Putting Moms in the Spotlight
While home for Memorial Day, I noticed so many of my friends mentioning Facebook and Twitter in normal conversations. These conversations would usually go something like this: Person 1: “Oh! did you hear so-and-so and their husband are having a baby?” Person 2: “No, where did you hear that?” Person […]
I Need to Buy a New [Insert Product Here]: How Social Referrals Impact Your Brand
Social media platforms are no longer just a place to coordinate your next theme party.
Chatbots: Where Customer Service Becomes Custom
Chat Bots help customer service through websites. Read more!
The Human Experience
Pop culture has tainted the way humans and robots interact together. Movies, TV shows and books show us two possibilities:
Here’s a Booster Shot to Jolt Your Health Care Marketing
Social media is no longer used solely for entertainment purposes. Health officials are turning social media…
What’s Happening in Search (and What’s Happening Next)
There’s been a lot of buzz recently about a little thing called Bing! While not having the immediate lift that Microsoft was hoping for…
Mom the CEO
Let’s admit for the sake of argument (and my health) that moms in general are overworked, have taken on more responsibilities over the years, and are generally saints for putting up with everyone’s crap and moving us all forward. Done. What roles do brands play in these moms’ lives? For the daily caregiver, […]
The Role of Social Media Apps in an Omnichannel Market
The customer journey with brands has graduated from the multi-channel “silos” that drove the brand experiences of consumers over much of the last 5 years.
New Ideas for Stronger Impressions
For financial institutions, there are a number of objectives and categories of “results” at the heart of their marketing strategies.
Ektron: Making Content Management More Manageable
With advancing technology, more brands today are broadcasting their messages across a variety of media, making those messages accessible from any place…