Real Time Marketing
Your content marketing must begin with one core objective – engaging with your consumer in a timely, relevant and useful way.
Customer Personas
The people beyond the demographics. Do you know who they are and how to reach them? Although we lack flying cars or personal robots other than Siri, technology has advanced to mobile, wearable devices and recreational drones. Likewise, companies and their demographics evolve and marketers can gain insight into customers’ wants and needs […]
LEAP Panel — Targeted Advertising and Consumer Preferences
As marketers, we know amplifying your content and hyper-targeting your message is the future of reaching audiences.
Social Media Analysis
Social media feels like it happened overnight—it’s fast- paced, ever-changing and, in the beginning, didn’t provide a way to really quantify performance.
Keeping Up With The Joneses
In today’s world, with the proliferation of technology devices, consumers are always ‘on’– online that is. They could be standing in line somewhere, waiting for the movie to play at the theater, hanging out with friends at a coffee shop or just shopping at a retail establishment. This insight isn’t new – in the digital […]
The Value of Leaning Back
What we once thought of as “TV” has been consistently becoming digital for years.
There’s Something About a Jingle
The Atlantic reports there has not been a survey on people’s recognition of jingles since 2011, because hardly any original jingle content has been created.
Be Honest: What Did You Notice First? The Burger or This Title?
The right imagery can make the difference between a consumer picking up your product or passing it by in favor of one of your competitors.
Death to Organic Content
Personalizing Social Media: A Tale of Organic Content and Death Wishes
CEO Point of View: Summer 2012
The true realization of the “Power of Search” must include consumer relevance. It requires that we look past the key term and begin unlocking intent and preference.