Big Data and your Marketing Strategy
Before being embraced as an “automobile” (and later as “cars”) engine-powered motor vehicles were called “horseless carriages.”
Does Your Social Media Content Suck?
We say it all the time around the office: Content is King. And as one of our agency’s social media gurus, I say with full confidence that this mantra is true…
The Art Behind Instagram Ads
When you scroll on Facebook, you know when a post is from a friend or from a company you actually don’t follow. You see the ads on the right side of your feed…
Designing the Customer Experience to Provide Quality Service
Design is function. Design is information architecture. Design is prototyping. Design is improving service.
Put Your Content to Work for You
Updating content on your website is an effective way to keep visitors coming back. It can sometimes be daunting to continually update your site…
Insider Tips for Digital Out of Home
The power and resolution of digital out of home (DOOH) displays have become impressive in recent years. Unfortunately, impressing people with a DOOH display…
You Have to Be Real
Social Media is no longer a craze. For most of us, it’s become a way of life. We wake up and check our emails, Facebook, and Twitter all before…
CXO Point of View
This special issue of LOGIC + MAGIC is dedicated to all things Mom: how to market to Mom, how to talk to her, how to connect with her…
WAP VS APP: A Mobile Marketing Battle Royale
With the explosion in mobile use and the increasing capabilities of smarter smartphones, tremendous opportunity exists to reach customers like never before.
Superb Ways to Use Mobile Marketing
No other marketing medium exemplifies the possibilities of convergence theory like mobile. Unlike a TV, radio, or billboard, mobile devices are…