All-Knowing Search Marketing
Search marketing’s goal is to answer users’ questions about your business. If consumers are looking for products or services that your business offers…
Get Real on Snapchat | Amplifying your Brand in New Ways
It’s no surprise the photo and video-sharing app that has garnered close to 200 million users in just four years is growing at the speed of light.
Mid-Roll Interruptions
As a culture, we have accepted advertisements as a part of consuming any content – from music on the radio and television commercials, to user-created…
LEAP Panel: Millennials Tell Us How They Consume Media
LEAP Panel partnered with Odyssey to survey over 300 Millennials. For this research, we wanted an honest representation of ads Millennials engage with most…
CEO Point of View: Spring 2011
In this issue of Logic + Magic, the LFI Team delves into a digital advertising buzzword that threatens to unseat the buzzword kings of the past…
Geo-Notifications: Convenient or Creepy
There’s no right answer. Depending on the situation, the target, location, hell even the mood of the person that’s getting the notification, seeing Maps…
Exact Target: Delivering a Bullseye Every Time
LEAP works with a variety of email vendors, and for each client we determine the best fit for their interactive marketing goals. In this issue…
The Wild Ride of 2009
In the beginning of 2009, many predicted a watershed year for the banking industry. Home foreclosures and the debt rate soared; the implementation of TARP…
No More Red Carpets
Why hasn’t fashion jumped into the social media sphere before now? It’s possible that fear of the unknown could be causing the hesitation.
Social Media Networks Brands Need to Know About
The BIG 3: Facebook, Twitter, and, as of 2012, Pinterest. Yes, these three social networks are, by far, the largest. But…