Hashtag Your #Business
Hashtags took the online world by storm in 2007, and they don’t seem to be going anywhere. So what’s a hashtag? Take that pound symbol (#) and put it in front of a word or phrase, and bam – you’ve just made your very own hashtag. Now that word or phrase is discoverable […]
Home Sweet New Home
On Friday, May 25, 2012 LEAP officially opened its new doors at 2500 Technology Drive.
Small Type. Big Ideas. The Basics of Writing a Script
Making a great video takes both planning and preparation. No matter how excited you are for “Lights! Camera! Action!”…
Evolving Ways to Display
Display (or banner) advertising does not escape the media convergence whirlwind, which blurs delineations among marketing channels.
Brand Ability in the Consumer Conversation
Trying to achieve authenticity in consumer interactions has never been easy. The fact is, our primary goal is to sell—to move products off of shelves…
Brand Awareness Campaigns Made Simple
Advertisers spent roughly $2 million per 30-second spot during the last Oscars broadcast and $5 million per spot during Super Bowl LI.
Affiliate, Marketplace, CSE, Oh My!
AFFILIATE An affiliate is a website or business that earns a percentage of a merchant’s revenue (usually commission-based) from each conversion or lead they drive to a designated website. Affiliates provide their users links to a site through their own marketing efforts. They publish provided links or images on their site […]
The Rules of Emojis
Personalization Does Not Equal Trust
There’s a line between targeted content and “Big Brother is Watching.” That line is personalized content, and it’s the sweet spot between creepy and moral that leaves the consumer feeling known and secure in the fact their needs can be met by a brand.
CEO Point of View: Winter 2010
Happy Holidays! With the holiday season in full swing, and as we sit on the cusp of a new year, what do you remember most fondly about 2009?