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dcd23bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They connect data, behavior, and business reality, not just channels.<\/p><p>And that\u2019s where the uncomfortable shift happens. <br \/>Vendors are measured by what they produce. <br \/>Partners are measured by what they influence.<\/p><p>Which also means:<\/p><p>If your agency isn\u2019t occasionally making you uncomfortable\u2014challenging decisions, pushing back, reframing the problem\u2014they\u2019re probably operating as a vendor, whether you call them a partner or not. A true partner helps you decide what\u2019s worth doing in the first place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec9afb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fec9afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing can\u2019t fix a broken business, and that\u2019s exactly why the right agency matters.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469b553 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"469b553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your service is bad and customers don\u2019t come back, you\u2019ll always be stuck chasing new acquisitions. If your competitors are evolving and you\u2019re not responding, you\u2019ll lose ground, no matter how good your campaigns are.<\/p><p>You can\u2019t out-market:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04c5547 e-con-full e-flex e-con e-child\" data-id=\"04c5547\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b117ec8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b117ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poor customer experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb336ca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb336ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A stagnant or outdated value proposition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4403f3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b4403f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Weak product-market fit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532204b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"532204b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Operational issues<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a973 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"336a973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And yet, that\u2019s exactly what many brands expect agencies to do. <br>They pour more into media. More into creative. More into campaigns. <br>But they\u2019re optimizing around structural issues that marketing alone can\u2019t solve. <br>This is where the role of a true agency partner changes. <br>A vendor will keep executing, launching campaigns, optimizing performance, hitting KPIs tied to activity.&nbsp;<\/p><p>A real partner steps back and says:&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35dbcd0 e-flex e-con-boxed e-con e-child\" data-id=\"35dbcd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cec581 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5cec581\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5927cc elementor-widget elementor-widget-text-editor\" data-id=\"b5927cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cYour competitor isn\u2019t winning because of ads, they\u2019re winning because of experience.\u201d&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f20661 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3f20661\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009a899 elementor-widget elementor-widget-text-editor\" data-id=\"009a899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThis isn\u2019t just a marketing problem.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a82e3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a5a82e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:450}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb61fc elementor-widget elementor-widget-text-editor\" data-id=\"cdb61fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cYou don\u2019t have a demand issue, you have a retention issue.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b857c1 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"6b857c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af79659 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"af79659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That\u2019s not always comfortable to hear. But that\u2019s where the real value is. <br \/>Because for a brand to be relevant it has to be more than just visible to their customers, it has to be valuable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63ccd4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a63ccd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And how an agency helps you stay relevant can take many forms:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c01d7f e-con-full e-flex e-con e-child\" data-id=\"4c01d7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5313487 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5313487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Refining or redefining your positioning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521792b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"521792b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identifying gaps in your customer experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcf54c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6dcf54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spotting shifts in consumer behavior before they hit your numbers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e52b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a9e52b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Challenging assumptions that are holding the business back<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d208967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d208967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connecting what\u2019s happening in the market to what you\u2019re doing internally<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc0acf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7dc0acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes that leads to better marketing. Sometimes it leads to changes far beyond marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d725d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"08d725d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That\u2019s the difference. A vendor improves your marketing. A partner helps you improve your business, using marketing as one of many levers.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c54afa elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"2c54afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"32\" viewBox=\"0 0 41 32\" fill=\"none\"><path d=\"M40.986 21.708C40.986 26.892 36.855 31.104 31.266 31.104C26.082 31.104 21.87 26.892 21.87 21.708C21.87 19.764 22.437 17.901 23.328 16.443L32.076 0H40.824L34.83 12.636C38.475 14.013 40.986 17.415 40.986 21.708ZM19.116 21.708C19.116 26.892 14.985 31.104 9.396 31.104C4.212 31.104 0 26.892 0 21.708C0 19.764 0.567 17.901 1.458 16.443L10.206 0H18.954L12.96 12.636C16.605 14.013 19.116 17.415 19.116 21.708Z\" fill=\"#009BA8\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a24b5d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6a24b5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782f3d4 elementor-widget elementor-widget-image\" data-id=\"782f3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/leapGroupLogo_darkMode-1.svg\" class=\"attachment-full size-full wp-image-12674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0421e elementor-widget elementor-widget-text-editor\" data-id=\"ab0421e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interested in a partner that can create meaningful change and growth for your business? Get in touch and see how Leap Group can help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ae1a6 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c9ae1a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de548a9 elementor-widget elementor-widget-html\" data-id=\"de548a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agency Partnership Critical insights on modern client relationships of agency relationships are project-based 0 % of brands want agencies to bring more ideas 0 % of strategy moving in-house for cost savings 0 % The Perception Gap What brands want vs what agencies think of brands want fresh ideas 0 % of agencies think brands [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"issue":[],"collection":[],"class_list":["post-14166","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=14166"}],"version-history":[{"count":97,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14166\/revisions"}],"predecessor-version":[{"id":14280,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14166\/revisions\/14280"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=14166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=14166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=14166"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=14166"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=14166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}