Enter the metaverse
“Meta,” intended to be shorthand for the metaverse, was announced as the new name of Facebook, Inc. in Fall 2021. With a name change and new vision to bring the metaverse to life, CEO and tech mogul Mark Zuckerberg bet everything on the evolution of social and technology taking place within the “metaverse,” or an […]
Advertising with all the feels
e’ve all done it. Bought that lottery ticket knowing, rationally, that the odds were stacked against us, but unable to resist imagining just how amazing it would feel to actually win. e’ve all done it. Bought that lottery ticket knowing, rationally, that the odds were stacked against us, but unable to resist imagining just how […]
Break me off a piece of that creative gold
Prince, Madonna and Run-D.M.C. ruled the airwaves. The Space Shuttle Challenger exploded and so did a reactor at the Chernobyl Nuclear Power Plant. It would be another three years until the Berlin Wall came down, the U.S.S.R. was still a thing and Ronald Reagan was selling weapons to Iran. In short, it was not the […]
Making Ads That Make an Impact
There’s a scene in the mega-hit movie (based on the mega-hit book) Eat, Pray, Love where a friend tells Julia Roberts’ character that “having a baby is like getting a tattoo on your face. You kind of wanna be fully committed.” Your campaign is your creative baby, and in order to give it the best […]
Don’t Go Chasing Algorithms
Can I let you in on a little secret? Everything you need to know about a creating a solid onsite SEO strategy can be found in TLC’s 1994 hit song, “Waterfalls.” “Don’t go chasing waterfalls. Please stick to the rivers and the lakes that you’re used to.” Tionne “T-Boz” Watkins, Lisa “Left Eye” Lopes, and […]
The ROI of Being Found
You’ve studied your audience’s search intent, planned your keywords, strategized with your media and SEO teams, optimized your site’s technical framework, and consistently created relevant content and broadcast it into the ether – and now you’re waiting for results. Digital marketing has the unique advantage of being easily tracked in real time. But the results […]
Haveyou mastered the seo basics?
It takes 10,000 hours of deliberate practice to become world-class in any field, according to Malcom Gladwell in his book Outliers. Luckily, you don’t need nine years of extensive experience to master of Search Engine Optimization – all you need is five minutes (to read this cheat sheet) and these five things. Maintain and optimize […]
Don’t Sleep on These Search Engines
Google has become synonymous with searching for and finding answers. But it’s not the only place you can be found. Here are four other search engine platforms you shouldn’t underestimate: Google Images Users are served images related to a keyword. Google use a combination of the metadata related to the image AND the content behind […]
Determining Search Intent
Behind every search is a living, breathing person turning to a search engine with a specific problem in mind, looking for answers, ready to act…or a toddler who went rogue on Mom’s iPad. And when that user performs a search (or query), the results served and links clicked vary wildly based on what they are […]
Are your SEO and SEM strategies in sync?
Peanut butter and jelly. Milk and cookies. French fries and ketchup. Some things are just better together. And when you align your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies the results are just as delicious. Here are four reasons why you should sync your SEO and SEM strategies: Save money by sharing […]