{"id":11075,"date":"2025-02-17T21:53:27","date_gmt":"2025-02-17T21:53:27","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?post_type=work&#038;p=11075"},"modified":"2025-06-04T15:16:37","modified_gmt":"2025-06-04T15:16:37","slug":"summit-brands","status":"publish","type":"work","link":"https:\/\/leap.staging.ribbitt.com\/leap-group\/work\/summit-brands\/","title":{"rendered":"Summit Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11075\" class=\"elementor elementor-11075\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56a1c0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"d56a1c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-67e43b6 e-con-full e-flex e-con e-child\" data-id=\"67e43b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224c4d2 e-con-full e-flex e-con e-child\" data-id=\"224c4d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583f763 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"583f763\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSummit Brands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783e740 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"783e740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We gave Summit Brands a clean new look\u2014literally. With fresh creative, smart influencer moves, and a simplified strategy, we helped power serious growth for this hardworking household brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3e4154 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b3e4154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34252a animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d34252a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30d2eaa e-con-full e-flex e-con e-child\" data-id=\"30d2eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9ee8a8f e-con-full e-flex e-con e-child\" data-id=\"9ee8a8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-8dc8644 e-con-full e-flex e-con e-child\" data-id=\"8dc8644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e449a1 elementor-widget elementor-widget-counter\" data-id=\"1e449a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35.1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79452dd elementor-widget elementor-widget-text-editor\" data-id=\"79452dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-057d30c e-con-full e-flex e-con e-child\" data-id=\"057d30c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd528c elementor-widget elementor-widget-text-editor\" data-id=\"1cd528c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In foot traffic to retailers in Q1 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9157fb1 e-con-full e-flex e-con e-child\" data-id=\"9157fb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-045b031 e-con-full e-flex e-con e-child\" data-id=\"045b031\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66d0a4 elementor-widget elementor-widget-counter\" data-id=\"b66d0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"234.3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7ac73 elementor-widget elementor-widget-text-editor\" data-id=\"2d7ac73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434309b e-con-full e-flex e-con e-child\" data-id=\"434309b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21662 elementor-widget elementor-widget-text-editor\" data-id=\"7d21662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In unique visitors to Summit Brands website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9433399 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"9433399\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f29197 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0f29197\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6004b7a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6004b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Clean and Clear Win: How we drove category growth and in-store sales for Summit Brand products through strategic influencer campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d0f9df e-con-full e-flex e-con e-child\" data-id=\"6d0f9df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7bc50 elementor-widget elementor-widget-text-editor\" data-id=\"8d7bc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the family-owned Summit Brands was ready to scale new heights, President and CEO Joel Harter partnered with Leap Group to develop a robust marketing and creative strategy for its portfolio of innovative and sustainable household cleaning products.<\/p><p><br><\/p><p>Through consulting, paid media, creative, analytics and SEO strategy, we helped drive growth through in-store sales of Summit Brand products by positioning them as category leaders well worth the higher price tag compared to generic products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83358d elementor-widget elementor-widget-image\" data-id=\"a83358d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"939\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Dryel_Consideration_4x5_GolfPolo-1-1.jpg\" class=\"attachment-full size-full wp-image-11126\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Dryel_Consideration_4x5_GolfPolo-1-1.jpg 751w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Dryel_Consideration_4x5_GolfPolo-1-1-240x300.jpg 240w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea5337 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0ea5337\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f5ce1d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"8f5ce1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b65e346 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b65e346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Repositioning Dryel as a premium product on retail shelves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f36aa19 e-con-full e-flex e-con e-child\" data-id=\"f36aa19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5a7ab elementor-widget elementor-widget-text-editor\" data-id=\"1e5a7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We began our work with the innovative company with an integrated, multi-channel campaign for Dryel, a product launched by P&amp;G in the late 90s that had recently evolved to optimize the At-Home Dry Cleaning category.<\/p><p>Based on findings from our in-house research department, we focused on Dryel\u2019s new Rapid Refresh Technology, positioning the product as a gentler alternative to dry cleaning or traditional washing \u2014 transforming it into a premium offering on retail shelves. We determined our target audience was consumers seeking an alternative to traditional water-based laundry methods, with competitors being professional dry-cleaning services and hand-washing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0989bb e-flex e-con-boxed e-con e-parent\" data-id=\"d0989bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f0bcc elementor-widget elementor-widget-image\" data-id=\"28f0bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"540\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-collage.jpg\" class=\"attachment-full size-full wp-image-11127\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-collage.jpg 1440w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-collage-300x113.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-collage-1024x384.jpg 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-collage-768x288.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe7fb50 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"fe7fb50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ec0393 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0ec0393\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f2a765 e-con-full e-flex e-con e-child\" data-id=\"1f2a765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7868d2b elementor-widget elementor-widget-text-editor\" data-id=\"7868d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With that foundation, we devised a multi-faceted campaign that leveraged engaging social trends and educational content to inform both experienced laundry-doers and newcomers about the convenience, cost savings, and time-efficiency of Dryel versus dry cleaning. We employed a simulated map search to emphasize the accessibility of Dryel, positioning it as a convenient, in-home dry-cleaning solution. After capturing video viewers in the awareness campaign, we retargeted engaged users with brand-focused ads, driving them to the Dryel product page for further information and purchase.<\/p><p>By utilizing Google, Facebook, and Instagram ads, we effectively primed key markets for the New &amp; Improved Dryel release in Walmart stores for Fall 2023. The campaign achieved impressive results, with an online $26.18 Cost Per Lead, a remarkable 56.18% lower than benchmark, demonstrating efficient use of the client\u2019s marketing budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c505644 e-grid e-con-boxed e-con e-parent\" data-id=\"c505644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2289e48 elementor-widget elementor-widget-image\" data-id=\"2289e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"418\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-1-1.jpg\" class=\"attachment-full size-full wp-image-11130\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-1-1.jpg 418w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-1-1-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0571744 elementor-widget elementor-widget-image\" data-id=\"0571744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"419\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-2.jpg\" class=\"attachment-large size-large wp-image-11131\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-2.jpg 418w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-2-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social-2-150x150.jpg 150w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066f302 elementor-widget elementor-widget-image\" data-id=\"066f302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"419\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social3.jpg\" class=\"attachment-large size-large wp-image-11133\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social3.jpg 419w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social3-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/dryel-social3-150x150.jpg 150w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5c37c0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d5c37c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34b3b9c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"34b3b9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab70cc9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ab70cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building on our success with a robust by simple marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d523b89 e-con-full e-flex e-con e-child\" data-id=\"d523b89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c840a elementor-widget elementor-widget-text-editor\" data-id=\"29c840a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the highly successful Dryel campaign, we had a rich database of performance analytics to draw on for successive marketing efforts. Based on our experience, we developed a strategic approach to drive category consideration for Dryel and Glisten (another premium product) through tactics that captured consumers at every point in the funnel:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44209e2 e-flex e-con-boxed e-con e-parent\" data-id=\"44209e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eb5d1b e-con-full e-flex e-con e-child\" data-id=\"6eb5d1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1355207 elementor-widget elementor-widget-text-editor\" data-id=\"1355207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, by increasing awareness and online engagement and optimizing the website to educate consumers and drive SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e41951d e-con-full e-flex e-con e-child\" data-id=\"e41951d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64ed98 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a64ed98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><circle cx=\"24.9301\" cy=\"25.061\" r=\"24.4926\" fill=\"black\" fill-opacity=\"0.1\"><\/circle><path d=\"M14.5859 23.2667C13.8956 23.2667 13.3359 23.8264 13.3359 24.5167C13.3359 25.2071 13.8956 25.7667 14.5859 25.7667V23.2667ZM33.9754 25.4006C34.4635 24.9125 34.4635 24.121 33.9754 23.6328L26.0204 15.6779C25.5323 15.1897 24.7408 15.1897 24.2526 15.6779C23.7645 16.166 23.7645 16.9575 24.2526 17.4457L31.3237 24.5167L24.2526 31.5878C23.7645 32.0759 23.7645 32.8674 24.2526 33.3556C24.7408 33.8437 25.5323 33.8437 26.0204 33.3556L33.9754 25.4006ZM14.5859 25.7667L33.0915 25.7667V23.2667L14.5859 23.2667V25.7667Z\" fill=\"#838383\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff4f7e e-con-full e-flex e-con e-child\" data-id=\"8ff4f7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb31eb elementor-widget elementor-widget-text-editor\" data-id=\"beb31eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then, by focusing spend on top items during key seasons and driving consumers to key retailers in alignment with a sales promotion plan; supported by collaboration with sales to fill the voids (including SMART Team support to improve selling stories and sample kits).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3df167 e-con-full e-flex e-con e-child\" data-id=\"a3df167\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d058a3b elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d058a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><circle cx=\"24.9301\" cy=\"25.061\" r=\"24.4926\" fill=\"black\" fill-opacity=\"0.1\"><\/circle><path d=\"M14.5859 23.2667C13.8956 23.2667 13.3359 23.8264 13.3359 24.5167C13.3359 25.2071 13.8956 25.7667 14.5859 25.7667V23.2667ZM33.9754 25.4006C34.4635 24.9125 34.4635 24.121 33.9754 23.6328L26.0204 15.6779C25.5323 15.1897 24.7408 15.1897 24.2526 15.6779C23.7645 16.166 23.7645 16.9575 24.2526 17.4457L31.3237 24.5167L24.2526 31.5878C23.7645 32.0759 23.7645 32.8674 24.2526 33.3556C24.7408 33.8437 25.5323 33.8437 26.0204 33.3556L33.9754 25.4006ZM14.5859 25.7667L33.0915 25.7667V23.2667L14.5859 23.2667V25.7667Z\" fill=\"#838383\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3022c83 e-con-full e-flex e-con e-child\" data-id=\"3022c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500cfc elementor-widget elementor-widget-text-editor\" data-id=\"4500cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And finally by leaning heavily on Walmart Connect and Amazon Advertising with key season and strategic items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8e2f5 elementor-widget elementor-widget-image\" data-id=\"df8e2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"45\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-48.svg\" class=\"attachment-large size-large wp-image-11269\" alt=\"walmart\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2857816 elementor-widget elementor-widget-image\" data-id=\"2857816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"94\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/image-47.svg\" class=\"attachment-large size-large wp-image-11270\" alt=\"amazon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ce34a e-grid e-con-boxed e-con e-parent\" data-id=\"44ce34a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04168a1 elementor-widget elementor-widget-video\" data-id=\"04168a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leap.staging.ribbitt.com\\\/leap-group\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/glisten-video-poster.jpg&quot;,&quot;id&quot;:11154,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/leap.staging.ribbitt.com\\\/leap-group\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Glisten-Holiday-Text-v2.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-04168a1&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" 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427w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/glisten-video-poster-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/glisten-video-poster-150x150.jpg 150w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869d1ba elementor-widget elementor-widget-image\" data-id=\"869d1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"427\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_Disposer_Static_2-1.jpg\" class=\"attachment-full size-full wp-image-11152\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_Disposer_Static_2-1.jpg 431w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_Disposer_Static_2-1-300x297.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_Disposer_Static_2-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51df06 elementor-widget elementor-widget-image\" data-id=\"b51df06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"427\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_RemovesToughestBuildUp_Static-1.jpg\" class=\"attachment-large size-large wp-image-11151\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_RemovesToughestBuildUp_Static-1.jpg 427w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_RemovesToughestBuildUp_Static-1-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_RemovesToughestBuildUp_Static-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7273ab e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d7273ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-915c17c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"915c17c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e2ef31 e-con-full e-flex e-con e-child\" data-id=\"0e2ef31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2848c86 elementor-widget elementor-widget-text-editor\" data-id=\"2848c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To accomplish this, we developed a simple but robust marketing and creative strategy that leveraged paid influencers with both organic and paid content. We knew that Summit Brands was trailing in the content wars \u2014 one of its main competitors, Pink Stuff, was averaging 35 posts a month on TikTok (compared to Glisten\u2019s 7 posts and Dryel\u2019s 5 posts). Leveraging influencers would allow us to rise to the challenge, utilizing their fan bases and boosting content creation, while also building brand trust and recognition among an engaged audience and increasing visibility of Summit products and posting cadence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a606a8f e-grid e-con-boxed e-con e-parent\" data-id=\"a606a8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1729b2 elementor-widget elementor-widget-video\" data-id=\"f1729b2\" data-element_type=\"widget\" data-e-type=\"widget\" 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srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.04.50\u202fPM-1.png 722w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.04.50\u202fPM-1-169x300.png 169w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.04.50\u202fPM-1-578x1024.png 578w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0daa3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"da0daa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dd6ecd e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"5dd6ecd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-351e816 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"351e816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Developing a more effective approach to influencer partnerships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e411551 e-con-full e-flex e-con e-child\" data-id=\"e411551\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e07bee6 elementor-widget elementor-widget-text-editor\" data-id=\"e07bee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While influencer marketing has skyrocketed in importance in recent years, many companies still struggle with the right approach to take for their brands. That\u2019s why we crafted an influencer marketing recruitment strategy that helped us identify the influencers that most aligned with Summit Brands\u2019 values and audience, offer them a compelling compensation package, and create clear content guidelines specifying deliverables and usage rights. We even created our own platform that analyzed each profile in-depth, reviewing demographics, engagement metrics, content styles, brands that they\u2019ve worked with, and other key factors. This enabled us to work with influencers that had at least a 5% engagement rate (influencer benchmark) and did not have affiliation with competitors, but had similar interests to the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7035388 e-flex e-con-boxed e-con e-parent\" data-id=\"7035388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b29a2b elementor-widget elementor-widget-image\" data-id=\"9b29a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1311\" height=\"736\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.20.01\u202fPM-1-1.png\" class=\"attachment-full size-full wp-image-11285\" alt=\"dryel\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.20.01\u202fPM-1-1.png 1311w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.20.01\u202fPM-1-1-300x168.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.20.01\u202fPM-1-1-1024x575.png 1024w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-16-at-1.20.01\u202fPM-1-1-768x431.png 768w\" sizes=\"auto, (max-width: 1311px) 100vw, 1311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef59b6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"fef59b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fabbc15 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"fabbc15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6600b6 e-con-full e-flex e-con e-child\" data-id=\"b6600b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e131975 elementor-widget elementor-widget-text-editor\" data-id=\"e131975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once approved, our influencers began creating content and submitting to the platform, which ensured that all assets were properly reviewed and approved, and included all required brand hashtags and mandatories, prior to posting. Then, we implemented a detailed analytics process to gauge content efficacy, including clear KPIs, continual performance monitoring, testing influencer content against co-branded content, and adjusting strategies based on performance. This was followed by product-focused ads that targeted users who had engaged with the influencers and shoppable pages that promoted retail stories, driving consumers further down the funnel.<\/p><p>To ensure our client teams could stay informed of key metrics and creative for individual products, we delivered sales and marketing reports in a simple statistical format every week, and also uploaded creative examples to a shared Dropbox folder that sales teams could use in retail buyer conversations. Plus, by implementing PriceSpider link tracking, all our influencer posts and social ads had unique campaign identifiers that allowed us (and the client teams) to evaluate their effectiveness and pivot when needed, ensuring maximum return on every media dollar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e43619 e-grid e-con-boxed e-con e-parent\" data-id=\"8e43619\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abdaa15 elementor-widget elementor-widget-image\" data-id=\"abdaa15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-3-1-1.jpg\" class=\"attachment-full size-full wp-image-11143\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-3-1-1.jpg 625w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-3-1-1-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-3-1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fb3cc elementor-widget elementor-widget-image\" data-id=\"86fb3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-4-1-1.jpg\" class=\"attachment-full size-full wp-image-11141\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-4-1-1.jpg 625w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-4-1-1-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/1080x1080-Dryel-Before-After-4-1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e434921 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e434921\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dbd1c0 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"2dbd1c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-832e049 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"832e049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Celebrating big category wins for our premium CPG products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf3444c e-con-full e-flex e-con e-child\" data-id=\"cf3444c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-935fd1b elementor-widget elementor-widget-text-editor\" data-id=\"935fd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Though we took a rigorous approach to influencers, our efforts demonstrated early and sustained success in driving category consideration and website traffic. In just over two months, the Dryel campaign had achieved 6.4 million impressions, 2.2 million video views and a 33.2% engagement rate (over a 12.6% benchmark!) and made significant strides in landing page visits. Plus, its newly created TikTok account gained more than 700 new followers in the first month alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45485e9 e-grid e-con-boxed e-con e-parent\" data-id=\"45485e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ee3a7 elementor-widget elementor-widget-image\" data-id=\"94ee3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"667\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign1_1080x1920_Static-1.jpg\" class=\"attachment-full size-full wp-image-11134\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign1_1080x1920_Static-1.jpg 375w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign1_1080x1920_Static-1-169x300.jpg 169w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581097d elementor-widget elementor-widget-image\" data-id=\"581097d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"667\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v2_1080x1920_Static-1-1-1.jpg\" class=\"attachment-full size-full wp-image-11137\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v2_1080x1920_Static-1-1-1.jpg 376w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v2_1080x1920_Static-1-1-1-169x300.jpg 169w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5e66b elementor-widget elementor-widget-image\" data-id=\"2e5e66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"667\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v3_1080x1920_Static-1.jpg\" class=\"attachment-full size-full wp-image-11138\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v3_1080x1920_Static-1.jpg 377w, https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-content\/uploads\/sites\/4\/Glisten_MiniCampaign2_v3_1080x1920_Static-1-170x300.jpg 170w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd6a1ab e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bd6a1ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a2b28d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"2a2b28d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a75f3b e-con-full e-flex e-con e-child\" data-id=\"4a75f3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ce590 elementor-widget elementor-widget-text-editor\" data-id=\"e6ce590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Glisten campaign demonstrated similarly impressive results, achieving 7.1 million impressions, 1.7 million video views, a 22.7% engagement rate and a consistently high number of clicks \u2014 26.3K in just the first two months! This has resulted in more shoppable landing page engagements for retailers, especially for Publix, which was added to the page in February.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d4b9e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f1d4b9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c681c1c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c681c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9483db e-con-full e-flex e-con e-child\" data-id=\"e9483db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4e46b6c e-con-full e-flex e-con e-child\" data-id=\"4e46b6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-75fe77a e-con-full e-flex e-con e-child\" data-id=\"75fe77a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f865498 elementor-widget elementor-widget-counter\" data-id=\"f865498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35.1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c05ff elementor-widget elementor-widget-text-editor\" data-id=\"75c05ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ef477 e-con-full e-flex e-con e-child\" data-id=\"34ef477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f77263 elementor-widget elementor-widget-text-editor\" data-id=\"5f77263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In foot traffic to retailers in Q1 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ff2dcc e-con-full e-flex e-con e-child\" data-id=\"0ff2dcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5431720 e-con-full e-flex e-con e-child\" data-id=\"5431720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5088c elementor-widget elementor-widget-counter\" data-id=\"3f5088c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"234.3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f3aaf elementor-widget elementor-widget-text-editor\" data-id=\"17f3aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a4b45 e-con-full e-flex e-con e-child\" data-id=\"04a4b45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f26a4d elementor-widget elementor-widget-text-editor\" data-id=\"7f26a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In unique visitors to Summit Brands website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We gave Summit Brands a clean new look\u2014literally. With fresh creative, smart influencer moves, and a simplified strategy, we helped power serious growth for this hardworking household brand. The Results 0 Increase In foot traffic to retailers in Q1 2024 0 % Increase In unique visitors to Summit Brands website A Clean and Clear Win: [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":11252,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-11075","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/work\/11075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":36,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/work\/11075\/revisions"}],"predecessor-version":[{"id":11499,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/work\/11075\/revisions\/11499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media\/11252"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/media?parent=11075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-group\/wp-json\/wp\/v2\/categories?post=11075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}