{"id":2459,"date":"2020-03-25T19:31:20","date_gmt":"2020-03-25T19:31:20","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-group\/hashtag-your-business\/"},"modified":"2022-08-10T14:55:02","modified_gmt":"2022-08-10T14:55:02","slug":"hashtag-your-business","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/hashtag-your-business\/","title":{"rendered":"Hashtag Your #Business"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/sites\/4\/2022\/08\/hashtag-your-business.jpg\" alt=\"Hashtag Your Business\">&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<p><span class=\"largeletter2\">H<\/span>ashtags took the online world by storm in 2007, and they don\u2019t seem to be going anywhere.&#13;<br \/>\nSo what\u2019s a hashtag? Take that pound symbol (#) and put it in front of a word or phrase, and bam&#13;<br \/>\n\u2013 you\u2019ve just made your very own hashtag. Now that word or phrase is discoverable as a searchable&#13;<br \/>\ntag across social media platforms.&#13;\n<\/p>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlockHeader\">#Search with Hashtags<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<p>&#13;<br \/>\nWhy go to the doctor when you can search your symptoms&#13;<br \/>\nonline or ask your social media pals? (Side note: We don\u2019t&#13;<br \/>\nrecommend this, but we also know how much we love to&#13;<br \/>\nWebMD our own symptoms\u2026) The internet gives us instant&#13;<br \/>\nanswers. If a user has a bad headache, what will they do?&#13;<br \/>\nThey will search. Businesses who have \u201chashtagged\u201d their&#13;<br \/>\ncontent and relevant social posts will immediately rise to&#13;<br \/>\nthe top of the search.&#13;\n<\/p>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlockHeader\">Brand that #Hashtag<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<p>&#13;<br \/>\nHashtags are a great way to categorize your online content&#13;<br \/>\nand get your brand recognized. When you include a hashtag in&#13;<br \/>\nyour post, it automatically becomes searchable \u2013 this is especially&#13;<br \/>\nbeneficial on Instagram, Twitter and Facebook. Posting&#13;<br \/>\na picture from a chili cook-off or advertising the opening of a&#13;<br \/>\nnew office location? Hashtag it. All of that content automatically&#13;<br \/>\ncan be discovered in that hashtag category.&#13;\n<\/p>\n<p>&#13;<\/p>\n<p>&#13;<br \/>\nHashtags give your employees, friends (and now social media&#13;<br \/>\nfans) the unique chance to interact with your business.&#13;<br \/>\nAny photos, videos, or status updates featuring your hashtag&#13;<br \/>\ncan be aggregated and displayed on your Facebook landing&#13;<br \/>\npage or website.&#13;\n<\/p>\n<p>&#13;<\/p>\n<p>&#13;<br \/>\nMost everyone who uses the web knows common hashtags&#13;<br \/>\nsuch as #RelationshipGoals and #TGIF. But did you know you&#13;<br \/>\ncan create your very own? (#YourBusinessNameHere).&#13;\n<\/p>\n<p>&#13;<\/p>\n<p>&#13;<br \/>\nThat way, users can search directly for your content and it&#13;<br \/>\nwill all be discovered in one easy-to-find location.&#13;<br \/>\nBy creating a specific and unique hashtag just for your&#13;<br \/>\nbrand, you will help attract your target audience. Check out&#13;<br \/>\nsimilar businesses to your own, and find relevant hashtags&#13;<br \/>\nthat\u2019ll ring in the viewers.&#13;\n<\/p>\n<p>&#13;<\/p>\n<p>&#13;<br \/>\nIt\u2019s also important to gauge the relevance of your hashtags.&#13;<br \/>\nWeb tools like Twitonomy and Rite Tag can analyze all your&#13;<br \/>\nhashtags and help you determine which hashtags are good,&#13;<br \/>\npoor, or even overused in your area of business. Different&#13;<br \/>\ntypes of businesses call for different types of hashtags. It\u2019s&#13;<br \/>\nimportant to only use hashtags that will benefit your online&#13;<br \/>\npresence. And the best way to do that, is with data.&#13;\n<\/p>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlockHeader\">#Rules to Follow<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<p>&#13;<br \/>\nWhat\u2019s one of the best ways to optimize your use of&#13;<br \/>\nhashtags for your brand? Run a hashtag campaign. When&#13;<br \/>\nit comes to marketing-specific goals, hashtags can be&#13;<br \/>\nused as a call to action that will drive engagement. You can&#13;<br \/>\ninsert hashtags into television advertisements or other&#13;<br \/>\nmarketing messages that alert your consumers they are&#13;<br \/>\ninvited to participate.&#13;\n<\/p>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlockHeader\">The #Catch<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<p>&#13;<br \/>\nWhat\u2019s one of the best ways to optimize your use of&#13;<br \/>\nhashtags for your brand? Run a hashtag campaign. When&#13;<br \/>\nit comes to marketing-specific goals, hashtags can be&#13;<br \/>\nused as a call to action that will drive engagement. You can&#13;<br \/>\ninsert hashtags into television advertisements or other&#13;<br \/>\nmarketing messages that alert your consumers they are&#13;<br \/>\ninvited to participate.&#13;\n<\/p>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">#That&#8217;s All Folks<\/div>\n<p>&#13;<\/p>\n<div>&nbsp;<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlockHeader\">&#13;<br \/>\n#Different Businesses, Different #Hashtags&#13;\n<\/div>\n<p>&#13;<\/p>\n<div class=\"contentBlock\">&#13;<\/p>\n<div class=\"sectionHeader\">&#13;<br \/>\nThe top 7 hashtags used in different areas of businesses:&#13;\n<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreas\">&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne businessAreaHeader\">Financial Services<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo businessAreaHeader\">Retail<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#financialfreedom<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#boutiques<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#priorities<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#mall<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#lifesavings<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#style<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#retirementplan<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#shoppingaddict<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#income<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#promo<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#investing<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#shoppingtime<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#creditscore<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#musthave<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne businessAreaHeader\">Blogging<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo businessAreaHeader\">Food<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#newblogpost<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#foodporn<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#newblogger<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#foodie<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#bloglife<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#knowyourfood<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#instablogger<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#foodforthought<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#newpost<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#foodnutrition<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#blogspot<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#freshfood<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#writer<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#superfood<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne businessAreaHeader\">Real Estate<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo businessAreaHeader\">DIY<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#realestate<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#diy<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#properties<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#home<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#justlisted<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#interiordesign<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#broker<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#homedecor<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#realtor<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#hgtv<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#homesearch<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#repair<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#househunting<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#design<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div>&nbsp;<\/div>\n<p>&#13;<\/p>\n<div class=\"sectionHeader\">&#13;<br \/>\nAnd in our area of business, here\u2019s the top 10 hashtags related to marketing:&#13;\n<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreas\">&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#Sales<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#Jobs<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#Advertisign<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#Social<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#SEO<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#Business<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#SocialMedia<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#Branding<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaRow\">&#13;<\/p>\n<div class=\"businessAreaColOne\">#PR<\/div>\n<p>&#13;<\/p>\n<div class=\"businessAreaColTwo\">#Job<\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;\n<\/p><\/div>\n<p>&#13;\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; Hashtags took the online world by storm in 2007, and they don\u2019t seem to be going anywhere.&#13; So what\u2019s a hashtag? Take that pound symbol (#) and put it in front of a word or phrase, and bam&#13; \u2013 you\u2019ve just made your very own hashtag. Now that word or phrase is discoverable [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":2460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[59,46],"class_list":["post-2459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-search","tag-social"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/2459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/comments?post=2459"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/posts\/2459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/2460"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=2459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/tags?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}