To Connect with Your Customers You Have to Know Them First
Dating someone is very similar to advertising. On a date, you are trying to make a connection with someone and learn the most about him or her so you can…
Take Two, Ms. Taylor…
In late April, the Federal Trade Commission (FTC) released the results of its first investigation into a company’s relationship with online bloggers.
Get Real (Time). Media Planning Has Changed
No, this is not that awful infomercial about the super speedy convection oven that can cook a whole chicken in fifteen minutes…
Buying Ad Space Digitally
Programmatic advertising is possible through technology. In media buying software is used to automate buying of inventory, or ad space, via a bidding system.
The Convergence Culture and its Effects on You and Me
Today’s marketing landscape is hyper-fragmented. The advent of the Internet segmented audiences into niches previously unseen in marketing. However…
The 21 Types of Content We All Crave
No one likes boring content. Gain an audience by creating attention-grabbing content with these 21 suggestions.
Interface-to-Interface Relationships: Using Technology to Connect to Consumers
Twitter is nothing new. Cyrus the Great of Persia was sending tweets back in the 6th century B.C. He used carrier pigeons to send messages to his generals..
eCOM Chic
I’ve got a frothy, hot cup of coffee, I actually packed a lunch and according to the FedEx tracking page that I’ve refreshed for the fourteenth time…
When the Stay-At-Home Mom Doesn’t Stay at Home
For decades, dozens of university studies, government agencies, and even advertising professionals have been telling us that America hates advertising.
Attention Consumers: You Are NOT Worthless!
Imagine a world where we, as brand marketers, could sit our consumers down and speak to them directly—with their full attention—and relate…