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Logic and Magic cover spread

Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

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Measuring Success

Schools Connecting With Students to Build Digital Communities

In 100 ft, Turn Right into Google Maps

Real-Life Mom-Stars and Virtual Rock Stars

Politics, Causes & Advertising: Taking a Stand

Magazine Apps: We’ve Turned the Page

After Personalization, What’s Next?

Mobile Sites That Drive Sales

Coke’s Twitter Fail

Hostess with the Mostest

Building Communities and Burgers

InBound Marketing Rocks

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Market Less. Matter More.

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