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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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Personalization Does Not Equal Trust

CEO Point of View: Winter 2010

Online Brand Communities: If You Build Them, They Will Come

Millennials Are a Thing

Stores Are Never Nice to People, They’re Nice to Credit Cards

Debunking the Myth – Making a Video Millennials Will Watch

Personalization: From its Genesis to Today

That Indescribable Feeling of Falling in Love

A Brief History Of Content Marketing

A Business Once Lost is Now Found

YouTube: Even Bigger than You May Realize

Warm Up to Search

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Market Less. Matter More.

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