Where to Find the Millennial
Since Millennials have become a “thing,” there have been thousands of research reports and even more articles and think-pieces written about this generation.
Cheers to Technology – New Ways to Engage Food & Beverage Customers
Experiences create an interaction and connection between brand and customer. In the digital world, these connected experiences reach a new level.
LEAP Amp Digital Media Programs Will Rock your CMO’s World
LEAPamp is a digital media virtuoso. We create harmony between a brand’s social, content and paid marketing efforts.
Influencer Marketing Grows Up
Influencer marketing has evolved, not only into a viable Millennial marketing strategy, but into a proven tactic offering enormous ROI for audiences ages 18-32.
The Psychology of Search
This article is for the non-SEO gurus out there: for those of you who have been thrown into the pit of SEO pandemonium and are desperate…
Where Consumers Find New Products
Traditional Media still lives. The paradigm for marketing and advertising of new products has not completely changed. At least, yet.
The Power of YouTube Tutorials
Question-based searches are fueling a content craze called the “tutorial.” They take on all forms, from how to achieve a fashion look, a hair style, to how to…
Measuring the Value of a Connection
Ultimately all marketers need to justify their marketing budgets by proving the return that their efforts have provided to their brand.
Balancing Privacy with Personalization
With Facebook’s recent Cambridge Analytica scandal and Europe enacting the General Data Protection Regulation (GDPR), the topic of internet privacy has reached…
Finding a Balance to Control Media Costs
Ineffective advertising on the Internet is expensive. Truly effective digital campaigns are well worth the costs. But the core question here is…