Your Audience, Discovered

For The Times They Are A-Changin’

If it’s Not Targeted, it Must Not be for Anyone

Reaching the Person Behind the Desk

Multivariate Content Testing: Where Guessing Games Go to Die

Designing the Customer Experience to Provide Quality Service

To Connect with Your Customers You Have to Know Them First

Balancing Privacy with Personalization

Multiple Touches Get Us All Worked Up

The Technicalities Of Dynamic Content

There’s An App for That

A Beginner’s Guide to Research-Based Personalization