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Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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One Giant Leap for Creative Kinds: How AI is Transforming Workflows for Advertising and Video Creatives

Working Smarter, Not Harder: How Leap Group colleagues find focus and work-life balance

Spotlight on AI: What We’re Doing at Leap Group

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Executive Insights with Rashmi Hurst + Joel Warneke: 4 Takeaways from Their Interviews with Louisville and Cincinnati Business Journals

8 Email Marketing Metrics to Track Other Than Open Rate

Data-Driven Decision Making: Harnessing Analytics for Marketing Insights

Building Brand Trust in the Digital Age: Strategies for Establishing Credibility

Cross-Channel Marketing: 5 Lessons in Creating a Unified Customer Experience

5 Viral Marketing Campaigns We Love

8 Ways to Avoid Overspending in Digital Advertising

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