Robots Don’t Exist
Throughout this issue, we have referred to digital tools as “robots.” And when you mention the R-word, the majority of the population immediately thinks of…
I’ll Take the Pretty One
The other day, I was walking down Trader Joe’s isles, looking for plantain chips. I’m not a frequent buyer of these (I prefer to stick to my potatoes)…
Content is the Greatest of All Time
Content Marketing has existed in many forms for many decades. But, if you are a marketer, you likely only began to consider it a viable or even integral part…
Quick Facts About the eCommerce Shopper
A few quick facts on e-commerce shoppers, read our Logic + Magic magazine for more!
R.A.C.E. Metrics
To ensure you’re following each step of the R.A.C.E. model, we’ve combined each metric to measure your success.
Flipping the Switch
Turning a casual or potential customer into a loyalist is the dream for every business. But, what we hear from our clients, bridging that gap seems impossible.
The Mobile/Tablet Shopping Apocalypse is Here
You’ve wrapped up your shopping, collecting your last impulse buy on the way out of your favorite retailer we’ll call “Bullseye,” when you’re greeted by…
The Bing Effect
MSN debuted Bing in early June to replace its Live Search. The new search engine holds the goal of answering users’ questions right away instead of…
Buy, Purchase, Consume? Anything for a Good Cause
For the food and beverage industry, marrying brands with cause marketing seems to be a manageable no-brainer for reaching out to moms.
How to Develop a Distribution Strategy to Optimize Content Marketing
According to News Cred, “90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing.”