Leadership Lens: Embracing the Balance of Logic and Magic
Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. In today’s marketing world, data reigns supreme and creative risks often feel, well… risky. So, the idea of balancing logic and magic has never been more relevant—or more necessary. For more […]
Leadership Lens: Navigating the New Landscape of Search
Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. In the past few years, the search landscape has evolved at an unprecedented pace. Google’s shift from Universal Analytics to GA4 has disrupted traditional reporting, while the rise of AI-driven tools […]
Leadership Lens: How Brands Are Staying Relevant in the Retail Shift
Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. There’s no question that digital continues to dominate the retail landscape: the global e-commerce market is expected to total $4.8 trillion this year, with online sales expected to account for 23% […]
Leadership Lens: Building Strong Data Partnerships to Deliver Better Marketing Results
Welcome to Leadership Lens, a new series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world. But don’t expect us to parrot any marketing speak—these will be real and honest conversations that won’t shy away from questioning the status […]
One Giant Leap for Creative Kinds: How AI is Transforming Workflows for Advertising and Video Creatives
Working Smarter, Not Harder: How Leap Group colleagues find focus and work-life balance
With so many exciting new clients, projects and internal initiatives, spring is bringing a bustle of activity to all the Leap Group agencies. And while we love to see our business growing, we also know that creating (and maintaining) a proper-work life balance is essential for our team members’ wellbeing. According to a recent survey […]
Spotlight on AI: What We’re Doing at Leap Group
There’s perhaps no hotter topic in marketing (or the digital world) these days than AI, and the chatter around the Leap Group water cooler is no exception. As one of the leading media agencies incorporating AI into our marketing efforts, Leap Group is in a unique position to help our clients win customers while maintaining ethical […]
Why Individual Agency Identities are Disappearing — And What It Means for CMOs
Imagine trying to launch a company with little more than incredibly effective branding to propel you forward. Your business would likely rise to consumer awareness quite quickly, and your product line might even snatch its coveted 15 minutes of fame, but your company would quickly fizzle and disappear. With no real product quality to support […]
Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients
To explore this special category of brands further, we sat down with Alan Gilleo, CMO and founder of Leap Group Network. Since establishing the agency in 1999, Alan and the Leap Group team have worked with scores of family-owned and founder-led brands, including Texas Roadhouse, Heaven Hill, Lunazul, Congo: Alani Nu + Stori, Standard Bariatrics, […]
Executive Insights with Rashmi Hurst + Joel Warneke: 4 Takeaways from Their Interviews with Louisville and Cincinnati Business Journals
Leap Group Two Leap Group network subject matter experts were featured in regional business journals this month to share insights on industry trends, artificial intelligence, and agency offerings. Rashmi Hurst, director of digital experience at (human)x, spoke with Lisa Benson from Louisville Business First. Joel Warneke, co-founder and -president of (matter), spoke with Jamie Smith […]