Can A Website Be Creative?
Websites have come a long way from the gray, flat, blue-hyperlink-everything look of the 90s. Today’s sites have grown to be much more user-friendly.
How To Be Found: An SEM Perspective
The role of paid search is similar to organic search, in the user’s eyes. Search Marketing is valuable to your business and is one of the key ingredients to making your site found.
The True List of What to Measure on Your Website
While these are standard for LEAP Group’s analytics + insight team, what is truly being measured is personalized and tailored to brands and their current digital needs or campaigns.
Creating a Lead Generation Lifecycle
Website lead generation strategies are constantly evolving as marketing and website trends shift and customer buying habits change, requiring marketers to be vigilant.
Listen, Then Speak
Combine social monitoring and listening so that you can first understand your audience, and then post.
Creating Engaging Content Untraditionally
Through all of the noise on the internet, three content trends have risen to the top. Some being spurred on by quarantine and some building upon success it already had.
Using Data to Inform an Experience
To properly extract the value of reviews and get to the meaningful CX insights, you need to analyze the language of the reviews themselves and you need to analyze as many as you can to really see the patterns emerge in the data.
The Consumer Journey: Physical and Digital
We have broken down some touchpoints to both an in-store and digital experience that help ensure not only a good customer experience, but also help lead to purchases.
How Digital Are You, Really?
Over the past few years, many businesses have expanded their digital prowess a decade forward in just a matter of months in order to keep up with what consumers are expecting and how they best engage with your brand.
Create an Experience with Technology
Technology has raised the bar to the way we experience the world, and therefore allows us to use our imagination to not only live out new experiences, but also create those we might not otherwise have in the real world.