8 Email Marketing Metrics to Track Other Than Open Rate
The beauty of email marketing is its incredible ability to speak directly to consumers at every point in their customer journey. In fact, email marketing consistently offers the highest ROI of any digital marketing channel, with an average 4200% return, and it’s easy to see why. For consumers, email is as common as drinking a […]
Data-Driven Decision Making: Harnessing Analytics for Marketing Insights
Intuition plays such a crucial role in our decision-making that we often rely on it to choose romantic partners, careers, and make long-term goals. We depend on years of lived experience, knowledge, personal values, and emotions to guide our personal choices. Yet as marketers, we must take a wider range of variables into account when […]
Building Brand Trust in the Digital Age: Strategies for Establishing Credibility
Even the most established brands have no guarantee of success. Markets can be volatile, trends come and go, and technology develops at breakneck speeds. Building a brand in the digital age can be a thrilling, terrifying rollercoaster full of hills and valleys, but there is one clear way to keep your brand moving forward: establishing […]
Cross-Channel Marketing: 5 Lessons in Creating a Unified Customer Experience
In our world of expansive ecommerce opportunities, today’s consumers have a wide variety of platforms and channels to consult when searching for products or services. They might consult brand websites to research product options, Instagram for product recommendations and testimonials, and then reach out to a chatbot to ask questions and finalize their decision to […]
5 Viral Marketing Campaigns We Love
Marketing campaigns are designed to help brands reach specific, measurable goals. While good campaigns increase brand awareness, engagement, and conversions, great campaigns go viral. Leap Group takes pride as a marketing company that creates unique, innovative, and effective marketing campaigns for our clients. We are constantly inspired by successful campaigns that elevate brands, redefine industries […]
8 Ways to Avoid Overspending in Digital Advertising
Times are tough, which means marketers need to be as cost-effective as possible to stretch their marketing budgets. When budgets are tight and you are searching for creative ways to reach your target consumers, remember that digital marketing can make a massive impact without breaking the bank. Yes, traditional marketing still has its place and […]
4 Reasons You Should Work with a Google Partner Agency
It is the start of a new year, and hopefully your company’s marketing team is full of fresh ideas for creative campaigns that will expand and scale your brand. Some of those campaign ideas may include new PPC ads on Google, but developing, launching, and testing new ad sets is a very time-intensive task. Add […]
How the cookie crumbles
How the Cookie Crumbles. The future may be cookie-less. But there’s no need to throw a tantrum. We’ve all seen it at a family party. Confiscated cookie in hand, a parent foolishly tries to quell a screaming toddler’s tantrum. “While cookies are yummy and we can enjoythem sometimes, they are not an ‘every-day food’” they […]
Finding Meaning in the Marketing
Once upon a time, there was a busy world filled with happy workers who would go to their office buildings every day, type away on their computers, have lunch with their friends, go to a few meetings and then go home, satisfied with the work they had done. Then, a great plague came and traveled […]
Where everyone knows your handle
From Social Network to Social Community. The terms “social communities” and “social networks” have been around long before the stone ages of Social Media when you needed an .edu address to join Facebook. While they are used interchangeably, the differences between the two matter. Social Networks are built on pre-established personal relationships—friends, family, acquaintances—and their […]