The Motion of Emotion
I’ve been at this advertising thing for a little while. How long? Let’s just say, when I began my career, the most popular TV ads were the ones teasing the…
Tracking eCommerce
When launching a website, implementing tracking is key to reviewing the performance and user experience. With the addition of eCommerce, having this knowledge…
Making Connections
The elementary years gave us the timeless “If you were a booger, I’d pick you first,” and “Let’s change the alphabet and put ‘U’ and ‘I’ together.”
Meet Your New BFF — “Brand Friend Forever”
My wife had a flat tire the other day and, like the good guy I would like everyone to believe I am, I put the spare on her car and planned a tire-shopping trip…
How to Get Consumers to Open Your Emails
Over the last decade, email-marketing success has been volatile, even for the entertainment industry. Consumers want relevant content, but…
Reaching the Person Behind the Desk
In the main article of this Logic + Magic edition, it states, “the customer truly matters.” A customer is “a person who purchases goods and services…
Blog Your Heart Out: Tips and Tricks to Bring Your Blog to Life
Blogging. It’s become quite the fad recently. Everyone from do-it-yourselfers redecorating their homes, to new moms, to top Fortune 500 CEOs is buying into…
Artificial Intelligence vs. Real Emotion
Anyone can be creative. Some have more natural ability than others, but everyone has creative power within.
Multivariate Content Testing: Where Guessing Games Go to Die
Once visitors reach a landing or conversion page, the content that they encounter is the overriding factor that will determine what they do…
Letter from the CEO: Fall 2010
This special issue of LOGIC + MAGIC is dedicated to mom marketing and how digital opportunities are transforming this niche.