Make-A-Influencer
Scroll a few images through her Instagram feed, or listen to her tracks on Spotify, and @lilmiquela may appear like a normal model/singer/influencer…
Financial Brands Making the Most of New Technologies
In 2010, financial institutions will focus their efforts on adding value to their consumers’ online brand experiences in the next digital frontier: mobile.
Unveiling Marketing Insight
The convergence of devices and channels has provided both a core challenge and numerous opportunities for gleaning insight from available data.
Fail Now Succeed Sooner
I want you to fail yesterday! It is through failing that your website, your next email, your next landing page will achieve its ultimate potential.
Robots can be Nice to Customers Now
Customer service consists of a collective set of policies that govern every way you and your employees interact with your customers.
Content is About Connections
This is not a how-to guide. There is no magical formula for creating content that is valuable, shareable, or any other of the various “-ables.” There is no foolproof strategy for successful content marketing — and don’t let the 165 million search results for “how to create content for brands that always works” tell […]
Understanding the eCommerce Purchase Path of Today
The way we used to think about a purchase path is dramatically changing.
Get an Ear on Consumer Conversations
There’s an old marketing saying that if someone has a bad experience with your brand, they will tell 20 people, but if someone has a good experience, they will likely only tell one (or sometimes, none at all!). Thanks to social media and the sharing of information by consumers online, however, this is […]
Market Like a CMO. Troll Like a Millennial
On January 22, 2016, @bguerns13 tweeted @Wendys, asking for their reply to Burger King’s latest ad, 5 for $4 – just slightly more of a bargain than Wendy’s.
What the Survey Says
How do consumers view emerging technology vs. old? Read the results!