{"id":14775,"date":"2026-08-26T19:57:19","date_gmt":"2026-08-26T19:57:19","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/?p=14775"},"modified":"2026-08-28T22:27:04","modified_gmt":"2026-08-28T22:27:04","slug":"the-clip-economy","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/the-clip-economy\/","title":{"rendered":"The Clip Economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14775\" class=\"elementor elementor-14775\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47990aa e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"47990aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18fa2ad e-con-full 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elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c9a2c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb866b0 elementor-absolute floatLight elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cb866b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9571e9 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"d9571e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fe444 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c3fe444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Short Form\nVideo is Worth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c3069 elementor-widget elementor-widget-heading\" data-id=\"d8c3069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$111 Billion...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45a7d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b45a7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now What?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75e2f4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a75e2f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6ba33 elementor-absolute floatLight elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8e6ba33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4587a0a elementor-absolute floatHeavy elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4587a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2cce3 elementor-absolute floatHeavy elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8f2cce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ecd85 elementor-absolute floatHeavy elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f3ecd85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda3523 elementor-absolute floatLight elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dda3523\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd0329 elementor-absolute floatLight elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"edd0329\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"103\" height=\"87\" viewBox=\"0 0 103 87\" fill=\"none\"><path d=\"M7.57653 7.13823C-2.35175 16.8245 -2.54801 32.7255 7.13821 42.6538L50.2408 86.8336L50.4547 86.6249L50.5965 86.7703L94.7763 43.6677C104.705 33.9816 104.901 18.0805 95.2146 8.15215C85.5284 -1.77616 69.6274 -1.9724 59.699 7.71383L51.2593 15.9478L43.0921 7.57655C33.4059 -2.35176 17.5048 -2.548 7.57653 7.13823Z\" fill=\"#FF6D6D\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c5638 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"53c5638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re a marketer, you&#8217;ve seen the number: $111 billion. That&#8217;s the projected ad spend for short-form vertical video in 2026, with a huge portion of that coming from &#8220;The Clip Economy.&#8221;<\/p><p>But why is it so popular? How do you take full advantage? How much should you be investing? Is this a new trend to chase or a passing fad?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d79ab0b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d79ab0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4c5a9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"7f4c5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good questions. Let\u2019s get into it\u2026\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d97495 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0d97495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is<br>\u201cThe Clip Economy?\u201d\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd44b93 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cd44b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;clip economy&#8221; refers to the ecosystem where short-form content is sliced, distributed, and monetized at scale. For podcasts, this looks like editors extracting viral moments from long-form episodes and posting them across TikTok, YouTube Shorts, and Reels. Most podcast budgets now allocate significant resources to clipping tools and editors, because it&#8217;s where the attention (and revenue) flows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5466573 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5466573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For CPG brands, the clip economy looks very different and operates with different success metrics. View counts matter far less than conversion paths. A CPG short-form clip succeeds when it moves someone through a funnel toward purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-421568b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"421568b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b01d0d elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b01d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A quick look at the \u201cClip Economy\u201d for podcasts vs. CPG brands<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e42e2e8 e-con-full e-flex e-con e-child\" data-id=\"e42e2e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0216e85 e-con-full e-flex e-con e-child\" data-id=\"0216e85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a36c3a8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a36c3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podcasts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7abcdc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e7abcdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Awareness focused<\/p><p>No funnel needed<\/p><p>No CTA required<\/p><p>Revenue from views\/ads<\/p><p>Editors clip for reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f329fd e-con-full e-flex e-con e-child\" data-id=\"0f329fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428456d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"428456d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPG brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c99d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42c99d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Awareness + conversion focused<\/p><p>Funnel essential<\/p><p>Clear CTA required<\/p><p>Revenue driven by sales lift<\/p><p>Brands clip for response<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32f55d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d32f55d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a014a3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a014a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Short-Form Wins <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac9d85 elementor-widget elementor-widget-text-editor\" data-id=\"aac9d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short-form video dominates because it aligns with how people actually consume content now:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d224d9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6d224d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8b2f82f e-con-full e-flex e-con e-child\" data-id=\"8b2f82f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-825a5cb e-con-full e-flex e-con e-child\" data-id=\"825a5cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d57998 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d57998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.13 billion people\u202f worldwide<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574ea3c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"574ea3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>watch short-form video across platforms\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a4587 e-con-full e-flex e-con e-child\" data-id=\"31a4587\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec9b3b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ec9b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">gets 2.5\u00d7<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53220b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"53220b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>more engagement\u202fthan long-form on social platforms\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b2ae9e e-con-full e-flex e-con e-child\" data-id=\"4b2ae9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f9dc4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f2f9dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">90%+ of Gen Z and Millennials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f67d9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7f67d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>watch short-form on TikTok, Instagram, or Facebook\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6229bf3 e-con-full e-flex e-con e-child\" data-id=\"6229bf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11892ac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"11892ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Over 50% of Boomers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da7d89 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0da7d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>now engage with short videos too\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02b140a e-con-full e-flex e-con e-child\" data-id=\"02b140a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5436220 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5436220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">82% of global internet traffic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c3444 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"78c3444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>is video, which short-form dominates\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ed0fe e-con-full e-flex e-con e-child\" data-id=\"99ed0fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b386a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c1b386a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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stroke-width=\"5.625\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b0a40 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d4b0a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 234 212\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linecap:round;stroke-linejoin:round;\"><path d=\"M146.078,63.166l-54.109,34.648\" style=\"fill:none;fill-rule:nonzero;stroke:#ff6c6c;stroke-width:23.44px;\"><\/path><path d=\"M115.829,193.738c0.357,1.603 1.196,3.059 2.405,4.171c1.209,1.111 2.73,1.825 4.357,2.046c1.628,0.221 3.283,-0.063 4.745,-0.813c1.461,-0.749 2.658,-1.929 3.428,-3.38l90.014,-172.19c0.682,-1.263 1.014,-2.684 0.962,-4.118c-0.053,-1.433 -0.489,-2.827 -1.263,-4.035c-0.773,-1.208 -1.857,-2.187 -3.137,-2.835c-1.28,-0.648 -2.71,-0.941 -4.141,-0.849l-193.927,9.916c-1.632,0.097 -3.195,0.69 -4.481,1.699c-1.285,1.009 -2.232,2.387 -2.715,3.948c-0.482,1.562 -0.476,3.234 0.017,4.792c0.493,1.558 1.449,2.929 2.742,3.929l77.134,61.797l23.86,95.922Z\" style=\"fill:none;fill-rule:nonzero;stroke:#ff6c6c;stroke-width:23.44px;\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae682e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2ae682e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"67\" viewBox=\"0 0 16 67\" fill=\"none\"><circle cx=\"7.54448\" cy=\"7.54448\" r=\"7.54448\" fill=\"#FF6C6C\"><\/circle><circle cx=\"7.54448\" cy=\"33.3208\" r=\"7.54448\" fill=\"#FF6C6C\"><\/circle><circle cx=\"7.54448\" cy=\"59.0972\" r=\"7.54448\" fill=\"#FF6C6C\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf997e1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cf997e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f7f5ed e-con-full e-flex e-con e-child\" data-id=\"0f7f5ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497367f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"497367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The goal of short form content is to<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbc16f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3cbc16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">stop the scroll.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b48841 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b48841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile-first behavior and algorithm-driven discovery reward videos that hold attention, not creators with the biggest followings. You have about three seconds to earn someone&#8217;s attention. Miss that window, and they&#8217;re gone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829f1c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1829f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take Long John Silver&#8217;s, for example. During Shark Week, we created shark-themed TikToks for Long John Silver&#8217;s that aligned with the cultural moment. But we didn&#8217;t stop at organic views. We paired the content with paid media, seasonal offers, and clear calls to action designed to move customers toward purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab386fb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ab386fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8197196 e-con-full e-flex e-con e-child\" data-id=\"8197196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9b935af e-con-full e-flex e-con e-child\" data-id=\"9b935af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df3a18a elementor-widget elementor-widget-html\" data-id=\"df3a18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@longjohnsilvers\/video\/7668351598908673294\" data-video-id=\"7668351598908673294\" style=\"max-width: 605px;min-width: 300px;\" > <section> <a target=\"_blank\" title=\"@longjohnsilvers\" href=\"https:\/\/www.tiktok.com\/@longjohnsilvers?refer=embed\">@longjohnsilvers<\/a> Aww, he just wants a ride to Shark Week! Pull over! <a title=\"sharkweek\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharkweek?refer=embed\">#SharkWeek<\/a> <a target=\"_blank\" title=\"\u266c original sound - Long John Silver&#39;s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7668351644739930894?refer=embed\">\u266c original sound - Long John Silver&#39;s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a59b2 e-con-full e-flex e-con e-child\" data-id=\"11a59b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a550d elementor-widget elementor-widget-html\" data-id=\"a2a550d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@longjohnsilvers\/video\/7667609379209841933\" data-video-id=\"7667609379209841933\" style=\"max-width: 605px;min-width: 300px;\" > <section> <a target=\"_blank\" title=\"@longjohnsilvers\" href=\"https:\/\/www.tiktok.com\/@longjohnsilvers?refer=embed\">@longjohnsilvers<\/a> <p>This shark heard about our $6 Baskets a little too late. \ud83e\udd88\u2600\ufe0f Don&#39;t leave your crew washed up with FOMO. Grab your favorite $6 Basket while it&#39;s here. Which one are you ordering\u2014Fish, Chicken, or Shrimp?<\/p> <a target=\"_blank\" title=\"\u266c original sound  - Long John Silver&#39;s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Long-John-Silver's-7667609481722841869?refer=embed\">\u266c original sound  - Long John Silver&#39;s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6425bca e-con-full e-flex e-con e-child\" data-id=\"6425bca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfe2ae elementor-widget elementor-widget-html\" data-id=\"5bfe2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@longjohnsilvers\/video\/7669093605117545741\" data-video-id=\"7669093605117545741\" style=\"max-width: 605px;min-width: 300px;\" > <section> <a target=\"_blank\" title=\"@longjohnsilvers\" href=\"https:\/\/www.tiktok.com\/@longjohnsilvers?refer=embed\">@longjohnsilvers<\/a> Learning so much from Shark Week! Like did you know while some sharks fight over food, most prefer to go Dutch? Fascinating! <a title=\"sharkweek\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharkweek?refer=embed\">#SharkWeek<\/a> <a target=\"_blank\" title=\"\u266c original sound  - Long John Silver&#39;s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Long-John-Silver's-7669093704543619853?refer=embed\">\u266c original sound  - Long John Silver&#39;s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a59b965 e-con-full e-flex e-con e-child\" data-id=\"a59b965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75bf055 elementor-widget elementor-widget-html\" data-id=\"75bf055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@longjohnsilvers\/video\/7670206971777158413\" data-video-id=\"7670206971777158413\" style=\"max-width: 605px;min-width: 300px;\" > <section> <a target=\"_blank\" title=\"@longjohnsilvers\" href=\"https:\/\/www.tiktok.com\/@longjohnsilvers?refer=embed\">@longjohnsilvers<\/a> Discovery&#39;s Shark Week serves up apex predators. Long John Silver&#39;s serves up $6 baskets and dirty sodas. Let&#39;s do this! \ud83e\udd1d Relive the best moments from <a title=\"sharkweek\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharkweek?refer=embed\">#SharkWeek<\/a> <a target=\"_blank\" title=\"\u266c original sound - Long John Silver&#39;s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7670207042124139277?refer=embed\">\u266c original sound - Long John Silver&#39;s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fddbe55 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fddbe55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal was more than engagement. While strong engagement was an important outcome, and we achieved it, the real objective was <strong>driving sales lift. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ea4dc e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"51ea4dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3b782 elementor-widget elementor-widget-html\" data-id=\"1e3b782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13082f1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"13082f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c3f10 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"27c3f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The LEAP GROUP POV:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0128c98 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0128c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe in\u202fMarket Less. Matter More.\u202fThat doesn&#8217;t mean less video. It means\u202fintentional video. Here&#8217;s how:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a324d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"00a324d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-68854e5 e-con-full e-flex e-con e-child\" data-id=\"68854e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e73fb2b elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"e73fb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audit &amp; Align&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f518a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d3f518a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What stories do you already tell well?<\/p><p>Where does your audience actually spend time? (Check the data, not your assumptions)<\/p><p>What outcomes matter? Awareness? Consideration? Direct response?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-935112f e-con-full e-flex e-con e-child\" data-id=\"935112f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2cf8d elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"9f2cf8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrate, Don&#8217;t Isolate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a645e61 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a645e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connect short-form to broader campaigns<\/p><p>Use it as top-funnel fuel for performance marketing (retargeting, lookalikes)<\/p><p>Bridge to owned channels (email, website, CRM)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdac740 e-con-full e-flex e-con e-child\" data-id=\"bdac740\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47dce0c elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"47dce0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Measure What Matters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5717e3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5717e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Move beyond vanity metrics<\/p><p>Track: completion rate, engagement rate, click-through, conversion lift<\/p><p>Attribute properly\u2014short-form often assists, not closes<\/p><p>Build a feedback loop: What&#8217;s working? What&#8217;s not? Why?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1473024 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1473024\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Remember:<br>Authenticity &gt; Polish<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00122 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e00122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raw often beats refined. All you need to get started is a phone, good light, good sound, and a clear message. Production value can help in some cases, but the key is matching production to purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48354d1 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"48354d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b55ed animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c6b55ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"218\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/humanview-logo-large.svg\" class=\"attachment-full size-full wp-image-14867\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a50320 e-flex e-con-boxed e-con e-child\" data-id=\"7a50320\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f4e6a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d9f4e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The AI Advantage: HumanView and Audience Intelligence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc55901 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc55901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Volume and consistency matter. It\u2019s probably the most important part of the puzzle. One piece of content won&#8217;t move the needle. It&#8217;s like the lottery, the more tickets you buy the better shot you have at a big win. Hoping one piece of video pays off is a losing strategy.<\/p><p>But posting blindly into the void isn&#8217;t a great strategy either.<\/p><p>At Leap Group, we use HumanView, our AI-powered audience intelligence platform, to uncover the growth opportunities hidden in human behavior. By combining multi-source data, custom statistical modeling, and human interpretation, HumanView helps brands understand what customers are actually thinking, identify the content and messages most likely to resonate, and put the right content in front of the right people at the right time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c77c7 elementor-widget elementor-widget-text-editor\" data-id=\"c4c77c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is what &#8220;Market Less. Matter More.&#8221; looks like in practice:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2437bb elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d2437bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Less Waste<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Smarter Targeting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content informed by audience intelligence instead of intuition alone. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57402dc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"57402dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30a9a1a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30a9a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traps Most<br>Brands Fall Into:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0ed1cc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b0ed1cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-79b880f e-con-full angleCard e-flex e-con e-child\" data-id=\"79b880f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0f873 elementor-widget elementor-widget-text-editor\" data-id=\"cc0f873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chasing Trends Without Strategy<\/strong> Jumping on every audio trend, every format, every platform feature without asking \u201cDoes this align with what we&#8217;re trying to accomplish?\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1c41fd e-con-full angleCard e-flex e-con e-child\" data-id=\"e1c41fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e74eb6 elementor-widget elementor-widget-text-editor\" data-id=\"7e74eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Repurposing Long-Form Unthoughtfully\u202f<\/strong><br \/>You can\u2019t &#8220;just crop it.&#8221; Taking a horizontal webinar, cropping it to 9:16, and calling it a Reel is not short-form. It\u2019s lazy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c2ae6 e-con-full angleCard e-flex e-con e-child\" data-id=\"57c2ae6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-030c5ea elementor-widget elementor-widget-text-editor\" data-id=\"030c5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Prioritizing Volume Over Quality<br \/><\/strong> (Or Vice Versa)\u202fSome brands post once a month and wonder why nothing works. Others post five times a day with no coherence. Neither approach helps grow a new audience.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4551b7c e-con-full angleCard e-flex e-con e-child\" data-id=\"4551b7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0203767 elementor-widget elementor-widget-text-editor\" data-id=\"0203767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ignoring Platform-Native Culture\u202f<br \/><\/strong>TikTok is not Instagram Reels. Reels is not YouTube Shorts. Each has its own rhythm, audience expectations, and algorithmic preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9783e2b e-con-full angleCard e-flex e-con e-child\" data-id=\"9783e2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75bc07 elementor-widget elementor-widget-text-editor\" data-id=\"e75bc07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Measuring the Wrong Things\u202f<\/strong><br \/>Views don&#8217;t equal value. A million views on a video that doesn&#8217;t move consideration or conversion is just a vanity number.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ba980 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f5ba980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common objections:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb84529 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cb84529\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e52c16f e-con-full angleCard e-flex e-con e-child\" data-id=\"e52c16f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdc52e elementor-widget elementor-widget-text-editor\" data-id=\"ecdc52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;We&#8217;re B2B.&#8221;<\/strong>\u202fDecision-makers are humans who scroll TikTok. They&#8217;re not always in &#8220;work mode.&#8221; Meet them where they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743e60 e-con-full angleCard e-flex e-con e-child\" data-id=\"8743e60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6aeb9 elementor-widget elementor-widget-text-editor\" data-id=\"0f6aeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;It&#8217;s not brand-safe.&#8221;<\/strong>\u202fControl your narrative, or cede it to others. Being absent doesn&#8217;t make you safer; it makes you irrelevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd77b1 e-con-full angleCard e-flex e-con e-child\" data-id=\"9bd77b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4a9c6 elementor-widget elementor-widget-text-editor\" data-id=\"bc4a9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;We don&#8217;t have resources.&#8221;<\/strong>\u202fStart with one video per week, not one per day. Consistency beats volume when you&#8217;re learning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0595b7b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"0595b7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f78ce elementor-widget elementor-widget-html\" data-id=\"d0f78ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a508c9 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"8a508c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b06fcf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3b06fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Leap Group Take<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff3d0b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ff3d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quantity matters.\u202fOne piece of content won&#8217;t move the needle. More content means more opportunities for your customers to discover your brand, stay top of mind, and convert. But\u202fvolume without strategy is just noise.<\/p><p>That&#8217;s where &#8220;Market Less. Matter More.&#8221; applies to video:\u202f<br \/>One great concept executed consistently beats 50 mediocre posts.<\/p><p>AI helps us find more efficient ways to place media. But the human insight that leads to the creative hook? That&#8217;s irreplaceable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96499c9 elementor-widget-mobile__width-inherit animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"96499c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"309\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/MARKET-LESS-MATTER-MORE.svg\" class=\"attachment-full size-full wp-image-14876\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0744b7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e0744b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03ee872 elementor-widget elementor-widget-heading\" data-id=\"03ee872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Leap Group Take<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d27b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"92d27b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short-form video isn&#8217;t going anywhere. The $111 billion figure will keep climbing. The question isn&#8217;t should you participate, it&#8217;s\u202fhow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b117079 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b117079\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-939b1da e-con-full e-flex e-con e-child\" data-id=\"939b1da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-aef9a01 e-con-full e-flex e-con e-child\" data-id=\"aef9a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c9b6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7c9b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Be strategic. Intentional. Measured.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55df0c6 e-con-full e-flex e-con e-child\" data-id=\"55df0c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d5a67 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"49d5a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create consistent volume without sacrificing quality.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fad349 e-con-full e-flex e-con e-child\" data-id=\"6fad349\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f80933 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f80933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use AI and audience intelligence to put the right content in front of the right people at the right time.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ce5bf7 e-con-full e-flex e-con e-child\" data-id=\"8ce5bf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a82b96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a82b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hook attention in three seconds. Then give people a reason to stay.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9399223 e-con-full e-flex e-con e-child\" data-id=\"9399223\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e80ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"92e80ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Show up in short-form because it serves a purpose in your broader marketing ecosystem, not because everyone else is.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f198f8 e-con-full e-flex e-con e-child\" data-id=\"4f198f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456b264 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"456b264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"62\" height=\"52\" viewBox=\"0 0 62 52\" fill=\"none\"><mask id=\"path-1-inside-1_2008_414\" fill=\"white\"><path d=\"M56.8163 4.43378C62.6972 10.3147 62.6978 19.8495 56.817 25.7305L30.6465 51.9011L30.6016 51.8562L30.5802 51.8776L4.41034 25.7077C-1.47046 19.8267 -1.46989 10.2919 4.41103 4.41099C10.292 -1.46987 19.8268 -1.47049 25.7078 4.4103L30.6258 9.32828L35.5203 4.43378C41.4012 -1.44689 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class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewBox=\"0 0 234 212\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linecap:round;stroke-linejoin:round;\"><path d=\"M146.078,63.166l-54.109,34.648\" style=\"fill:none;fill-rule:nonzero;stroke:#ff6c6c;stroke-width:23.44px;\"><\/path><path d=\"M115.829,193.738c0.357,1.603 1.196,3.059 2.405,4.171c1.209,1.111 2.73,1.825 4.357,2.046c1.628,0.221 3.283,-0.063 4.745,-0.813c1.461,-0.749 2.658,-1.929 3.428,-3.38l90.014,-172.19c0.682,-1.263 1.014,-2.684 0.962,-4.118c-0.053,-1.433 -0.489,-2.827 -1.263,-4.035c-0.773,-1.208 -1.857,-2.187 -3.137,-2.835c-1.28,-0.648 -2.71,-0.941 -4.141,-0.849l-193.927,9.916c-1.632,0.097 -3.195,0.69 -4.481,1.699c-1.285,1.009 -2.232,2.387 -2.715,3.948c-0.482,1.562 -0.476,3.234 0.017,4.792c0.493,1.558 1.449,2.929 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fill=\"#FF6C6C\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02940e5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"02940e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most brands don\u2019t hit the jackpot on attempt #1. Don&#8217;t give up before you start. Don&#8217;t chase every trend. Don&#8217;t post into the void and hope something sticks. Revise. Repeat. Refine. Repeat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6922f47 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"6922f47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3d08b elementor-widget elementor-widget-html\" data-id=\"cd3d08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradientLine\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa199f6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"aa199f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb869f2 elementor-widget elementor-widget-image\" data-id=\"fb869f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/leapGroupLogo_darkMode-1.svg\" class=\"attachment-full size-full wp-image-12674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8530f2 elementor-widget elementor-widget-text-editor\" data-id=\"d8530f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ready to talk through what strategic short-form looks like for your brand?\u202f<\/p><p>Leap Group is here for you.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bfdbb elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"98bfdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 9\"><path d=\"M1 4C0.723858 4 0.5 4.22386 0.5 4.5C0.5 4.77614 0.723858 5 1 5V4ZM21.3536 4.85355C21.5488 4.65829 21.5488 4.34171 21.3536 4.14645L18.1716 0.964466C17.9763 0.769204 17.6597 0.769204 17.4645 0.964466C17.2692 1.15973 17.2692 1.47631 17.4645 1.67157L20.2929 4.5L17.4645 7.32843C17.2692 7.52369 17.2692 7.84027 17.4645 8.03553C17.6597 8.2308 17.9763 8.2308 18.1716 8.03553L21.3536 4.85355ZM1 5H21V4H1V5Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Short Form Video is Worth $111 Billion&#8230; Now What? If you&#8217;re a marketer, you&#8217;ve seen the number: $111 billion. That&#8217;s the projected ad spend for short-form vertical video in 2026, with a huge portion of that coming from &#8220;The Clip Economy.&#8221; But why is it so popular? How do you take full advantage? How much [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":14931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"issue":[],"collection":[],"class_list":["post-14775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=14775"}],"version-history":[{"count":130,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14775\/revisions"}],"predecessor-version":[{"id":14937,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/14775\/revisions\/14937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/14931"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=14775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=14775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=14775"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=14775"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=14775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}