Native Advertising Can Be Intrusive, But Doesn’t Have to Be
Although it has become much easier to do, not everyone has the digital chops to build their own website, or the desire to write their own blog.
Top 5 Social Media Likes
From allowing us to interact with the stars of our favorite television shows (while they’re broadcasting) to breaking the rectangular boundaries of a traditional Pinterest board, here are five social media trends we are totally digging right now. Social Media Becomes a News Source During the 2012 Olympic Games, the six-hour […]
Fresh Content Made Easy
It is no secret that a dynamic website with fresh and evolving content is one of the key drivers of online marketing success. HERE ARE THREE REASONS WHY 1. Fresh and relevant content keeps users engaged, driving them to return more frequently for updates and new information. 2. A larger and timelier content library […]
The Need for a Comprehensive Social Media & PR Strategy
Social Media and Public Relations are two distinctive marketing functions. They each have their own ways of interacting and engaging with customers.
The Influence of Influencers
As a new trend for social marketing, the idea of utilizing influencers is a concept that traces back decades on our TV screens.
Video is High Priority in Search
Consumers are choosing video content more in Google searches. Video content is showing up higher and more often in Google searches.
If a Celebrity Says, it Must be True
Social influencers range from those that spent the early parts of the 2000s building up their expertise in specific industries…
Micro is Massive
Remember when we all looked for the big opportunity to reach a massive audience with a single brand message? We searched for the Super Bowl ad opportunity…
The Future of Media
I discovered my new, favorite TV show while riding a train. I call it my new, favorite “TV show,” but TV had nothing to do with that experience.
CEO Point of View: Summer 2013
Daniel Knapp gives high-level insight into this issue of Logic + Magic, where our experts bring clarity to the noisy world of digital advertising.