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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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Evolving Ways to Display

Brand Ability in the Consumer Conversation

Brand Awareness Campaigns Made Simple

Affiliate, Marketplace, CSE, Oh My!

The Rules of Emojis

Personalization Does Not Equal Trust

CEO Point of View: Winter 2010

Online Brand Communities: If You Build Them, They Will Come

Millennials Are a Thing

Stores Are Never Nice to People, They’re Nice to Credit Cards

Debunking the Myth – Making a Video Millennials Will Watch

Personalization: From its Genesis to Today

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