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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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There’s Something About a Jingle

Be Honest: What Did You Notice First? The Burger or This Title?

Death to Organic Content

CEO Point of View: Summer 2012

Hashtag Your #Business

Home Sweet New Home

Small Type. Big Ideas. The Basics of Writing a Script

Evolving Ways to Display

Brand Ability in the Consumer Conversation

Brand Awareness Campaigns Made Simple

Affiliate, Marketplace, CSE, Oh My!

The Rules of Emojis

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Market Less. Matter More.

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