Connecting Through Unconventional Means
Innovation, creativity and a little bit of risk pave the way for building new connections, cutting through digital noise and finding potential customers.
Creating a Culture of Adaptability
When LEAP Group sets out on the journey of creating a brand or brand experience, it’s inevitable there will be roadblocks along the way. Our lead PM shares how we overcome those barriers and deliver projects on time and on budget.
A Brand Should Bend, Not Break
Ask your brand the question: Does this fundamentally change who we are and what we stand for or does it elevate and accentuate it?
Why Creating a Customer Experience Matters
Customer Experience (let’s call it ‘CX’) is any time a consumer is engaging with your brand across their consumer journey. The customer experience is made of touchpoints, interactions and engagements across different mediums.
Out of the Clouds, Into the Weeds
Who would have thought as a CMO or VP of marketing, or whatever high-level you hold, it would be difficult to focus on execution?
How To Be Creative in 5 Repeatable (And Sometimes Painful) Steps
You’ve done it! You completed your research. The brief is written. You understand your audience and what matters to them. Now it’s time to summon your muse…
Shipping is About the Process
Process. That critical function of the environment in which we all work. An organization with sound processes that values the input of team members is…
Numbers in Motion
At LEAP Group, we create content viewers actually want. That’s why our motto is “Market less. Matter More.” The phrase itself says it…
STACK THE DECK: Building and Evaluating Your MarTech Stack
Curious about the best way to update your MarTech stack? Learn more about available MarTech products and how to evaluate them in this Logic + Magic article.
Using Metrics to Improve Social Media Performance
There are few places that can amplify a brand’s message and engage consumers like social media. Whether your organization is reaching targeted audiences on…