{"id":1312,"date":"2022-04-12T17:51:36","date_gmt":"2022-04-12T17:51:36","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/?post_type=case-studies&p=1312"},"modified":"2022-07-06T15:56:53","modified_gmt":"2022-07-06T15:56:53","slug":"espolon","status":"publish","type":"case-studies","link":"https:\/\/leap.staging.ribbitt.com\/work\/espolon\/","title":{"rendered":"Espol\u00f3n"},"content":{"rendered":"\t\t
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Espol\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two brands are better than one. So when LEAP Spark partnered with the BFG agency, we created dynamic content for Epsol\u00f3n\u2019s social media feeds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Espol\u00f3n is a new, top-shelf tequila with a finish so smooth, it sips like a fine Bourbon. As fans of the tequila\u2019s flavor and its Day of the Dead-inspired graphic, we were thrilled to learn the brand was looking for innovative ways to engage current and potential customers through social media.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Espolon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Cockamamie Animation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It began with the logo. Well, it actually began with Brandon stealing Ryan\u2019s tequila, leading to a Twitter feud that caught the attention of @espol\u00f3ntequila. Once Espol\u00f3n got in on the conversation, the LEAP Spark guys did what anyone would do \u2014 they animated the Espol\u00f3n logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Giving Life To Ole Dead Beard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The logo animation blew their skulls. So Espol\u00f3n asked us to give a little life to their guitar-playing calavera (Spanish for skeleton). Simple. But we didn\u2019t give them what they asked for. Too easy. Instead, we delivered a hand-strumming, head-bobbing, foot-tapping, music-loving pile of bones. The guys at Espol\u00f3n were in love.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bearded\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Drink\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cDrink In A Wink\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After Bearded Calavera, they immediately contacted us about taking over the Espol\u00f3n \u201cDrink in a Wink\u201d campaign \u2014 bringing their tequila cocktail recipes to life with stop motion graphics. \u201cDrink in a Wink\u201d is a 15-second stop motion cocktail recipe featuring Espol\u00f3n tequila. Dealing with liquid in the context of stop motion is always challenging but we had a blast figuring it out. The drinks weren\u2019t half bad either.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Bourbon Finished A\u00f1ejo Announcement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With all the success that continued to happen, Espol\u00f3n wanted to push their A\u00f1ejo further \u2014 a tequila finished in a bourbon barrel. The bottle label features a couple dancing. Originally, they wanted a spot of the dancing couple. We figured: why do just that when you could bring the ENTIRE new label to life? They were all in and we set away to bring the party scene alive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Espolon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CHEERS TO THE ESPOL\u00d3N FANS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All of the videos made their debut on Facebook and Instagram, and the numbers speak for themselves. The A\u00f1ejo announcements received 35,000+ views on Facebook alone. Bearded Calavera got 1,463 likes and more than 460 shares. Instagram generated over 400 likes and lots of great discussion. The conclusion? Everyone loves Espol\u00f3n Tequila.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Two brands are better than one. So when LEAP Spark partnered with the BFG agency, we created dynamic content for Epsol\u00f3n\u2019s social media feeds. Espol\u00f3n is a new, top-shelf tequila with a finish so smooth, it sips like a fine Bourbon. As fans of the tequila\u2019s flavor and its Day of the Dead-inspired graphic, we were thrilled to learn the brand was looking for innovative ways to engage current and potential customers through social media.<\/p>\n","protected":false},"author":1,"featured_media":1827,"menu_order":23,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,97,98,100],"tags":[21,23,25,28],"class_list":["post-1312","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-animation","category-case-studies","category-featured","category-social","tag-animation","tag-case-studies","tag-featured","tag-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies\/1312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/media\/1827"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/media?parent=1312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/categories?post=1312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/tags?post=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}