{"id":3775,"date":"2025-05-28T19:00:38","date_gmt":"2025-05-28T19:00:38","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/?p=3775"},"modified":"2025-05-28T19:18:43","modified_gmt":"2025-05-28T19:18:43","slug":"how-to-evolve-a-brand-while-staying-true-to-its-core","status":"publish","type":"post","link":"https:\/\/leap.staging.ribbitt.com\/leap-matter\/insights\/how-to-evolve-a-brand-while-staying-true-to-its-core\/","title":{"rendered":"How To Evolve A Brand While Staying True To Its Core"},"content":{"rendered":"\t\t
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Evolving your brand is a lot like updating your favorite app \u2013 it needs to stay current to function, be user-friendly to avoid frustration, and look appealing to keep audiences engaged \u2013 but if you change too much, too fast, you risk alienating loyal users who flocked to your platform for a reason. In today\u2019s fast-moving world, brand core values must grow and adapt without losing their values and voice. This challenge is both an art and a strategy. Follow this brand-refresh guide for a step-by-step walkthrough of the most essential strategic steps. We’ll help you make sure your evolving brand identity is both authentic and effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Basics of Brand Evolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the heart of any successful brand evolution lies a deep understanding of your brand\u2019s core values, a clear strategy for growth, and a commitment to consistent messaging. Whether you\u2019re refining your visual identity, refreshing your messaging, or repositioning in a changing market, it’s critical that your company masters innovation without disconnection. The most seamless brand evolutions hit three major milestones:\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now that we’ve outlined potential pitfalls, let’s take an even closer look at how to balance brand core values with an evolving brand identity. The (matter) team strongly recommends working your way through each of the following guidelines to maximize the success of your brand evolution strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Revisit Your Brand: Core Values, Voice & Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To continue the app metaphor above, think of your brand core values as the source code to its continued success: Altering the interface is fine, but tampering with the foundation can crash the whole system.\u00a0<\/p>

Your best path through this marketing minefield is consistent brand messaging, even as your brand’s personality, products, or services grow and adapt. Answer the following questions about your brand core values to maintain consistent brand messaging and stay grounded in your authentic purpose.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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