{"id":2036,"date":"2020-03-25T19:31:15","date_gmt":"2020-03-25T19:31:15","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/a-brief-history-of-content-marketing\/"},"modified":"2024-02-26T19:46:15","modified_gmt":"2024-02-26T19:46:15","slug":"a-brief-history-of-content-marketing","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/a-brief-history-of-content-marketing\/","title":{"rendered":"A Brief History Of Content Marketing"},"content":{"rendered":"
<\/p>\n
\"1835<\/div>\n
\n
1835 – The Great Moon Hoax<\/div>\n

The New York Run<\/em> ran a series of 6 articles describing a scientific discovery of life on the Moon, comprised of fantastic animals, trees, oceans, and beaches.<\/p>\n

Result:<\/strong> Became the largest newspaper in circulation.<\/p>\n<\/div>\n

<\/p>\n

\n
1898 – John Deere Launches Customer Magazine<\/div>\n

The Furrow\u00a0<\/em>now has 1.5 million circulations in 40 countries and 12 different languages.<\/p>\n<\/div>\n

\"1898<\/div>\n

<\/p>\n

\"1900<\/div>\n
\n
1900 – Michelin Develops the Michelin Guides<\/div>\n

400-page guide, now with its iconic red cover, helps maintain their cars and find decent lodging.1<\/sup><\/p>\n<\/div>\n

<\/p>\n

\n
1904 – Jello-O Recipe Book<\/div>\n

Jell-O distributes free copies of a recipe book that contributes to sales of over $1 million by 1906.2<\/sup><\/p>\n<\/div>\n

\"1904<\/div>\n

<\/p>\n

\"1930<\/div>\n
\n
1930 – P&G Soap Opera<\/div>\n

P&G begins to foray into radio soap operas with brands such as Duz & Oxydol – hence the “soap opera.”3<\/sup><\/p>\n<\/div>\n

<\/p>\n

\n
1982 – G.I. Joe Comic Book<\/div>\n

Hasbro partners with Marvel to create G.I. Joe comic book. Spurs the G.I. Joe pop culture phenomenon. The first ever comic book advertised on TV.<\/p>\n<\/div>\n

\"1982<\/div>\n

<\/p>\n

\"1991<\/div>\n
\n
1991 – Introduction of the Fax Machine<\/div>\n

Custom fax messaging becomes the new marketing angle. Fax-on-demand documents and information offer a new way to serve customers.<\/p>\n<\/div>\n

<\/p>\n

\n
1994 – First commercial Website<\/div>\n

Marketers gain a new channel and start creating more content in one decade than it had produced in the entire previous century.<\/p>\n<\/div>\n

\"1994<\/div>\n

<\/p>\n

\"2000<\/div>\n
\n
2000 – Seth Godin eBooks<\/div>\n

In July of 2000, author and blogger Seth Godin creates the eBook “Unleashing the Ideavirus” and makes it available for free. It has been downloaded over 1 million times.<\/p>\n<\/div>\n

<\/p>\n

\n
2001 – The iPod is Born<\/div>\n

On October 23, 2001 Apple releases the first iPod. In late 2004 a new channel for content marketing becomes increasingly popular: podcasts.<\/p>\n<\/div>\n

<\/div>\n

<\/p>\n

\"2004<\/div>\n
\n
2004 – Microsoft Launches First Corporate Blog<\/div>\n

Microsoft launches Channel 9(the first blog coming from a major company) to target the developer community.<\/p>\n<\/div>\n

<\/p>\n

\n
2005 – Live Vault’s John Cleese Video Goes Viral<\/div>\n

LiveVault sends an email to 150,000 people promoting two new products and a new 6-minute video featuring John Cleese and the “Institute of Backup Drama.”<\/p>\n<\/div>\n

\"2005<\/div>\n

<\/p>\n

\"2005<\/div>\n
\n
2005 – YouTube Revolutionizes Video Sharing<\/div>\n

In November of 2005, YouTube officially launched. Companies start using the new channel to more easily promote their online video efforts.<\/p>\n<\/div>\n

<\/p>\n

\n
2006 – Nike + Launches<\/div>\n

Global brands Nike and Apple partner to create a product to map runs and track progress.<\/p>\n<\/div>\n

\"2006<\/div>\n

<\/p>\n

\"2006<\/div>\n
\n
2006 – Twitter Emerges Content Creators Rejoice<\/div>\n

Twitter launched publicly in July of 2006 and gained popularity at South by Southwest om 2007. It now has over 150 million registered users.<\/p>\n<\/div>\n

<\/p>\n

\n
2006 – Facebook Opens Up to Everyone<\/div>\n

On September 26, 2006 Facebook was made available to everyone over 13. Soon businesses begin flocking, eager to utilize this new way to engage customers and fans.<\/p>\n<\/div>\n

\"2006<\/div>\n

<\/p>\n

\"2008<\/div>\n
\n
2008 – Ralph Lauren Launched Campaign with QR Codes<\/div>\n

In October of 2008, Ralph Lauren launches a new campaign that includes print ads with a QR Code, the first major corporation to start using them in the US.<\/p>\n<\/div>\n

<\/p>\n

\n
2011 – iPad Points to Possible Content Revolution<\/div>\n

The iPad opens a new wave of content creation that takes advantage of the inherent interactivity the device offers. Static content can now be transformed in a major way.<\/p>\n<\/div>\n

\"2011<\/div>\n

<\/p>\n

\"2020<\/div>\n
\n
2020 – Coca-Cola Content 2020<\/div>\n

The Coca-Cola Content 2020 marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A brief history of content marketing from 1800 to today.<\/p>\n","protected":false},"author":43,"featured_media":2057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[85],"class_list":["post-2036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaigns-advertising"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/2036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=2036"}],"version-history":[{"count":1,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/2036\/revisions"}],"predecessor-version":[{"id":3888,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/2036\/revisions\/3888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/2057"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=2036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=2036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}