Online Brand Communities: If You Build Them, They Will Come
A brand community is a new notion in the arena of consumer behavior. It’s a community that is formed based on its members’ devotion and…
Millennials Are a Thing
From Time Magazine running a cover story calling Millennials, “The Me, Me, Me Generation,” to the countless online articles claiming that Millennials will be the downfall of us all.
Stores Are Never Nice to People, They’re Nice to Credit Cards
A tale of E-commerce as told through “Pretty Woman.”
Debunking the Myth – Making a Video Millennials Will Watch
When it comes to making videos Millennials will watch, a few things in the past years have surprised professional videographers
Personalization: From its Genesis to Today
But what about personalization when we don’t know who the target audience is? Welcome, digital personalization. It comes in many forms:
That Indescribable Feeling of Falling in Love
Many brands are built on factoids, information, logical arguments, value and efficiency. Those are fine qualities if you want to be friends, but not if you want to fall madly in love. Falling in love takes more. It takes more openness, vulnerability, trust, engagement, interaction, communication and mutual benefit. Understanding your target audience’s integrated […]
A Brief History Of Content Marketing
A brief history of content marketing from 1800 to today.
A Business Once Lost is Now Found
Social Media, Marketing, and Being Online Isn’t New to Me.
YouTube: Even Bigger than You May Realize
YouTube is a media channel, and in my opinion, is the media channel you should be focusing on.
Warm Up to Search
There’s no excuse to cold call anymore. Early in my sales career, there was no Internet. Phones were dumb and most of us were too; I had no choice but to cold call. I would knock on doors and make phone calls without any real knowledge of the companies I was going after, including the […]