Omniture: Providing the Data You Need for the Performance You Want
Understanding how and why consumers react to a client’s interactive marketing efforts can make the difference between getting a campaign to perform…
LEAP Panel
We spoke with real people to find out how they’re interacting with search engines and social media. Check out our LEAP Panel results!
Four Yokels, A Rocket and the Virtuosity of Video
“Come and listen to my story about a man named Jed. A poor mountaineer, barely kept his family fed. And then one day he…
Market to Millennials Without Forgetting your First Audience
When you started your company, you were attracting 18-34 year olds, and they have remained by your side for the last 10 years. They’re your loyal consumer base.
radian6: Helping Brands Stay on top of the Social Scene
Companies should listen to online conversations. It’s critical that they know what’s being said about their brands, industries and competitors online. Radian6..
CEO Point of View: Fall 2009
2010. Just typing in the year on my keyboard feels wrong. Has it been ten years since the turn of the century? Since Y2K? Since the…
The Human Connection: How Good Creative Makes People Care
“Creative” is an ambiguous term. In its common use, creative can describe everything from the work of geniuses like Einstein or Picasso…
People Like to Connect: The Power of Connection is a Curious Thing
People like to connect. We have an innate requirement for interpersonal communication and belonging. We like to form relationships and connections…
Keeping Your Data to Yourself
If your data is not secure it’s really not your data, is it? Every IT administrator’s nightmare is to have their systems breached, data stolen…
CEO Point of View: Winter 2012
What is so gratifying about following someone? Or re-tweeting them? Why does someone post their thoughts on someone else’s blog?