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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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The Motion of Emotion

Tracking eCommerce

Making Connections

Meet Your New BFF — “Brand Friend Forever”

How to Get Consumers to Open Your Emails

Reaching the Person Behind the Desk

Blog Your Heart Out: Tips and Tricks to Bring Your Blog to Life

Artificial Intelligence vs. Real Emotion

Multivariate Content Testing: Where Guessing Games Go to Die

Letter from the CEO: Fall 2010

The Future of Online Fashion

Paging Dr. Mom!

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