Show Your Products in a Different Light
As marketers, we’re so familiar with what we sell, we have tunnel vision regarding how our customers use our products.
The ABC’s of SEO
Search marketing is one of the most powerful promotional tools in the modern business arsenal. Use it well, and it will help your company grow and prosper.
The Multiple Personalities of Social Media
So your brand dove head first into the deep end of the social media pool, you have more social channels and pages than you can shake a stick at…
The Long Hike Approach to Media Measurement
Summer is an ideal time for hiking , and I love the satisfaction I get from the journey and the accomplishment of reaching a far off destination.
Saying A Lot with A Little
A brand’s tagline should function as their slogan & their war-cry. It should also summarize their personality & values in a few short, carefully chosen words.
Managing Risk in New Channels
Launching a social media campaign on a new channel can be a nerve-racking process for any company, no matter the size.
How to Get More Customer Reviews
One of the most important aspects of the Convert stage is also one you can’t control: customer reviews.
How to Engage with your Audience on Social
It is a privilege to get likes, comments, thumbs up, retweets or any form of engagement on social. Just because you post, doesn’t mean you deserve a retweet.
The Right Video to Entice a Purchase
Any campaign is all about getting the consumers attention. Often, I find clients try pack as much information as they can into a 2-minute video…
Shopping & Buying are Not the Same Thing
I know it’s hard to imagine, but there was once a time when you couldn’t order a new pair of noise cancelling headphones, an amazing piece of art or even a car…