{"id":2968,"date":"2024-07-27T01:50:25","date_gmt":"2024-07-27T01:50:25","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/?p=2968"},"modified":"2024-07-30T00:32:39","modified_gmt":"2024-07-30T00:32:39","slug":"the-psychology-of-color-in-branding-how-to-choose-the-right-palette-for-your-brands","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/insights\/the-psychology-of-color-in-branding-how-to-choose-the-right-palette-for-your-brands\/","title":{"rendered":"The Psychology of Color in Branding: How to Choose the Right Palette for Your Brands"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Color psychology is an intriguing facet of modern marketing. Its far-reaching power of influence has been proven through multiple studies. Exhibit A: Did you know that Skittles actually don’t come in five flavors? Only their colors and scent profiles are different!<\/p>

The top-selling companies have figured out how to harness this impact of color on branding, turning the science-based study of color psychology into a method of drawing consumers in. But what exactly is the psychology of color, how does it impact consumers, and how can brands harness it to influence growth? Let’s find out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

What Is Color Psychology? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Bright, warm colors make us feel happy or optimistic, and muted tones bring an atmosphere of calm. Yellow is synonymous with joy, blue is peaceful, and red is passionate and powerful. Most of us have a basic awareness of color psychology in marketing. Just consider how many medical organizations use strong blue hues in their logos, or the number of plant-based health brands that incorporate shades of green. Humans have intrinsic perceptions of color, and those perceptions heavily influence their purchasing decisions.<\/p>

Colors can cause consumers to view your brand as trendy or modest, exciting or grounded, innovative or traditional. Understanding consumer perceptions well enough to create effective brand color strategy is a complex process, but it’s vital to a brand’s success. If you’re here today to learn how to use color psychology in marketing to create a strong brand identity, (matter) has the in-depth analysis you need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Understand the Function of Colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Color psychology in marketing states that certain colors evoke specific feelings and actions. Taking what you’ve learned about your brand’s identity and your competitor’s choices, let’s explore how different colors make consumers feel and which industries they’re most closely associated with to help you choose your own color palette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"July\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"July\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The list goes on and on: You could incorporate pink into a logo to evoke hope, brown to convey a more serious attitude, or black to inspire efficiency and elegance. Interestingly, the most commonly used color in a company logo is blue, with red, gray, black, and silver following close behind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The Impact of Color on Branding <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Color psychology might seem like a niche area of study, but it’s backed by years of scientific research. In fact, studies have proven that color can influence up to 85% of consumers\u2019 purchasing decisions. Once you understand just how deeply your target audience is influenced by something as simple as the shade of purple you use in your logo, you’ll open up an entire world of possibilities.<\/p>

Many of today’s top businesses actually invest a large portion of their marketing budget into focus groups and market testing to uncover the impact of their color choices. This research applies to their logos, packaging designs, marketing materials, and more. Testing can give you insight into consumer sentiment about your brand color before you go public with your choices.<\/p>

Curious about which companies are making color psychology, research, and testing work to their advantage? Here’s a quick rundown of some of the world’s most affluent businesses and the colors they use to draw customers in:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t