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Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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iTimes, They are a Changin

Profiling Today’s Web-Savvy Mom

The Online Experience

One Size Does Not Fit All

Vlogs vs. Podcasts

How to Measure Today’s Effective Creativity

Put a Finger on the Pulse of User Engagement

eCom Channel Wars: The Unique Tactical Advantages of Each of the Big Four eCommerce Channels

Digitizing Marketing Through Automation

Gathering Analytics Manually or Automatically

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