Finding and Converting Qualified Leads
Consumers are self-educating through every phase of the customer lifecycle more than ever before, and their behavior changes at each phase. While lead generation strategy is wide-reaching topic, we’ll be focusing on a few areas that are relevant to making sure your leads find what they need on the path to becoming customers. Awareness When […]
Take Advantage of Google Ads
At the start of the new millennium, Google Ads (formerly Google Adwords) was born, changing the game as the first ever self-serve online advertising platform. Today, 96% of brands are spending money on Google Ads and 77% of marketers will increase their spend on Google Ads over the next 12 months. The Google Ad product […]
Easy to Find, Hard to Ignore: What It Means to Be Found.
We say it every year: “The digital marketing landscape is getting more complicated and more fragmented.” And yet, every year it continues to be proven true. There are now hundreds of social media apps and websites to engage with, thousands of marketplaces to purchase items from, and a plethora of streaming services and content networks available. We […]
Hey Google, WTF is Voice Search?
Voice search has become an integral part of American’s lives since the introduction of the Amazon Echo device in November of 2014. Since then, Google, Apple, and countless other technology companies have delivered their version of a Virtual Assistants (ex: Siri, Cortana, Alexa, Google) to simplify user experience and promote their platforms. So how can […]
Today’s Modern Website
Brand ecosystems are the most effective current and future method of gaining and retaining customers, allowing your brand to build trust and loyalty with new and existing clients.
Your Audience, Discovered
Discovery is more than a verb. It’s a process we undertake to custom-build research projects for our clients to back our recommendations with research and data.
An Inside Look at LEAP Group’s Website Process
All websites LEAP Group constructs are built with our unique 6-step process. Through each step, both our team and clients are ensured no stone is left unturned. Here’s how.
Understanding the User’s Needs
The term “UX” often gets labeled as “the design of digital interfaces,” but the principles within are much more complex.
The Digital Ecosystem
This ecosystem not only describes the tools, but how they work together. In the same way, these tools exist, they depend on each other to form the entire digital life for your brand.
Custom Applications and Integrations
Through applications, giving your digital ecosystem an upgrade can seriously impact your customer acquisition and retention.