{"id":3775,"date":"2025-05-28T19:00:38","date_gmt":"2025-05-28T19:00:38","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/?p=3775"},"modified":"2025-05-28T19:18:43","modified_gmt":"2025-05-28T19:18:43","slug":"how-to-evolve-a-brand-while-staying-true-to-its-core","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/insights\/how-to-evolve-a-brand-while-staying-true-to-its-core\/","title":{"rendered":"How To Evolve A Brand While Staying True To Its Core"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3775\" class=\"elementor elementor-3775\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2ad81 e-flex e-con-boxed e-con e-parent\" data-id=\"ae2ad81\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa14b07 elementor-widget elementor-widget-text-editor\" data-id=\"fa14b07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evolving your brand is a lot like updating your favorite app \u2013 it needs to stay current to function, be user-friendly to avoid frustration, and look appealing to keep audiences engaged \u2013 but if you change too much, too fast, you risk alienating loyal users who flocked to your platform for a reason. In today\u2019s fast-moving world, brand core values must grow and adapt without losing their values and voice. This challenge is both an art and a strategy. Follow this brand-refresh guide for a step-by-step walkthrough of the most essential strategic steps. We&#8217;ll help you make sure your evolving brand identity is both authentic and effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccbbcb elementor-widget elementor-widget-heading\" data-id=\"0ccbbcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basics of Brand Evolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c366cc1 elementor-widget elementor-widget-text-editor\" data-id=\"c366cc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the heart of any successful brand evolution lies a deep understanding of your brand\u2019s core values, a clear strategy for growth, and a commitment to consistent messaging. Whether you\u2019re refining your visual identity, refreshing your messaging, or repositioning in a changing market, it&#8217;s critical that your company masters innovation without disconnection. The most seamless brand evolutions hit three major milestones:\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8cb95 elementor-widget elementor-widget-image\" data-id=\"5d8cb95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image1.png\" class=\"attachment-full size-full wp-image-3782\" alt=\"may blog image 1\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image1.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image1-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf69e9 elementor-widget elementor-widget-text-editor\" data-id=\"1cf69e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that we&#8217;ve outlined potential pitfalls, let&#8217;s take an even closer look at how to balance brand core values with an evolving brand identity. The (matter) team strongly recommends working your way through each of the following guidelines to maximize the success of your brand evolution strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775cb46 elementor-widget elementor-widget-heading\" data-id=\"775cb46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Revisit Your Brand: Core Values, Voice &amp; Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc6329 elementor-widget elementor-widget-image\" data-id=\"1dc6329\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image2.png\" class=\"attachment-full size-full wp-image-3781\" alt=\"may blog image 2\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image2.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image2-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image2-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36ad9f elementor-widget elementor-widget-text-editor\" data-id=\"c36ad9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To continue the app metaphor above, think of your brand core values as the source code to its continued success: Altering the interface is fine, but tampering with the foundation can crash the whole system.\u00a0<\/p><p>Your best path through this marketing minefield is consistent brand messaging, even as your brand&#8217;s personality, products, or services grow and adapt. Answer the following questions about your brand core values to maintain consistent brand messaging and stay grounded in your authentic purpose.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8400a65 elementor-widget elementor-widget-text-editor\" data-id=\"8400a65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>What is your brand&#8217;s &#8220;why&#8221;?<\/strong> Come back to its foundational purpose to make sure a clear through-line is always present.<\/li><li><strong>Can you identify non-negotiables?<\/strong> What aspects of your brand must remain constant even as it evolves?<\/li><li><strong>How do your brand&#8217;s core values compare to current market trends?<\/strong> Anchoring your evolution in authenticity is key, but so is staying relevant and giving customers what they need and want.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3acaefd elementor-widget elementor-widget-heading\" data-id=\"3acaefd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assess Your Need for Brand Evolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbce9d elementor-widget elementor-widget-text-editor\" data-id=\"7fbce9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just because you can evolve your brand doesn\u2019t always mean you should. Like upgrading a wardrobe, you need to know whether it&#8217;s time for a seasonal refresh or a total style overhaul. Rather than spending precious time and resources when a brand evolution strategy isn&#8217;t even necessary, take a few beats to evaluate the external and internal signals that suggest it\u2019s time for change \u2013 or time to stay put.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bba43c elementor-widget elementor-widget-image\" data-id=\"7bba43c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image3.png\" class=\"attachment-full size-full wp-image-3780\" alt=\"may blog image 3\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image3.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image3-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image3-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4b104 elementor-widget elementor-widget-text-editor\" data-id=\"fe4b104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Is change necessary or helpful right now?<\/strong> Tracking and recognizing market shifts, audience changes, and internal company growth can help you determine whether your current strategy is on-target or not.<\/li><li><strong>How is your brand performing?<\/strong> Auditing your brand&#8217;s current performance and perception can help your creative team gauge the need for a new brand evolution strategy.<\/li><li><strong>Can you differentiate between a full rebrand and a brand refresh?<\/strong> Brand refreshes are common and fairly quick. You&#8217;ve likely undergone several refreshed iterations since your company&#8217;s inception. A full rebrand, however, requires a much larger commitment of time and money.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19c59b elementor-widget elementor-widget-heading\" data-id=\"d19c59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maintaining Consistent Brand Messaging Across Channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd96480 elementor-widget elementor-widget-image\" data-id=\"dd96480\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image4.png\" class=\"attachment-full size-full wp-image-3779\" alt=\"may blog image 4\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image4.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image4-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image4-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb4ab5 elementor-widget elementor-widget-text-editor\" data-id=\"acb4ab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brand is only as strong as its story, and that story needs to be told cohesively. In a multichannel world, mixed messages can dilute trust and cause audience confusion. Instead of initiating a complete departure from your original tone and content, focus on crafting a consistent brand messaging that creates alignment across every platform, from your website and social platforms to your customer service scripts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac08096 elementor-widget elementor-widget-text-editor\" data-id=\"ac08096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"background-color: transparent;\"><strong>Is your content, customer experience, and communication aligned?<\/strong> Focus on creating a customer-centric culture, understanding customer needs, establishing clear communication channels, and ensuring consistent messaging across all touchpoints. Which tools are at your disposal to ensure message consistency? If your current content tools are widespread or disjointed, centralize your brand assets and templates while providing extra employee training to streamline your processes and capitalize on consistent brand messaging.<\/span><\/li><li><strong>Is your strategy underperforming?<\/strong> Rather than adopting a set-it-and-forget-it mentality of brand evolution, implement a review process and regularly audit content across all platforms and channels to make sure your new brand evolution strategy is keyed in and on-target.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8902c83 elementor-widget elementor-widget-heading\" data-id=\"8902c83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execute Your Brand Evolution Strategy with Precision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a5132 elementor-widget elementor-widget-text-editor\" data-id=\"04a5132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After you&#8217;ve revisited your brand core values, assessed your need for evolution, and ensured consistent brand messaging across your digital ecosystem, it&#8217;s time for the marketing rubber to meet the digital road.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25af044 elementor-widget elementor-widget-text-editor\" data-id=\"25af044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Refresh your brand&#8217;s tone and voice while staying aligned with its core personality.<\/li><li>Set goals and define success metrics.<\/li><li>Update brand guidelines and involve stakeholders.<\/li><li>Train and align your internal teams.<\/li><li>Rely on competitive benchmarking and audience research.<\/li><li>Balance innovation with consistency.<\/li><li>Decide between a phased rollout and a big reveal (both have pros and cons).<\/li><li>Communicating the evolution to your audience.<\/li><li>Monitor the evolution&#8217;s reception and make adjustments based on feedback.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a502945 elementor-widget elementor-widget-heading\" data-id=\"a502945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Deep-Dive Into Brand Identity: An Iconic Club Gets a Contemporary (matter) Makeover<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f0e18 elementor-widget elementor-widget-text-editor\" data-id=\"a9f0e18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The American Kennel Club has diligently advocated for all the canines of the world for more than 140 years. This level of commitment is honorable, creates a trustworthy reputation, and has established the AKC as a stalwart of the non-profit community \u2013 but it&#8217;s also held the organization back. Outdated messaging left younger audiences behind, and the brand needed a modern refresh to engage Millennial and Gen Z demographics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96cd2c4 elementor-widget elementor-widget-image\" data-id=\"96cd2c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image5.png\" class=\"attachment-full size-full wp-image-3778\" alt=\"may blog image 5\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image5.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image5-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image5-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f794a4 elementor-widget elementor-widget-text-editor\" data-id=\"1f794a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The (matter) team approached the AKC brand evolution with dynamic energy, creating and launching a gorgeous new campaign that not only raised brand awareness but also connected emotionally with today\u2019s dog owners. Here&#8217;s how:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ceb3f elementor-widget elementor-widget-image\" data-id=\"c6ceb3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image6.png\" class=\"attachment-full size-full wp-image-3777\" alt=\"may blog image 6\" srcset=\"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image6.png 1000w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image6-300x150.png 300w, https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-content\/uploads\/sites\/5\/2025\/05\/Matter_MayBlog_Image6-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4428b elementor-widget elementor-widget-heading\" data-id=\"bd4428b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(matter) More With a Brand Evolution Partner by Your Side<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad0f97 elementor-widget elementor-widget-text-editor\" data-id=\"8ad0f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team of experts has decades of combined success with maintaining consistent brand messaging while developing highly effective brand evolution strategies. If this brand refresh guide has whet your whistle and you&#8217;re eager to set your brand on a new growth path,<a href=\"https:\/\/leapmatter.com\/\" target=\"_blank\" rel=\"noopener\"> reach out to (matter) for more detailed guidance on evolving brand identity<\/a>. We&#8217;re always here to help your brand matter more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Evolving your brand is a lot like updating your favorite app \u2013 it needs to stay current to function, be user-friendly to avoid frustration, and look appealing to keep audiences engaged \u2013 but if you change too much, too fast, you risk alienating loyal users who flocked to your platform for a reason. In today\u2019s [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":3783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":4,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":3794,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/posts\/3775\/revisions\/3794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/media\/3783"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}