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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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See What Analytics Can’t: Why Heatmaps are a Marketer’s Secret Advantage

Brand and Performance Marketing: Where Story Meets Strategy​

Quick Hits and Slow Burns: Balancing Short and Long-Term Campaigns for Sustainable Growth

Algorithmic Aesthetics: Are We Designing for the People or for the Platforms?

AI: The Cost of Convenience

RFPs For ROI: An Insider’s Advice For Building Better Agency RFPS

Do More With Less: The KPI Framework That Fuels Marketing Efficiency

Market Less, Matter More: Reaching the Right Customers

Leadership Lens: Embracing the Balance of Logic and Magic

Leadership Lens: Navigating the New Landscape of Search

Leadership Lens: How Brands Are Staying Relevant in the Retail Shift

Leadership Lens: Building Strong Data Partnerships to Deliver Better Marketing Results

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Market Less. Matter More.

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