{"id":20,"date":"2022-08-24T16:30:39","date_gmt":"2022-08-24T16:30:39","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/?page_id=20"},"modified":"2023-03-22T17:19:40","modified_gmt":"2023-03-22T17:19:40","slug":"about","status":"publish","type":"page","link":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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IT'S NOT ABOUT US IT'S ABOUT YOUR TARGET CUSTOMER <\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LEAP MATTER IS AN INDEPENDENT AWARD-WINNING GRAPHIC DESIGN AGENCY WHO PUTS DESIGN \u2014 AND YOUR CUSTOMER \u2014 IN THE CENTER OF EVERYTHING WE DO.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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process.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEach project has unique circumstances and challenges that require us to keep our process<\/span> adaptive, but there are three main phases that remain constant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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approach.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The\u00a0plan\u00a0<\/strong>phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals\u2014as well as problems to be solved\u2014we prioritize opportunities and propose real solutions.<\/p>

Taking a divergent approach, we\u00a0create<\/strong> a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.<\/p>

Then we\u00a0activate.<\/strong>\u00a0Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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core values.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAt LEAP Matter, we value C.R.A.F.T.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Creativity.<\/strong>
To reach intended audiences, we imagine, create and activate original, design-centric ideas.<\/p>

Reliability.<\/strong>
We strive to be prepared, responsible, focused and consistent.<\/p>

Authenticity.<\/strong>
We\u2019re honest, straightforward and professional.<\/p>

Flexibility.<\/strong>
We\u2019re adaptive and have a helpful, can-do attitude.<\/p>

Teamwork.<\/strong>
We are collaborative and respectful of all perspectives\u2014and we\u2019re accountable to ourselves, each other, and our clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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expertise.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tCategories\/Industries<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B
CPG
Healthcare
Sports + Recreation
Food + Beverage
Government
Financial
Manufacturing
Technology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tBrand<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Positioning\/Purpose Statements
Golden Bullseye (What, How, Why)
Stakeholder Interviews\/Surveys
Competitive Landscape Analysis
Personality Archetype
Visual Mood Boards
Messaging Voice and Tone
Naming
Copywriting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tDesign<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Logo\/Identity
Iconography
Printed Collateral
Packaging
Advertising\/Campaign
Exhibit\/Trade Show
Motion\/Video
Interactive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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clients.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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