Connections Over Coupons: Why Brand Loyalty Programs Should Be a Promise
Why would anyone care about brand loyalty? We are social creatures. We identify ourselves by how we choose to spend our money. Brand loyalty lets us signal our values, aesthetics, and priorities. It helps us find like-minded people and be part of a community. And in a world of anxiety, choice paralysis, and cognitive overload, […]
Connections Over Coupons: Why Brand Loyalty Programs Should Be a PromiseOLD
Why would anyone care about brand loyalty? We are social creatures. We identify ourselves by how we choose to spend our money. Brand loyalty lets us signal our values, aesthetics, and priorities. It helps us find like-minded people and be part of a community. And in a world of anxiety, choice paralysis, and cognitive overload, […]
See What Analytics Can’t: Why Heatmaps are a Marketer’s Secret Advantage
Heatmaps generally come in three core formats. 1. Heat Maps(Click & Attention Heatmaps) These visualize where users click, hover, or focus their attention using warm-to-cool color gradients. The hotter the color, the more engagement that spot receives. They help you see which elements attract interest, and which parts of the page are getting ignored. 2. […]
Brand and Performance Marketing: Where Story Meets Strategy
Brand and Performance Marketing: Where Story Meets Strategy A paid social campaign on Instagram and Google Ads promoting a limited-time offer. Every click, conversion, and cost-per-acquisition is tracked. The goal is immediate sales and measurable ROI. That’s performance marketing. A storytelling video campaign that’s full of emotion. It isn’t pushing a specific product; it’s creating […]
Quick Hits and Slow Burns: Balancing Short and Long-Term Campaigns for Sustainable Growth
Are you looking for growth and loyalty, that might take some time? Or a spike and a quick turnaround that might not last? We’re not going to bury the lede here. Most marketers agree on a 60% long and 40% short split. Now, let’s dig in. First of all, when we say short and long, […]
Algorithmic Aesthetics: Are We Designing for the People or for the Platforms?
Think of it like this, you hear a new song on the radio. It’s a breath of fresh air. Everybody loves it. It’s a top ten hit! So, another band puts out a similar song, and it’s pretty great too. Soon, every single song you hear sounds exactly the same, until you absolutely hate them […]
AI: The Cost of Convenience
75.6% of agency leaders say they plan to increase investment in AI tools in the next 12 months, according to Basis Technologies, 9 out of 10 organizations view AI as crucial to gaining an advantage over competitors, as reported by GPZero. In May, Business Insider laid off 21% of its staff as they pivoted towards AI. And […]
RFPs For ROI: An Insider’s Advice For Building Better Agency RFPS
Selecting an agency partner can be complex, time-consuming, and frustrating. Or it can be smooth, exciting, and fun. We spoke to our RFP (Request for Proposal) experts at Leap Group about how to get the most out of your RFP, be efficient with the process, and find the perfect fit for your business. First of […]
Do More With Less: The KPI Framework That Fuels Marketing Efficiency
In today’s economic environment, efficiency isn’t just nice to have, it’s quite literally a matter of ROI life or death. Whether you’re running an in-house team for a brand or managing multiple clients at an agency, marketing optimization is critical to your business and can ultimately differentiate you from the competition. Evaluating your marketing team’s […]
Market Less, Matter More: Reaching the Right Customers
It’s a hard truth for many companies to hear: your audience isn’t everyone. It can be tempting for brand advocates to cast a wide net, using tactics like large programmatic ad buys and broad brand activations, to reach as many potential brand loyalists as possible. But industry research continues to demonstrate the value of the […]