Seeing Trends through a Robots Eyes
In a digitally-driven world, you can’t simply know what’s trending. Anymore, we rely on Twitter to tell us.
Moms & Media: Let’s Break it Down
Every seven seconds, a new mom is born. That totals to about 4.5 million new mothers each year. That’s a large group of consumers adjusting to new lifestyles in which their interactions with media come second to their obligations as a parent. On average, these new moms spend three hours less […]
Mobile Commerce is on the Move
Why You Should Share Your Secrets With the Ones Who Talk the Most
Allow me to paint a picture: It’s a sunny summer afternoon, and I am driving to Myrtle Beach with my beautiful, patient wife and my four wonderful children.
A Real-World Example: Talking to Scripps Networks About Talking to Moms
I recently sat down with Jeffery Kissinger, Vice President of Digital Marketing, and Traci Topham, Vice President of Interactive Ad Sales Marketing, from Scripps Networks about their efforts for the HGTV online brand. Their target audience includes a sizable portion of moms, as well as young women in general, so the strategies employed by […]
All Eyes on Facebook Video, With a Little Help
The Wall Street Journal reported Facebook overestimated key video metrics. While this is true and Facebook has both apologized and corrected the problem, it does not mean we should shy away from evaluating Facebook within our marketing and media budgets
Personalizing Video
In the advertising and marketing world, videos are both expensive and widely-consumed. So when it comes to personalized content, video is often assumed to be out of the question. But it doesn’t have to be.
Smart Web Marketers Think Local
Consumer usage of local search has skyrocketed since the introduction of mobile technologies to the market. Search engines, especially Bing, are focusing on targeting consumers who want to make important decisions about their free time—i.e. date nights, road trips and places for relaxation or adventure—as evidenced by their “decision engine” commercial campaigns. As mobile technologies […]
Brand Rearing and the Nuclear Family
Twenty-two months ago, I became the proud father of a rambunctious, precocious little boy. Since that day, not only has he become the center of our family, he has also taught his dad a few lessons. The first, and most frequently repeated one, is that I don’t get control. I get to participate, engage, teach, […]
Emerging Technologies in Search
SEO & engaging audiences through Smart home assistants. Read more!