{"id":1940,"date":"2020-03-25T19:31:51","date_gmt":"2020-03-25T19:31:51","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/the-rise-of-mobile-and-its-impact-on-search-social\/"},"modified":"2022-08-10T14:50:16","modified_gmt":"2022-08-10T14:50:16","slug":"the-rise-of-mobile-and-its-impact-on-search-social","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/the-rise-of-mobile-and-its-impact-on-search-social\/","title":{"rendered":"The Rise of Mobile and its Impact on Search & Social"},"content":{"rendered":"

\"Mico <\/p>\n

<\/p>\n


\nI<\/span>n the last few years, the rise of mobile devices has
\nchanged more than how we communicate with each
\nother \u2013 it’s changed how we think about searching for
\ninformation, how we study products, and even how many
\nof us conduct business. \n<\/p>\n

<\/p>\n


\nLet’s take a closer look at the rise of the mobile era and
\nwhat effect it’s really having on everything else. \n<\/p>\n

\n<\/p><\/div>\n

<\/p>\n

Embracing the Mobile Era<\/div>\n

<\/p>\n

<\/p>\n


\nMobile devices are more than an alternative platform \u2013
\npeople genuinely think about them in different ways. \n<\/p>\n

<\/p>\n


\nHere are some of the most important stats: \n<\/p>\n

<\/p>\n

    <\/p>\n

  • \n
    \n People perform more searches on mobile devices than
    \n they do on any other platform, and search engines are
    \n adjusting to account for this.
    \n <\/span> \n <\/li>\n

    <\/p>\n


  • \n
    \n However, conversion rates on mobile devices remain
    \n significantly lower than for desktops. As things currently
    \n stand, mobile devices are primarily used for research
    \n and information, while desktops are still used for actual
    \n purchases. Sales funnels should be designed accordingly.
    \n <\/span> \n <\/li>\n

    <\/p>\n


  • \n
    \n A majority of consumers believe that mobile-optimized
    \n sites are faster than non-optimized sites, and they have
    \n essentially no patience for slow loading times or delays.
    \n <\/span> \n <\/li>\n

    <\/p>\n


  • \n
    \n 24% of teens are online ‘almost constantly’, and a huge
    \n majority of them use one or more forms of social media.
    \n <\/span> \n <\/li>\n

    \n<\/ul>\n

    <\/p>\n


    \nMost people don’t give up access to technology once they
    \nhave it, and the fast-paced world of social media is giving
    \npeople a reason to be connected. \n<\/p>\n

    <\/p>\n


    \nMobile devices aren’t replacing larger computers, they’re
    \nsupplementing them. Through the years, time spent on the
    \nInternet via mobile device has grown rapidly. \n<\/p>\n

    \n<\/p><\/div>\n

    <\/p>\n

    Search and Social Integration into Mobile Through Recent Years<\/div>\n

    <\/p>\n

    <\/p>\n


    \nThere are two main forces driving the adoption of mobile devices for search and social. \n<\/p>\n

    <\/p>\n

      <\/p>\n

    • \n
      \n First, mobile devices are convenient. People don’t have
      \n to wait until they get home to search for something that
      \n interests them – they can do it anytime, anywhere, and
      \n they’re more than willing to take advantage of this.
      \n <\/span> \n <\/li>\n

      <\/p>\n


    • \n
      \n Second, mobile devices demand and receive attention.
      \n They beep, flash, and vibrate every time something
      \n happens, and users have trained themselves to reach for
      \n the device and find out what’s going on. Younger users in
      \n particular may even suffer from ‘Nomophobia’, the fear
      \n of being without their phone and thereby disconnected
      \n from the rest of the world.
      \n <\/span> \n <\/li>\n

      \n<\/ul>\n

      <\/p>\n


      \nEssentially, mobile devices
      \nare where people create
      \nconnections, while desktops
      \nare where people use them. \n<\/p>\n

      \n<\/p><\/div>\n

      <\/p>\n

      Search and Social Breakdown<\/div>\n

      <\/p>\n

      <\/p>\n

      \n<\/p>\n

      <\/p>\n

      Organic<\/div>\n

      <\/p>\n


      \nAs consumers, the micro-moments we experience and
      \nthe brands that accommodate our \u201cin the moment\u201d needs
      \nshape our preferences and purchases. Ultimately, the
      \nbrands that do the best job of addressing our needs will
      \nwin. This has always been true; however, the rules of the
      \ngame have changed and the pace of interaction is now
      \nlightning fast. \n<\/div>\n


      \n
      <\/p>\n

      Paid<\/div>\n

      <\/p>\n


      \nCompanies like Google are heavily investing in monetizing
      \nmobile platforms – which is no surprise, given the explosive
      \ngrowth in mobile search. The most important thing to
      \nremember is that this area is constantly changing.
      \nWhat’s true and effective right at this moment may not be
      \napplicable six months from now – as such, mobile marketing
      \nstrategies must be flexible if they’re going to succeed. \n<\/div>\n


      \n
      <\/p>\n

      Referred Content<\/div>\n

      <\/p>\n


      \nReferrals are an increasingly powerful force in mobile
      \nmarketing. Consumers check their mobile device more than
      \n150 times each day, and many of them will regularly follow
      \nlinks from both email and social media. Search results
      \nand social media feeds are not the only way to reach
      \nmobile users. \n<\/div>\n


      \n
      <\/p>\n

      Social<\/div>\n

      <\/p>\n


      \nSocial and mobile go together like peas and carrots. As
      \nevidenced in the chart below, social activity via mobile is still
      \nvery much on the rise with Facebook leading the way. This is
      \nan important indicator for brands wanting to stay relevant in
      \nthe mobile era. \n<\/div>\n

      <\/p>\n

       <\/p>\n

      \n<\/p><\/div>\n


      \n\"Mobile <\/p>\n

      Final Thoughts<\/div>\n

      <\/p>\n

      <\/p>\n


      \nMobile is big, and it’s not likely to go away anytime soon.
      \nHowever, for all of its potential, companies shouldn’t abandon
      \nall other forms of advertising in order to focus on mobile
      \ndevices. Not yet, at least. What savvy brands need to do is
      \nrecognize that mobile is part of the engagement path to be
      \nconsidered heavily. Consumers demand information and
      \nentertainment literally at their fingertips \u2013 figuring out how
      \nto be a part of that content is the future. \n<\/p>\n

      \n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      In the last few years, the rise of mobile devices has changed more than how we communicate with each other.<\/p>\n","protected":false},"author":43,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[59,46,47],"issue":[17],"collection":[],"class_list":["post-1940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-search","tag-social","tag-web-digital-experience","issue-the-coming-together-of-search-social"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/1940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=1940"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/1940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/1944"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=1940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=1940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=1940"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/issue?post=1940"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/collection?post=1940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}