{"id":1701,"date":"2022-04-14T20:38:17","date_gmt":"2022-04-14T20:38:17","guid":{"rendered":"https:\/\/leap.staging.ribbitt.com\/?post_type=case-studies&#038;p=1701"},"modified":"2022-07-07T17:06:23","modified_gmt":"2022-07-07T17:06:23","slug":"hersheys","status":"publish","type":"case-studies","link":"https:\/\/leap.staging.ribbitt.com\/work\/hersheys\/","title":{"rendered":"Hershey&#8217;s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1701\" class=\"elementor elementor-1701\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df90e5c e-con-full e-flex e-con e-parent\" data-id=\"4df90e5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1a1a8f elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b1a1a8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hershey&#8217;s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00defbc e-con-full e-flex e-con e-child\" data-id=\"00defbc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf0cc98 e-flex e-con-boxed e-con e-parent\" data-id=\"bf0cc98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532789 elementor-widget elementor-widget-text-editor\" data-id=\"3532789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hershey\u2019s retained real estate on the largest billboard in Times Square, New York City. What tourists didn\u2019t know: The Hershey\u2019s Chocolate World store was right underneath the giant billboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cc4f8 elementor-widget elementor-widget-heading\" data-id=\"32cc4f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PROBLEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5683e elementor-widget elementor-widget-text-editor\" data-id=\"7f5683e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the holidays, New York City brings in more tourists than any other time of year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a700c6d elementor-widget elementor-widget-text-editor\" data-id=\"a700c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Between the decorative storefronts, giant Christmas trees and lights, LEAP Spark (part of LEAP Group) was challenged to not only get tourists to notice the giant billboard in Times Square, but also to push tourists and viewers into the Chocolate World store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0869c93 elementor-widget elementor-widget-text-editor\" data-id=\"0869c93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We set out to create a campaign that was equal parts delicious and directional moving people into the store and increasing sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b190d98 e-flex e-con-boxed e-con e-parent\" data-id=\"b190d98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c4dd8 elementor-widget elementor-widget-heading\" data-id=\"48c4dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNDERSTANDING THE AUDIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a683ad elementor-widget elementor-widget-text-editor\" data-id=\"1a683ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We started by understanding the audience in Times Square, which is diverse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed03d77 elementor-widget elementor-widget-text-editor\" data-id=\"ed03d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qualitative analysis found consumers behavior varied throughout the day. In the morning, few people looking at the billboards. Rather, they were eating their breakfast as they checked their phones to map out plans for the day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d681b elementor-widget elementor-widget-image\" data-id=\"43d681b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3021\" height=\"2145\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1.png\" class=\"attachment-full size-full wp-image-1708\" alt=\"Understanding the audience\" srcset=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1.png 3021w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1-300x213.png 300w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1-1024x727.png 1024w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1-768x545.png 768w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1-1536x1091.png 1536w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/understanding-the-audience-1-2048x1454.png 2048w\" sizes=\"(max-width: 3021px) 100vw, 3021px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2d365 elementor-widget elementor-widget-text-editor\" data-id=\"dd2d365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By midday, more families were arriving at Times Square, and while the attraction was the center of their New York experience, most people looked like they were trying to find their bearings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717bd4d elementor-widget elementor-widget-text-editor\" data-id=\"717bd4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As day turned to night, however, the billboards captured visitors\u2019 attention and became the backdrop of many selfies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1faa45 elementor-widget elementor-widget-text-editor\" data-id=\"e1faa45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-text ); text-align: var(--text-align);\">We wanted to be sure to build awareness of the Hershey\u2019s Chocolate World as soon as tourists arrived in New York City, engage them once in Times Square then ultimately drive them into the store to the point of conversion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fce06 elementor-widget elementor-widget-text-editor\" data-id=\"43fce06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-text ); text-align: var(--text-align);\">Using geo-location. Digital ads showing Hershey\u2019s products were served to anyone that arrived in New York city. To ensure we only reached tourists, we added a layer of location data to target people whose most recent location was within the city but whose home is more than 125+ miles away.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef27827 e-flex e-con-boxed e-con e-parent\" data-id=\"ef27827\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fa1a1e e-con-full e-flex e-con e-child\" data-id=\"5fa1a1e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb30e94 elementor-widget elementor-widget-image\" data-id=\"cb30e94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"309\" height=\"310\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/1-9.jpg\" class=\"attachment-full size-full wp-image-1710\" alt=\"It&#039;s warm inside triptych 1\" srcset=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/1-9.jpg 309w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/1-9-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/1-9-150x150.jpg 150w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faa0bad e-con-full e-flex e-con e-child\" data-id=\"faa0bad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936f7de elementor-widget elementor-widget-image\" data-id=\"936f7de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/7-9.jpg\" class=\"attachment-full size-full wp-image-1717\" alt=\"Let it s&#039;more triptych 1\" srcset=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/7-9.jpg 311w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/7-9-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/7-9-150x150.jpg 150w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31492a1 e-con-full e-flex e-con e-child\" data-id=\"31492a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee1a3e elementor-widget elementor-widget-image\" data-id=\"fee1a3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"312\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/8-9.jpg\" class=\"attachment-full size-full wp-image-1718\" alt=\"\" srcset=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/8-9.jpg 312w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/8-9-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/8-9-150x150.jpg 150w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62de6f5 e-con-full e-flex e-con e-child\" data-id=\"62de6f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1bfb0 elementor-widget elementor-widget-image\" data-id=\"1a1bfb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"311\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/9-9.jpg\" class=\"attachment-full size-full wp-image-1709\" alt=\"Let it s&#039;more triptych 3\" srcset=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/9-9.jpg 311w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/9-9-300x300.jpg 300w, https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/9-9-150x150.jpg 150w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e038f3a e-flex e-con-boxed e-con e-parent\" data-id=\"e038f3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44868e elementor-widget elementor-widget-heading\" data-id=\"b44868e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OOH EXPERIENCE WORTH OOHING OVER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62f44c elementor-widget elementor-widget-text-editor\" data-id=\"f62f44c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LEAP Spark, a flexible production agency, used animation to create an inviting Out of Home (OOH) experience. The giant digital billboard, complete with arrows directing viewers into the store where they could get their Hershey\u2019s Chocolate Shake, handmade s\u2019more or hot chocolate made with Hershey\u2019s chocolate, showed viewers how they got to Times Square: through transit. Then, the animation ended with showing them exactly where they could get the items they saw on the screen: directly below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1cbbc elementor-widget elementor-widget-video\" data-id=\"7b1cbbc\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/386017140?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=f0f896e1e7#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce2ed5 elementor-widget elementor-widget-heading\" data-id=\"9ce2ed5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THEN WE MADE IT SOCIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31922d elementor-widget elementor-widget-text-editor\" data-id=\"e31922d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We collaborated with LEAP Group&#8217;s media amplification agency, <a href=\"http:\/\/leapamp.com\/?__hstc=247737240.10ce1a4042c628bb7a24e2e6500750fe.1646676126929.1649959495117.1649968226648.29&amp;__hssc=247737240.2.1649968226648&amp;__hsfp=1458773878\">LEAP Amp<\/a>, to translate the digital billboards into \u202ftwo social media campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad8e73 elementor-widget elementor-widget-text-editor\" data-id=\"1ad8e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This furthered the campaigns reach and frequency\u202fthrough targeted media and engaged users on the channels where they were most active.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c6ecd e-flex e-con-boxed e-con e-parent\" data-id=\"17c6ecd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430671f elementor-widget elementor-widget-video\" data-id=\"430671f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/386018886?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=04f73f2abf#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93e438 elementor-widget elementor-widget-text-editor\" data-id=\"a93e438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first video campaign featured four 30-second clips of the digital billboard video and was optimized for increasing awareness of Hershey\u2019s Chocolate World among those traveling to New York City.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899780d elementor-widget elementor-widget-text-editor\" data-id=\"899780d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We utilized Facebook\u2019s demographic and interest targeting to families interested in chocolate, based on their past social media behavior, as well as the city\u2019s classic holiday traditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f05700 elementor-widget elementor-widget-text-editor\" data-id=\"1f05700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first video campaign featured four 30-second clips of the digital billboard video and was optimized for increasing awareness of Hershey\u2019s Chocolate World among those traveling to New York City.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46d92dd e-flex e-con-boxed e-con e-parent\" data-id=\"46d92dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfc9c1 elementor-widget elementor-widget-heading\" data-id=\"5bfc9c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THEN WE WENT INSIDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c25d42 elementor-widget elementor-widget-text-editor\" data-id=\"5c25d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The magic had to continue in the store. LEAP Spark created additional videos (that matched the billboards tourist saw) for use inside the store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e4428 elementor-widget elementor-widget-text-editor\" data-id=\"14e4428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Videos directed consumers to where they could buy treats to eat right away or treats to save for later, while they were browsing the other holiday attractions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b68a68 e-flex e-con-boxed e-con e-parent\" data-id=\"5b68a68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e46364 e-con-full e-flex e-con e-child\" data-id=\"6e46364\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c697b0 elementor-widget elementor-widget-video\" data-id=\"9c697b0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/h-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce4e4ff e-con-full e-flex e-con e-child\" data-id=\"ce4e4ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c418 elementor-widget elementor-widget-video\" data-id=\"f46c418\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/h-3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e09639c e-flex e-con-boxed e-con e-parent\" data-id=\"e09639c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50809f2 elementor-widget elementor-widget-video\" data-id=\"50809f2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/hersheys3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf5e2a e-flex e-con-boxed e-con e-parent\" data-id=\"acf5e2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3739daf elementor-widget elementor-widget-video\" data-id=\"3739daf\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leap.staging.ribbitt.com\/wp-content\/uploads\/2022\/04\/h-2.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1155042 e-flex e-con-boxed e-con e-parent\" data-id=\"1155042\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2482643 elementor-widget elementor-widget-heading\" data-id=\"2482643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MATTER MORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e6663 e-flex e-con-boxed e-con e-parent\" data-id=\"49e6663\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-395040a e-con-full e-flex e-con e-child\" data-id=\"395040a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c32337 elementor-widget elementor-widget-counter\" data-id=\"7c32337\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in sales<br>of featured items<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"103\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5a3e5 e-con-full e-flex e-con e-child\" data-id=\"3b5a3e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f9f52 elementor-widget elementor-widget-counter\" data-id=\"45f9f52\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in sales<br>vs prior year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8ca015 e-con-full e-flex e-con e-child\" data-id=\"d8ca015\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2770a elementor-widget elementor-widget-counter\" data-id=\"8b2770a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase per capita<br>vs prior year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"28\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2db9639 e-flex e-con-boxed e-con e-parent\" data-id=\"2db9639\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07f8d54 e-con-full e-flex e-con e-child\" data-id=\"07f8d54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785a92d elementor-widget elementor-widget-counter\" data-id=\"785a92d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">digital signage up 2pts<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f189a53 e-con-full e-flex e-con e-child\" data-id=\"f189a53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2062e93 elementor-widget elementor-widget-counter\" data-id=\"2062e93\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase from dec. 2nd thru<br>dec. 22nd, up 5pts<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"38\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09a95ad e-con-full e-flex e-con e-child\" data-id=\"09a95ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8113a5 elementor-widget elementor-widget-counter\" data-id=\"f8113a5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in conversions<br>vs prior year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">PTS<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe1288 e-flex e-con-boxed e-con e-parent\" data-id=\"0fe1288\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f6101f e-con-full e-flex e-con e-child\" data-id=\"1f6101f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d2262 elementor-widget elementor-widget-counter\" data-id=\"b1d2262\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in daily facebook<br>check-ins month over month<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230f192 e-con-full e-flex e-con e-child\" data-id=\"230f192\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-830307a elementor-widget elementor-widget-counter\" data-id=\"830307a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in check-ins<br>month over month<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"61\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c6168 e-con-full e-flex e-con e-child\" data-id=\"71c6168\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926c164 elementor-widget elementor-widget-counter\" data-id=\"926c164\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">reach, with $5.83 cpm<br>(9.06 goal)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"720\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca3e47 e-flex e-con-boxed e-con e-parent\" data-id=\"4ca3e47\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03c137a e-con-full e-flex e-con e-child\" data-id=\"03c137a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1363b7f elementor-widget elementor-widget-counter\" data-id=\"1363b7f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">engagements, 10.4% rate<br>(nearly double the 5.65% goal)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"75\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-776ca4f e-con-full e-flex e-con e-child\" data-id=\"776ca4f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d550f85 elementor-widget elementor-widget-counter\" data-id=\"d550f85\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">ad recall<br>(nearly double the 4.8% goal)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hershey\u2019s retained real estate on the largest billboard in Times Square, New York City. What tourists didn\u2019t know: The Hershey\u2019s Chocolate World store was right underneath the giant billboard.<\/p>\n","protected":false},"author":1,"featured_media":1808,"menu_order":17,"template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,94,103,98,104],"tags":[21,22,24,25,30],"class_list":["post-1701","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-animation","category-campaigns-content","category-creative","category-featured","category-video","tag-animation","tag-campaigns-content","tag-creative","tag-featured","tag-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies\/1701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/case-studies\/1701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/media\/1808"}],"wp:attachment":[{"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/media?parent=1701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/categories?post=1701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leap.staging.ribbitt.com\/wp-json\/wp\/v2\/tags?post=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}